Omslagafbeelding van de show The Principals' Office

The Principals' Office

Podcast door The Principals' Office

Engels

Business

Daarna € 9,99 / maand. Elk moment opzegbaar.

  • 20 uur luisterboeken / maand
  • Podcasts die je alleen op Podimo hoort
  • Gratis podcasts

Over The Principals' Office

Tired of jargon-filled think-pieces on search and AI? The Principals' Office keeps it simple. Each week, we sit down for a quick, 15 to 30-minute round-table on what actually matters in search and AI-driven discovery. We cover things like: - Breaking news from Google, ChatGPT, Perplexity, and other tools shaping search - How generative AI is rewriting the rules - what to test, what to ignore - Real-world lessons from our client work, minus the sales pitch Follow & Subscribe: Listen and subscribe on Apple Podcasts, Spotify, or watch the conversation on YouTube.

Alle afleveringen

3 afleveringen

aflevering SEO vs GEO (Generative Engine Optimization): Why SEO Is Still SEO In 2025 artwork

SEO vs GEO (Generative Engine Optimization): Why SEO Is Still SEO In 2025

Welcome to the very first episode of The Principals' Office, the quick-hit round table from New Media Advisors. In just 15-30 minutes, Stephan Settanni, Laura Lee, Jason Cook, Jenny Halasz, and Tom Dwyer kick things off by asking the question on every marketer’s mind: Is SEO really dead, or is AI just changing the rules?Why we’re doing this? Clients and peers keep asking how AI-driven search, local results, and generative overviews will reshape organic visibility. Rather than bury the answers in white-papers, we’re hitting record each week to share practical insights—in plain English—so you can act faster.In this debut episode you’ll hear:- The team’s hot take on New York Magazine’s “SEO is Dead - Say Hello to GEO"- Where Generative Engine Optimization (GEO) overlaps with classic SEO...and where it doesn’t- Early data on impressions up, clicks down: what Google’s AI Overviews are really doing to traffic- Why calculators and other interactive tools still pull qualified visits- A lightning chat on trust, citations, and the rise of pay-for-play “sources” in AI answersListen, follow, and let us know what you think. New episodes drop every week. Follow The Principals' Office on Apple Podcasts, Spotify, or YouTube, and tell us what you’d like to hear in future sessions - no hall pass required.

13 aug 2025 - 29 min
Meld je aan om te luisteren
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Makkelijk in gebruik!
App ziet er mooi uit, navigatie is even wennen maar overzichtelijk.

Kies je abonnement

Meest populair

Tijdelijke aanbieding

Premium

20 uur aan luisterboeken

  • Podcasts die je alleen op Podimo hoort

  • Geen advertenties in Podimo shows

  • Elk moment opzegbaar

2 maanden voor € 1
Daarna € 9,99 / maand

Begin hier

Premium Plus

Onbeperkt luisterboeken

  • Podcasts die je alleen op Podimo hoort

  • Geen advertenties in Podimo shows

  • Elk moment opzegbaar

Probeer 7 dagen gratis
Daarna € 13,99 / maand

Probeer gratis

Alleen bij Podimo

Populaire luisterboeken

Begin hier

2 maanden voor € 1. Daarna € 9,99 / maand. Elk moment opzegbaar.