The Turbo Branding Show

Decades of Wisdom, Zero Apologies: Why Your Age Is the Most Underrated Asset

What if the most valuable part of your personal brand is the life experience you’ve been taught to downplay? In this episode of The Turbo Branding Show, Regina Carey shares why women over 50 bring a depth of wisdom, resilience, and earned confidence that make them uniquely powerful in business and leadership. Drawing from more than three decades of coaching high-performing professionals, Regina breaks down how clarity, embodied confidence, and emotional awareness help leaders evolve their brands without losing who they are at the core. Episode Highlights: Who is Regina Carey? Executive coach, speaker, and "Passion Instigator" with 30+ years helping high-performing professionals rethink how they live, lead, and work. Find her at queenofaction.com. Key Themes & Takeaways Repositioning Your Story Regina challenges business owners to ask: are you still describing yourself the same way you did when you started? Your experience is deeper, your story is richer — and your brand should reflect that. The Value of Clarity Regina frames clarity as kindness. Her coaching centers on energy management (not time management), starting with helping clients identify their core values so they can make decisions without guilt or second-guessing. Letting Go & the Role of Grief Any time we grow or pivot, we grieve — relationships, identity, old versions of ourselves. Regina uses tools like the emotion wheel to help clients identify and move through feelings rather than suppress them. Unprocessed grief, she warns, can show up as physical illness. Women Over 50 as Entrepreneurs This demographic brings earned authority, hard-won perspective, and a richness of life experience that younger entrepreneurs simply haven't had time to accumulate yet — and that's a competitive advantage, not a liability. Work Identity & Somatic Coaching Regina incorporates body-based practices — like her "posture stick" exercise and power posing — to help clients stand in their power, literally and figuratively. The Brand Promise Never Changes Whether personal or organizational, your core values and brand promise are your anchor. How you deliver on them can evolve, but the "why" stays constant. Quotable Moments "Clarity is kindness." "We don't see the world as it is. We see the world as we are." "Your brand at this age is as rich as the depth of your life experience." "We do not have permanent personalities. We can change whenever we decide to." Small Business Shoutout Regina spotlights Cravings Popcorn (cravingspopcorn.com) — gluten-free, diverse, and a great example of a brand that has grown and evolved while staying true to its core promise. What resonated most with you from this episode? How has your personal growth shaped the way you lead and position your brand today? Follow Us & Share Your Insights on Branding and Growth: LinkedIn: https://www.linkedin.com/in/suekirchner/ Instagram: https://www.instagram.com/brandstrongmarketing/ Facebook: https://www.facebook.com/BrandStrongMarketing Connect with Regina to learn how to evolve your brand with confidence, lead with intention, and turn life experience into leadership power: Website: https://queenofaction.com/ Instagram: https://www.instagram.com/coachmecarey/ LinkedIn: https://www.linkedin.com/in/queenofaction/ If You Enjoyed This Episode Don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand! YouTube: https://www.youtube.com/@brandstrongmarketing Apple Podcasts: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942 Spotify: https://open.spotify.com/show/36WHgCvt5CcgBkQVye4xp4?si=a59dfc28e6034b1a Subscribe to Our Newsletter Get actionable branding insights, episode highlights, and strategic resources to help you grow faster: https://brandstrongmarketing.com/stay-in-touch/ 🔔 Turn on notifications so you never miss a new episode.

