The Entrepreneurial Clinician

Google Ads for Health Professionals: A Smarter Way to Get More Clients – with Matteo Banzon from Practice Conquest

If you own an allied health practice, then you know the challenges associated with marketing your business. That’s why Jo was delighted that Matteo Banzon from Practice Conquest came on board as a sponsor of The Entrepreneurial Clinician podcast this season. Practice Conquest is a marketing agency that specialises in helping healthcare practices book more patients using digital media strategies such as Google Ads. In this bonus episode, Jo and Matteo discuss: * Why Matteo decided to specialise in working with healthcare professionals * The reason Matteo starts by focusing on Google Ads when working with a new client * How to build an effective Google Ads campaign * The most common mistake made by allied health professionals in their Google Ads campaigns, * The truth about how much money an effective Google Ads campaign will cost and the time it will take, * The reason Matteo said ‘no’ to helping Jo with one of her Google Ads campaigns, and * The generous offer that Matteo has made available to listeners of the podcast. You can find out more about Matteo and Practice Conquest via their website Practice Conquest [https://practiceconquest.com/]! Resources mentioned in this episode: * Future Proofing Health Professional Facebook group [https://www.facebook.com/groups/634559664981699]   If you know you need more support, please visit my website at https://jomuirhead.com [https://jomuirhead.com/] Finally, if you loved this episode, please make sure you subscribe and leave us a review.

From Burnout to Breakthrough: 5 Tactics for a Healthier Future in Allied Health - The Entrepreneurial Clinician Podcast

Welcome to the final episode of Season 4 of the The Entrepreneurial Clinician Podcast. It has been a season full of raw, real and honest conversations about burnout; the experiences that led our guests to experience burnout and how each was able to recover from it and restructure their work and lives so that they can now do the work they love, and thrive.  So in this episode, Jo recaps each episode and finally shares 5 tactics you can implement to mitigate and manage your psycho-social safety in your work. Special thanks to our podcast sponsor, Practice Conquest [https://practiceconquest.com/]! Resources mentioned in this episode: * Future Proofing Health Professional Facebook group [https://www.facebook.com/groups/634559664981699]   If you know you need more support, please visit my website at https://jomuirhead.com [https://jomuirhead.com/]

When Work Overwhelms: Lessons from a Physician's Journey Through Burnout - interview with Dr John Cummins

This week on The Entrepreneurial Podcast, Jo is joined by Dr John Cummins to discuss the importance of stress management in managing and preventing burnout at work and the unfortunate health consequences that can follow from exposure to chronic stress levels. In this conversation, Jo and John discuss:  * John’s experience with burnout and times in his life when he’s had to make significant changes in his life, * The impact that chronic stress can have on your long-term health and longevity, * The importance of interpersonal relationships at work and home in managing stress, and  * The health advice John would give an allied health practitioner starting their career.  About John: Dr John Cummins MBBS, FRACP, MPH graduated from Sydney University in 1984 and was accepted as a fellow of the Royal Australian College of Physicians in 1992 as a Consultant Specialist Physician in General Medicine. He obtained a Masters Degree in Public Health at the University of Minnesota in 1996. John has had extensive clinical experience in a variety of both public and private hospitals as a senior doctor, in addition to running his own private practices. In addition to being the director of Executive Medicine, John is also the Chief Medical Officer for a number of life insurance companies (NEOS, PPS Mutual and Clearview), and the Treasurer of ALUCA (Australian Life And Underwriting Claims Association) Subcommittee of Medicine. You can connect with John via LinkedIn [https://au.linkedin.com/in/dr-john-cummins] or via the Executive Medicine website [https://www.executivemedicine.com.au/]. Special thanks to our podcast sponsor, Practice Conquest [https://practiceconquest.com/]! Resources mentioned in this episode: * Future Proofing Health Professional Facebook group [https://www.facebook.com/groups/634559664981699]   If you know you need more support, please visit my website at https://jomuirhead.com [https://jomuirhead.com/]

Do No Harm: Rethinking Burnout and Rediscovering Purpose in Allied Health Kayur Kotecha

