The Grow Fast Podcast

Coaching for Fast Growth: Motivating Leaders, Building Impact, and Thriving Across Cultures with Will Linssen

Join host Mark Shriner on the Grow Fast podcast as he welcomes Will Linsen, the globetrotting CEO of Global Coach Group, for an insightful conversation about accelerating leadership development and business growth across borders. Will shares his experiences coaching executives in the Middle East, highlighting how government-backed goals in countries like Saudi Arabia are driving explosive demand for local talent development and professional coaching. Through stories from the field, listeners will hear how leadership coaching has evolved into an essential tool internationally, with cultural nuances shaping its adoption and impact. In this episode, Will delves into the heart of what motivates leaders—and coaches themselves—not just to win, but to achieve and progress with meaning. He outlines the rigorous, data-driven methodologies that have helped Global Coach Group build a worldwide network of over 4,000 coaches, boasting a 95% success rate. Will also shares best practices for thriving in demanding environments, from managing energy and travel to leveraging cutting-edge software and resources to maximize the effectiveness of coaching engagements. Listeners will walk away with actionable insights on cultivating motivation, building resilient leadership, and thinking strategically in a rapidly changing world. The episode also explores how AI is transforming the coaching landscape, turning “know-how” into “show-how” without replacing the vital human element. Finally, Will shares practical recommendations—resources, reading, and the power of global travel—alongside highlights from his acclaimed book, "Triple Win Leadership Coaching," offering guidance for coaches and leaders striving for impact around the globe. The Global Coach Group https://globalcoachgroup.com/ [https://globalcoachgroup.com/] Will Linssen on LinkedIn https://www.linkedin.com/in/wlinssen/ [https://www.linkedin.com/in/wlinssen/] The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs. Breeze Docs https://www.breezedocs.ai/

From Hustle to Success: Stacy Hylen's Business Growth Secrets

Stacy Hylen, a business growth strategist with over 20 years of experience, discusses her approach to helping entrepreneurs grow their businesses without excessive hustle. Having worked with Tony Robbins and Chet Holmes, she emphasizes the importance of strategic positioning and finding hidden profits within a business. Her motivation stems from her father's early passing, which inspired her to help entrepreneurs reclaim time for their families. Hylen shares several strategies for business growth, including the "upsell strategy" and the "come on back strategy" for reactivating past clients. She highlights the importance of balancing ego and empathy in sales teams, drawing from her experience with Chet Holmes. She also discusses the role of AI in business optimization, helping companies download the owner's expertise into their marketing and sales processes. The podcast covers Hylen's upcoming book "Hidden Profits, More Clients and Cash" and her approach to coaching entrepreneurs. She emphasizes the need for implementing learned strategies rather than just consuming information, and stresses the importance of energy management and personal development. Her coaching focuses on lifestyle design, finding hidden profit opportunities, and helping businesses grow without sacrificing personal well-being. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs and other important business documents. Breeze Docs https://www.breezedocs.ai/

Rocket Fuel for Talent: Building High-Performance Teams in Hard Tech Startups

In today's rapidly evolving business landscape, finding and hiring the right talent can make the difference between success and stagnation. On this episode of the Grow Fast podcast, host Mark Shriner sits down with Seyka Mejeur, co-founder of Ad Astra, a talent acquisition firm specializing in recruiting for hard tech startups in space, clean technology, and defense industries. Mejeur brings a unique perspective to talent acquisition, having worked extensively in people operations and hiring across various sectors. Her company focuses on supporting pre-seed to Series C startups, helping them build teams that can drive innovation in challenging and cutting-edge technological domains. With a background that includes working closely with engineers and founders, she understands the critical importance of finding not just skilled professionals but individuals who can thrive in fast-paced, mission-driven environments. This episode explores the nuanced art and science of recruiting top talent, particularly in industries that are pushing the boundaries of technological innovation. Listeners will gain insights into how startups can attract world-class candidates by offering more than just competitive compensation – by providing opportunities to work on novel technologies, collaborate with brilliant minds, and make a meaningful impact on humanity's future. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and lowest-cost way to complete RFP documents. Breeze Docs https://www.breezedocs.ai/

Feature Management: How to Accelerate Software Deployment Strategically, with Egil Østhus

In this episode of the Grow Fast podcast, host Mark Shriner interviews Egil Østhus from Unleash, a software development tool that revolutionizes how companies release and manage software features. The discussion centers on the critical importance of rapid, controlled software deployment, highlighting how businesses can balance speed and risk when introducing new features to customers. Østhus explains the concept of feature management, which allows companies to selectively release new software versions to specific customer groups. This approach enables businesses to test features with early adopters, gather real-world feedback, and minimize potential risks by not rolling out changes to all users simultaneously. The method also reduces operational costs associated with maintaining multiple pre-production environments and synchronizing data across different stages of software development. The conversation also explores Unleash's growth journey, starting as an open-source project in 2015 and evolving into a global business with over 500 customers, including major enterprises like Visa, Samsung, and Prudential. Østhus discusses their go-to-market strategy, which combines community-driven, bottom-up adoption through the open-source community with targeted outbound marketing and content creation aimed at solving real technical challenges for software developers. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to complete RFP documents. Breeze Docs https://www.breezedocs.ai/ [https://www.breezedocs.ai/]

AI Revolution: Transforming B2B Marketing Strategies

In this episode of the Grow Fast podcast, host Mark Shriner interviews Sheila Kloefkorn, a marketing expert with 25 years of experience, about the transformative impact of AI on marketing strategies. Kloefkorn discusses how the marketing landscape has dramatically changed since the early days of internet advertising, emphasizing that companies must now adapt to AI-driven search engines like ChatGPT and Perplexity or risk being left behind. She introduces the concept of Generative AI Engine Optimization (GAEO), which involves creating helpful, content-rich websites that can be easily discovered and referenced by AI platforms. The conversation delves into practical ways businesses can leverage AI for marketing and sales automation, including using AI-powered tools for content generation, personalized outreach, and lead qualification. Kloefkorn shares insights on creating valuable content that resonates with target audiences, highlighting the importance of understanding buyer personas and providing solutions to their specific pain points. She emphasizes that modern marketing requires a multi-channel approach, combining virtual events, webinars, social media, and personalized communication to effectively engage potential customers. Throughout the episode, Kloefkorn and Shriner explore the challenges of breaking through marketing noise and the evolving relationship between sales and marketing teams. They discuss the need for continuous learning, content adaptation, and close collaboration between departments to succeed in the rapidly changing digital landscape. Kloefkorn offers practical advice for businesses looking to optimize their marketing strategies, including the importance of creating FAQ-rich content, leveraging AI tools, and providing genuine value to potential customers across multiple platforms. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs! Breeze Docs https://www.breezedocs.ai/