The Social Media Union Podcast

What you need to know about Web3

This week Jenna speaks to Luke Courtenay Smith, a blockchain consultant, about Web3 and why those who work in social need to know about it. He walks us through what it is and how social media professionals can use it both now and in the future. Luke works with both traditional brands looking to enter the space, as well as helping web3 brands scale their reach to mass audiences. With a background in Fintech, Marketing & Entertainment, Luke has a diverse portfolio of experiences that guides his principles on technology and human interaction. They also discuss whether brands get free reign on certain social channels because those in senior positions don't know what they are... Why all social media people should be on Discord and getting native with it and Jenna goes off (again) about not forgetting Facebook and the nuances of what platforms are important country to country. Plus we learn what a vampire attack is and Luke tells us that he thinks every brand will have a NFT strategy and a metaverse strategy within the next few years. TLDL? Web3 is here whether you accept it or not. As a social media professional, we can't stress enough how much you need to be on board and understand what it is. Resources from the pod: The book Luke is reading is Humankind by Rutger Bregman. And the useful doc chock a block(chain) full of useful bits and pieces and all things Web3 is here https://www.openclub.studio/articles/reading-list-welcoming-you-to-web3 (thanks Luke!). Read about Tiffany & Co.'s NFT adventures here: https://edition.cnn.com/style/article/tiffanys-cryptopunk-nft-pendants-trnd/index.html [https://edition.cnn.com/style/article/tiffanys-cryptopunk-nft-pendants-trnd/index.html] Find out more about joining The SocialMedia Union on our website here: www.thesocialmediaunion.com [http://www.thesocialmediaunion.com] Follow Luke on Twitter here: https://twitter.com/Luke_Courtenay [https://twitter.com/Luke_Courtenay] And on LinkedIn here: https://www.linkedin.com/in/lukecourtenaysmith/ [https://www.linkedin.com/in/lukecourtenaysmith/] Jenna recommends this week taking a look at www.b3ta.com and Luke thinks you should follow https://twitter.com/naval.

Social media and the beauty industry

Oh HOW WE LAUGH. Ace episode today with professional make up artist and beauty influencer, Lisa Caldognetto and Bex Gardner, Account & Client Manager at DC Studio (beauty brand specialists). It's the first one we've done in person and it was an absolute joy. We chat about ethics within the beauty industry's social media presence, what more brands can be doing and Jenna Alicia coins the term 'peak sh*t'. We also somehow start discussing Watermelon Bacardi Breezers and being fed cheese like a mouse. You can find Lisa here: * YouTube [https://www.youtube.com/c/LisaCaldognettoMakeupArtist] * Instagram [https://www.instagram.com/lisacaldognetto/] * TikTok [https://www.tiktok.com/@lisacaldognetto] And Bex is on LinkedIn here [https://www.linkedin.com/in/rebekka-gardner-54b19853/]. You can find the YouTube Beauty Fest 2022here [https://www.youtube.com/watch?v=aEaih4Scaik] (we talk about that). Also, please play our delightful drinking game. Each time we say 'authentic', DRINK. You'll be absolutely sloshed by the end of it. And don't steal our AMAZING business idea. Warning: There are a few swears in this episode.

The future of social media

This week your host Jenna Alicia talks to her pal Paul Armstrong, the founder of TBD about the future of social media. Sound lofty? Well, these are big questions and big answers so yeah, we're going big and definitely NOT going home. Paul is the Founder of HERE/FORTH [http://www.hereforth.com/], the future technology advisory that helps a diverse set of clients (PwC, Coca-Cola, Coutts, O2, P&G, Omnicom Group) navigate new technologies strategically. Paul is regularly seen on the BBC and News at Ten when industry comment is called for and currently writes for a number of publications including Forbes, Reuters, Cool Hunting amongst others. Paul is currently writing his second book, which is focused around CEO's and risk. Get your tickets to the TBD Conference here:https://www.thetbdconference.com/ [https://www.thetbdconference.com/]. And you find Paul on LinkedIn here:https://www.linkedin.com/in/paulstephenarmstrong/ [https://www.linkedin.com/in/paulstephenarmstrong/] We discuss many a thing but we reminisce about the old days and what it was like to work in social media over the year plus MANY rants, our work together at the UK's the National Lottery and there's a very accurate prediction from Paul about Elon (recorded before he pulls out of the sale). Also, where's the fun gone from brands? We used to do really cool stuff but we're not seeing as much these days. Can we just all promise each other that we'll bring the fun back in? No more wings on the side of buildings, we'd done that now... OK? Find out more about SMU at www.thesocialmediaunion.com [http://www.thesocialmediaunion.com]. We're a private community for social media specialists who believe in raising the ethical bar.

Working with influencers: What you need to know

We're back on influencer marketing and it's a DOOZY, packed to the brim with advice fromJoe Friend, an influencer marketing specialist and, perhaps his biggest accolade, on the advisory board for SMU. When we asked our members what they wanted to know more about it was overwhelmingly how to better work with influencers and so that's mainly what we tackle today. You need to listen to this if: - You're not sure what to pay an influencer - You aren't 100% convinced you're approaching influencers in the right way - You've worked with influencers before but been disappointed with the output - And well, just anyone that's worked with or plans on working with influencers in the future Joe is one of the founders of Pepper Studio, a multi award-winning boutique influencer marketing agency and media space and once you listen you'll not hesitate to confirm that he absolutely knows his stuff. You can find him on LinkedIn here:https://www.linkedin.com/in/joe-friend-88a69568/. [https://www.linkedin.com/in/joe-friend-88a69568/.] If you are interested in working with Pepper Studio, and would like to learn more, please get in touch via hello@pepper.studio or check out their site at www.pepper.studio. [http://www.pepper.studio.] The Social Media Union is a private and supportive community for those who work in and with social media - we've got a really active Discord forum for problem solving and questions plus an ever-growing number of resources such as a Crisis Plan template and a breakdown of the ASA Guidelines (we know they're dull so we've made it easier for you to digest them).  You can find out more about us here: www.thesocialmediaunion.com [http://www.thesocialmediaunion.com]. And join up! The first month is currently free and it's only £15 per month after that, a bargain. And Joe recommendations for who to follow on social were Joe Lycett [https://www.instagram.com/joelycett/] and The Pasta Queen [https://www.instagram.com/the_pastaqueen/]. Both most excellent suggestions!

Inclusive Marketing and Pride

In this week's episode we speak to Jerry Daykin about pridewashing, following June's Pride month and looking at how brands have posted during this month of protest and celebration. Jenna asks Jerry what social media managers and brands can do more of during Pride (and the rest of the year)... and less of too! Plus we discuss how representation in ads and social has changed in recent years. Jerry is Head of Global Media for Beam Suntory and volunteers for Outvertising who exist to make UK marketing and advertising completely LGBTQ+ inclusive. Follow Jerry on Twitter here: https://twitter.com/jdaykin and LinkedIn here:https://www.linkedin.com/in/jdaykin/ [https://www.linkedin.com/in/jdaykin/] And find out more about Outvertising here:https://www.outvertising.org/ [https://www.outvertising.org/] And Jerry recommended following Amy Charlotte Kean on Twitter, you can find her here: https://twitter.com/keano81