As allied health professionals, we are trained to consider the psychosocial hazards that our clients face. But what about the psychosocial risks in our own work? How often do you take the time to acknowledge, assess and manage those risks in your practice or for your staff? That’s the topic of discussion in this episode when Jo is joined by Kayur Kotacha. Kayur is a Physiotherapist and Mindful Yoga Teacher who brings a unique blend of medical knowledge, holistic practices, and heart-centred approach into healthcare. In this conversation, Jo and Kayur discuss:  * Kayur’s unique perspective on burnout * The role and insights that yoga and Eastern philosophy played in helping Kayur overcome burnout * The importance of understanding your personal ethics and values * The broad interpretation of ‘do no harm’ that Kayur adopts in his life and practice * The psychosocial risks Kayur has seen as an allied health professional and practice owner, and * The need to identify situations in which you (and your staff) are feeling conflicted which can contribute to burnout. About Kayur: As a Human Biology graduate and a dual-qualified Physiotherapist and Mindful Yoga Teacher, Kayur Kotacha brings a unique blend of medical knowledge, holistic practices, and heart-centred approach into the field of healthcare and rehabilitation.  Founder & CEO of Transcend Rehabilitation in the UK, a boutique provider of Immediate Needs Assessments and Case Management solutions to the personal injury sector, and amidst the broader responsibilities as the company visionary, Kayur continues to manage a small caseload, because it is his belief that hands-on experience fuels innovative leadership and keeps the heart of the business’ practices closely aligned with the evolving needs of those we serve. Kayur’s expertise also extends to Australia, where he provides Health, Recovery, and Rehabilitation Consultancy, primarily focusing on occupational rehabilitation & return to work across various insurance schemes including Workers Compensation (nationally), Life Insurance, and CTP. Kayur, and Transcend Rehabilitation, promote a rehabilitation case management practice that is holistic, person-focused, outcome-orientated, and results-driven; aiming to settle for nothing less than the best possible healthcare delivery, as well as enabling rapid functional recoveries & return to work for those who have sustained traumatic personal injuries Apart from his professional and business pursuits, Kayur is passionate about lifestyle medicine, natural wellness practices, teaching yoga, meditation, ancient wisdom, philosophy, travelling and photography. These interests not only enrich his personal life but also enhance his professional practice as well as an approach to business, allowing the provision of well-rounded and compassionate services to his customers and clients. You can connect with Kayur via LinkedIn at linkedin.com/in/kayurkotecha [https://uk.linkedin.com/in/kayurkotecha]. Special thanks to our podcast sponsor, Practice Conquest [https://practiceconquest.com/]! Resources mentioned in this episode: * Future Proofing Health Professional Facebook group [https://www.facebook.com/groups/634559664981699]   If you know you need more support, please visit my website at https://jomuirhead.com [https://jomuirhead.com/]

Beyond Burnout: Healing Moral Distress in Healthcare - Interview with Minky Van Der Walt

While not all allied health professionals may have experienced burnout, moral distress may be a more common but less-known experience for many. But what is moral distress and how is it different from burnout? In this episode, Jo is joined by therapist Minky van der Walt to explore this question. In this conversation, Jo and Minky discuss: * The difference between moral distress, vicarious trauma and burnout * The impact of safe systems of work on moral distress * What does it mean to deliver a safe system of work and how you can build that in your practice or workplace, * The changes Minky has observed in workplaces that weren’t common 5 years ago * The impact of a debriefing practice and how to create a safe space for it * The importance of getting out of our heads into our bodies, and * Minky’s advice to a new graduate to help them stay in the work About Minky: Minky van der Walt (she/her) is a clinical member of PACFA, the Australian Music Therapy Association and the Music and Imagery Association of Australia. Within PACFA, Minky is an Accredited Mental Health Practitioner and Accredited Supervisor. Through her work across medical, education and community settings, particularly as a child and family trauma therapist, Minky has become a passionate advocate for the wellbeing of helping professionals. In her private practice, Tempo Therapy & Consulting, Minky supports health professionals offering therapeutic supports, individual and group supervision and professional learning. With expertise in chronic stress and post-traumatic mental health, Minky offers support based in trauma-specific practice, including Eye Movement Desensitisation and Reprocessing and Internal Family Systems Therapy approaches, music, creative arts and somatic processes, as well more traditional talk-focused approaches. Minky is based in the beautiful lutruwita / Tasmania where she loves gardening, being in, on or near the ocean, or out and about with her not-therapy dog, Pablo. You can connect with Minky via her website tempotherapy.com.au [https://tempotherapy.com.au/] and on Instagram at @Tempo.therapy [https://www.instagram.com/tempo.therapy]. Special thanks to our podcast sponsor, Practice Conquest [https://practiceconquest.com/]! Resources mentioned in this episode: * Future Proofing Health Professional Facebook group [https://www.facebook.com/groups/634559664981699]   If you know you need more support, please visit my website at https://jomuirhead.com [https://jomuirhead.com/]