When Your Brand Name Hurts Your Business: From Rebrand to Successful Sale

What happens when a once-powerful brand name suddenly starts working against your business?    In this episode of The Turbo Branding Show, Liz Brohan shares how she recognized the warning signs, led a strategic rebrand from CBD Marketing to 2.718 Marketing, and used that transition to strengthen the company’s future. From team buy-in to client confidence to eventual sale readiness, Liz offers a masterclass in evolving your brand at the right time.  Episode Highlights:  The Rebrand Trigger Liz's agency, CBD Marketing, ran into an unexpected problem when the cannabis industry boomed — "CBD" became a blocked keyword in corporate email systems, and her clients were becoming the punchline of boardroom jokes. She knew it was time to rebrand.  Finding the New Name: 2.718 Marketing The team used a structured brainstorming process — keyword exercises, dot-board visualization, and AI experimentation — before their Executive Creative Director, Mary Olivieri, landed on 2.718, also known as Euler's number, a mathematical constant at the root of exponential growth. It is perfectly aligned with their mission to drive growth for clients.  The Rebranding Process  * Started with internal branding — getting all 40 employees aligned and able to tell the story in their own words  * Conducted qualitative research with existing clients to build comfort and continuity  * The full rebrand, including a new website, took six months  Selling the Agency When Liz decided to retire, culture fit was her top priority in finding a buyer — she wanted a soft landing for her team. The eventual buyer came through her professional network, a longtime colleague she'd had regular lunches with. Her advice: start networking long before you plan to exit.  What Buyers Look For  * Premier and mid-cap client relationships with longevity  * Strong revenue and margins  * A leadership team willing to stay on  The Podcasts  * Words of Wisdom from Kick Ass Women — grew out of a book series Liz's agency produced at five-year milestones; she retained this brand when she sold the agency and turned it into a podcast  * B2B No Bull — co-hosted with her brother Mark Brogan, focused on cutting through jargon to give marketers clear, actionable insights they can take to leadership  Shoutout Flint Rock, founded by Meg Goodman — a multimedia firm producing podcasts, webinars, and conference content.    What resonated most with you from this episode? Are you holding onto a brand identity that no longer serves your vision?  Follow Us & Share Your Insights on Branding and Growth:    LinkedIn: https://www.linkedin.com/in/suekirchner/ [https://www.linkedin.com/in/suekirchner/]  Instagram: https://www.instagram.com/brandstrongmarketing/ [https://www.instagram.com/brandstrongmarketing/]  Facebook: https://www.facebook.com/BrandStrongMarketing [https://www.facebook.com/BrandStrongMarketing]    Connect with Liz to learn how to rebrand with confidence, strengthen market position, and prepare for future success:    Words of Wisdom from Kick-Ass Women: https://www.kick-ass-women.com/ [https://www.kick-ass-women.com/]  B2B No Bull: https://www.b2bnobull.com/ [https://www.b2bnobull.com/]  LinkedIn: https://www.linkedin.com/in/liz-brohan-8130291/ [https://www.linkedin.com/in/liz-brohan-8130291/]    If You Enjoyed This Episode  Don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand!    YouTube: https://www.youtube.com/@brandstrongmarketing [https://www.youtube.com/@brandstrongmarketing]  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942 [https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942]  Spotify: https://open.spotify.com/show/36WHgCvt5CcgBkQVye4xp4?si=a59dfc28e6034b1a [https://open.spotify.com/show/36WHgCvt5CcgBkQVye4xp4?si=a59dfc28e6034b1a]    Subscribe to Our Newsletter    Get actionable branding insights, episode highlights, and strategic resources to help you grow faster:  https://brandstrongmarketing.com/stay-in-touch/ [https://brandstrongmarketing.com/stay-in-touch/]    🔔 Turn on notifications so you never miss a new episode.    #TheTurboBrandingShow #SueKirchner #BrandStrongMarketing #IgniteBigGrowthByLeveragingYourBrand #LizBrohan #B2BMarketing #RebrandingStrategy #BrandGrowth #BusinessExit #AgencyLeadership #MarketingStrategy #LeadGeneration #BusinessGrowth #PodcastHost #BrandClarity

Want To Build a Strong Brand? Create a Community.

