The Net Zero Business Podcast

Does Sustainability Sell? with Prof Frédéric Dalsace, IMD

Today I'm joined by Frédéric Dalsace, Professor of Marketing at the prestigious IMD business school and co-author of a new book, Clean Winners. The book looks at where high profile corporate sustainability ventures have failed, notably Unilever, and sets out 'Sustainability 2.0' to address those shortcomings. As you'll hear, we don't agree on everything – the role of premium Sustainability products/services is a notable example – but we do agree on the fundamental point that Sustainability must deliver business benefits to survive. We both have plenty of opinions! The offer of a place on my Achieving Net Zero: A Practical Guide for Business course for just £11.99 can be found here [https://www.udemy.com/course/everything-you-need-to-know-about-net-zero/?couponCode=2360ED3CCF20B0358311]. That's incredible value and you'll be helping keep the podcast on the road. The link will expire on 17 May 2026, so don't dawdle. The episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Green Business Pioneer Nick Brown of Nikwax, Paramo and Green Levers

This week, I chat to Nick Brown, founder of waterproofing brand Nikwax, the outdoor clothing brand Paramo and his latest venture Green Levers. We talk about fighting pushback from vested interests, embedding biomimicry principles in product design and how Paramo gave Colombian prostitutes not only an escape from the streets but a path to being company owners. Fascinating stuff! This episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Micromobility, the Sharing Economy and Giant Sequoias with Laura Elms, Forest Bikes

On this episode of the pod, I talk to Laura Elms, Sustainability Manager at Forest Bikes. We delve into how public bike share works, the sharing economy, why some schemes survive and some disappeared, how Forest tackle their scope 1-3 emissions, and their project to plant Giant Sequoias in Wales. And, yes, I ask why not native trees – and there's a good answer! This episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Build a climate resilient value chain

The 10th of my 10 Rules for Corporate Sustainability is build a climate resilient value chain – as always there are a few ways of doing this to maximise the effectiveness of your efforts and exploit co-benefits and I run through some of the best approaches I have found working with clients. The pdf version of 10 Rules for Corporate Sustainability can be downloaded from the Terra Infirma website [https://www.terrainfirma.co.uk/resources/]. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Heat Pump It Up! with Martin Fahey, Mitsubishi UK

With electrification winning the race to Net Zero, this week we delve into the world of heat pumps with Martin Fahey, Head Of Sustainability at Mitsubishi Electric UK. We talk about how heat pumps work (think heat, not temperature!), how the market is developing and why costs aren't falling the way that those of, say, solar are. We go on to air conditioning, including refrigerants, before talk about Mitsubishi's own Net Zero targets and the challenges of meeting them. Martin mentions the Uxbridge Fallacy episode which can be heard here [https://www.terrainfirma.co.uk/the-uxbridge-fallacy-how-the-uks-political-consensus-on-net-zero-was-shattered/]. This episode is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life [https://www.terrainfirma.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.