The Firm Report with Zach Hoffman

Jenn Gore: Stop Pouring Money Into a Broken Bucket | The Firm Report

Are you spending more on law firm marketing but not seeing the growth you expected? In this episode of The Firm Report, host Zach Hoffman sits down with Jenn Gore, founder of Evergreen Business Coaching and former owner of one of the fastest-growing personal injury law firms in the country. Jenn shares the strategies that helped her scale a successful law firm, build a world-class intake operation, and transition into coaching law firm owners nationwide. Jenn breaks down why most law firms don't have a marketing problem—they have an intake problem. From missed calls and abandoned leads to AI-powered intake audits, automated follow-up systems, and conversion tracking, she reveals the operational gaps that cost firms millions in lost revenue. In This Episode: ✅ How to build a high-converting law firm intake system ✅ Why most firms lose leads before they ever become cases ✅ The importance of dedicated intake teams and software ✅ AI tools that improve lead qualification and conversion rates ✅ How to track marketing ROI and intake performance ✅ The power of long-term lead follow-up and chase sequences ✅ Business planning, forecasting, and scaling a law firm ✅ Leadership lessons from growing and selling a successful PI firm ✅ Why networking events like MTMP can accelerate growth Whether you're a personal injury attorney, law firm owner, legal marketer, intake manager, or entrepreneur looking to scale, this episode is packed with actionable insights that can help you grow faster and operate smarter. 🎙️ Guest: Jenn Gore, Founder of Evergreen Business Coaching 🌐 https://evergreenbizcoaching.com Presented by Exults Digital Marketing.

Ben Crump: Always Bring Something to the Table - The Firm Report

In this powerful episode of The Firm Report, host Zach Hoffman sits down with Ben Crump — Black America's Attorney General — to discuss his New York Times bestselling debut novel Worse Than a Lie, the landmark cases that defined his career, and the mindset that keeps him fighting when the odds are stacked against him. Ben opens up about representing George Floyd, Breonna Taylor, Ahmaud Arbery, and Trayvon Martin, and how those experiences shaped a book five years in the making. He shares the wisdom passed down by his grandmother and mother — lessons on preparation, communication, and always bringing value to every room you enter. Whether you are a lawyer, entrepreneur, or leader, this conversation is a masterclass in resilience, purpose, and what it truly means to fight for justice.📖 Get Ben Crump's book Worse Than a Lie:Amazon: https://www.amazon.com/Worse-than-Lie-Cooper-Novel/dp/0593875702Publisher (Penguin Random House ): https://www.penguinrandomhouse.com/books/767733/worse-than-a-lie-by-ben-crump/ 🎙️ The Firm Report is presented by Exults — a full-service digital marketing agency helping law firms reach new heights. 🔔 Subscribe for new episodes featuring top legal minds and business leaders.

#16-Mike Papantonio-You Have To Be All In

What does it really take to be an extraordinary trial lawyer? According to Mike Papantonio, it's not just about knowing the law — it's about commitment, pushing past the fear of rejection, and having the right kind of anger against bullies. In this episode of The Firm Report, we sat down with the legendary Mike Papantonio to discuss the incredible impact of MTMP, what separates good lawyers from the greats, and the sacrifices trial attorneys make to fight for justice.

#15-Dirk Derrick-Juries Reveal Hidden Truths

In this episode of The Firm Report, Zach Hoffman sits down with South Carolina personal injury attorney Dirk Derrick—founder of a rapidly growing firm with 10 offices, 35+ lawyers, and a game-changing approach to litigation. Dirk breaks down how his firm is using jury focus groups, in-house courtrooms, and AI-powered data to uncover the real value of cases—before they ever reach trial. The result? Faster resolutions, stronger client outcomes, and a reported 150% increase in average case value. From dominating Google reviews early to building a data-driven litigation machine, this episode dives into what’s actually working right now for law firms looking to scale and stay competitive in a rapidly evolving legal landscape. If you're a plaintiff attorney—or any firm serious about growth—this is a conversation you don’t want to miss.

#14-Rich Godshall-AI Can’t Replace This!

In this powerful episode of The Firm Report Podcast, host Zach Hoffman sits down with Rich Godshall—a litigator turned firm owner who's using technology, but not letting it replace the core of what makes a law firm great. Rich opens up about how he balances advanced tools like DeFi CRM, AI for case prep, and data-driven marketing—while never losing sight of the grit, strategy, and human touch that truly win cases. If you think software alone can scale a practice, think again.