Learn how to build a brand that brings people together into a powerful community.    In this episode of The Turbo Branding Show, Joyce Shulman, serial entrepreneur and business coach, shares why sustainable brands are rooted in delivering real value and how community becomes the ultimate growth engine. Drawing from her experience building and scaling multiple multimillion-dollar companies, Joyce breaks down the critical difference between building an audience and creating a true community—one that fuels connection, loyalty, and long-term success.  Episode Highlights:  Joyce is a serial entrepreneur who has founded, led, and exited multiple multi-million dollar companies across consumer products, digital media, and wellness. She started her first company in law school, and after an early business failure that wiped out nearly everything, she rebuilt and has been building ever since.    Building from Personal Need Joyce's most successful businesses — including Macaroni Kid, 99 Walks, and Blue Moon Mahjong — all came from identifying real gaps in her own life. Macaroni Kid was born from the question her young kids asked daily: "Mommy, what are we going to do today?" It scaled to 550 communities across the US and Canada.    What Actually Builds a Sustainable Brand At the core of every successful brand is delivering meaningful value. Logo, colors, and aesthetics matter, but long-term growth comes from solving a real problem for real people.    Community vs. Audience Joyce draws a sharp distinction between the two. Your email list and social followers are your audience. A community forms when members share a common purpose, communicate with each other (not just with you), and feel a sense of identity and belonging. When community clicks, members bring people they care about into it — becoming your best marketers.    Keeping Core Values Alive Many organizations write their core values down and then shelve them. Joyce emphasizes that you have to keep circling back, tying values to real decisions — both what you choose to do and what you choose not to do.    Coaching at the Intersection of Personal & Professional Joyce rejects the idea that "it's not personal, it's just business." Entrepreneurs and high-performing women bring their whole selves to their work — which is a superpower, but also leaves them vulnerable to self-doubt, imposter syndrome, and limiting beliefs when things get hard.    Decoupling the Founder from the Brand As a company scales, founders often have to step back from being the face of everything. That requires delegation, empowering others, and being honest about the ego piece that comes with letting go.    The Ten Touch Strategy Joyce's signature framework for building a business: reach out to ten people per week and invite them into a focused conversation around your goal. Simple, but not easy.    What It Takes to Be an Entrepreneur Self-motivation, the right amount of naivety, honesty about your strengths and gaps, willingness to hire great help, and the discipline to work on the business — not just in it. Above all, a genuine drive to solve a problem and make things better for people.    The Thread Through Everything Joyce believes human beings need connection more than ever. Every business she has built has been, at its heart, about creating opportunities for people to form meaningful connections with each other.    LinkedIn: https://www.linkedin.com/in/suekirchner/ [https://www.linkedin.com/in/suekirchner/]  Instagram: https://www.instagram.com/brandstrongmarketing/ [https://www.instagram.com/brandstrongmarketing/]  Facebook: https://www.facebook.com/BrandStrongMarketing [https://www.facebook.com/BrandStrongMarketing]    Connect with Joyce to learn how to build a brand rooted in community, deliver meaningful value, and grow with intention:    Website: http://www.joyceshulman.com [http://www.joyceshulman.com/]  LinkedIn: https://www.linkedin.com/in/joyceshulman/ [https://www.linkedin.com/in/joyceshulman/]  Instagram: https://www.instagram.com/joyce.r.shulman/ [https://www.instagram.com/joyce.r.shulman/]    Get actionable branding insights, episode highlights, and strategic resources to help you grow faster:  https://brandstrongmarketing.com/stay-in-touch/ [https://brandstrongmarketing.com/stay-in-touch/]

How to Rebrand After Buying a Business: Strategy, Stakeholders & Day One Communications

