The Buyer's Journey

What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.  Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?

How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we’re focused on question six: How is my investment in Digital Marketing allocated?

How is My Digital Marketing Budget Allocated? | Building a Better CAC #4

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we’re focused on question five: How is my Digital Marketing budget allocated?

What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

What is My Customer Acquisition Cost? | Building a Better CAC #2

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?