The Currency of Knowledge | Catherine Komen, Director of TTU Red to Black
What does it really take to change the way young people think about money — and can that change start before they ever open a bank account?
In this episode of the Ashley B. Cash Show, host Ashley sits down with Catherine Komen, Director of Red to Black at Texas Tech University — a financial literacy program that meets students where they are and helps them make a plan to get where they want to go, providing education, workshops, and coaching in a judgment-free environment. With over two decades of experience in the financial industry, Catherine brings both heart and expertise to one of the most important conversations we can have: how do we truly set the next generation up for financial success?
Ashley and Catherine dig into why financial literacy can't wait — because the earlier we plant those seeds, the deeper the roots grow. They explore how to bring kids into the day-to-day financial operations of the home, why children absorb far more from what they observe than what they're told, and how to gently help young adults recognize the gaps between what they think they know and what they still need to learn. There's no shame in asking questions — in fact, seeking out professionals and leaning on trusted resources is one of the most powerful tools we have.
The conversation also gets real about the mindset work that underlies all financial progress. Money isn't good or evil — it's a tool. And the negative beliefs many of us grew up with around wealth can quietly hold us back for decades. Catherine and Ashley talk about how culture, values, and identity all shape our relationship with money, and why remembering where you came from — no matter the hardships or the blessings — is part of building a foundation you can be proud of.
This one is for the parents, the students, the educators, and anyone who believes that education paired with purpose can truly change lives.
About The Ashley B. Cash Show: The Ashley B. Cash Show features conversations with education leaders, policy experts, parents, teachers and reform advocates who are working to transform K-12 education. Host Ashley B. Cash brings her perspective as both a parent and business owner to explore systemic education issues and practical solutions for creating better outcomes for students, families, and communities.
About Ashley: As both a mother and business owner, Ashley brings a unique dual perspective to education reform advocacy, driven by her desire for better educational outcomes for future generations and informed by her firsthand experience with the skills gap facing employers today. Her passion for transforming K-12 education stems from witnessing the real-world consequences of educational failures and recognizing the critical need for a system that prepares students for diverse career pathways, not just college. Through this podcast, Ashley champions solutions including aptitude-based education tracks, expanded school choice, practical skills integration, and alternative career pathways that align with students' individual strengths and interests.
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