What if the success of your acquisition depends on how clearly you communicate your brand from day one? In this episode of The Turbo Branding Show, Ryan and Nancy Quinn, Owners of Quinn Design-Build Inc., share how they successfully rebranded after acquiring Schramm Construction—balancing respect for a 30-year legacy with a bold vision for future growth. They walk through the strategic decisions behind their transition, from aligning stakeholders and teams to crafting messaging that builds trust, clarity, and momentum right from the start. Episode Highlights: The Business Acquisition Ryan came to Schramm Construction as an employee, and through his relationship with the previous owner, an organic opportunity to purchase the 30-year-old company emerged. He and Nancy — both lifelong construction industry professionals — saw it as a chance to build on a strong legacy rather than start from scratch. Why They Rebranded They spent the first year focused on learning the business, building team trust, and earning client confidence before touching the brand. The rebrand wasn't reactive — it was strategic. As Nancy put it: "We didn't want to rent the name. We wanted to own our future." The Rebranding Process Working with brand strategist Sue Kirchner, Ryan and Nancy went through a structured process to define their core values, voice, tone, and target audiences. The process was more strategic than creative — clarifying who they are, not just what they look like. Day One Communications Their launch included emails, physical letters, press releases to local Fox Valley publications, and a subcontractor town hall — ensuring every stakeholder felt informed and included. Outcomes & Surprises Universally positive feedback from existing clients A local bank invited them to set up a display in their lobby for a month, generating new relationships and reconnecting with past clients Stronger sales conversations thanks to clearer positioning Increased internal team confidence and buy-in Top Advice for Business Owners Considering a Rebrand Don't change just to change — have a strategic reason Take time to understand your current brand before defining the new one Bring your team along in the journey Communicate with all stakeholders: clients, employees, subcontractors, and community partners A rebrand is a strategic journey, not an emotional one What resonated most with you from this episode? How are you approaching brand communication during times of change and transition? Follow Us & Share Your Insights on Branding and Growth: LinkedIn: https://www.linkedin.com/in/suekirchner/ Instagram: https://www.instagram.com/brandstrongmarketing/ Facebook: https://www.facebook.com/BrandStrongMarketing Connect with Ryan & Nancy to learn how to navigate rebranding after an acquisition with clarity, alignment, and confidence: Website: qdbi.net Instagram: https://www.instagram.com/qdbi.built If You Enjoyed This Episode Don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand! YouTube: https://www.youtube.com/@brandstrongmarketing Apple Podcasts: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942 Spotify: https://open.spotify.com/show/36WHgCvt5CcgBkQVye4xp4?si=a59dfc28e6034b1a This Episode’s Turbo Branding Exercise Download the template for the Rebrand Announcement Roadmap: https://brandstrongmarketing.com/rebrand-announcement-roadmap/ Subscribe to Our Newsletter Get actionable branding insights, episode highlights, and strategic resources to help you grow faster: https://brandstrongmarketing.com/stay-in-touch/ 🔔 Turn on notifications so you never miss a new episode. #TheTurboBrandingShow #SueKirchner #BrandStrongMarketing #IgniteBigGrowthByLeveragingYourBrand #RyanQuinn #NancyQuinn #QuinnDesignBuild #RebrandingStrategy #AcquisitionStrategy #BusinessGrowth #ConstructionIndustry #BrandClarity

The Small Business Strategy for Standing Out and Building Customer Loyalty

Discover how building a community-first brand can unlock deeper loyalty and long-term growth. In this episode of The Turbo Branding Show, Sharon Ringier, Founder of the Possible Woman Collective and Possible Woman Magazine, shares how she transformed her brand into a powerful movement rooted in connection, consistency, and community. With over 20 years of entrepreneurial experience, Sharon reveals how branded experiences—from meaningful everyday connections to standout moments like Times Square—can build confidence, deepen loyalty, and create lasting impact far beyond traditional marketing. Episode Highlights: Sharon's Journey — Sharon began as an event planner before pivoting to women's empowerment. After hosting a women's conference in 2016, the demand for ongoing community led her to launch the Possible Woman Collaborative in April 2018. Brand as a Movement — Sharon explains that her brand isn't just a business — it's a lifestyle she lives every day. She meets new connections everywhere (including Walmart!) and her personal and professional identity are seamlessly aligned. Why Women? — Inspired by her single mother, her empowering grandmother, and her own experience as a female entrepreneur, Sharon built a safe, judgment-free space where women can support each other without mansplaining or limiting beliefs holding them back. Branded Experiences in Action — Sharon's signature New York Times Square billboard experience gives women visibility, confidence, and a tangible moment to celebrate themselves — paired with magazine features, interviews, and community connection before, during, and after the event. Redefining ROI — Sharon challenges the idea that ROI is purely financial. Return on Investment includes time, relationships, mindset growth, and the ripple effects you create in others — illustrated beautifully through the story of her son absorbing her leadership tapes and becoming a successful property owner. Biggest Branding Lesson — Stop putting expectations on people who aren't your target market — even loved ones. Releasing that pressure freed Sharon to walk confidently in her own vision. Brands Sharon Admires: Donna Bingham — skincare with a self-love message Jillian McCloskey — Momcations, trips designed for moms to recharge Malaika Simmons — Momentology Media LLC, mindset and spiritual practices for entrepreneurs What resonated most with you from this episode? How are you creating meaningful experiences that turn your brand into a community people want to be part of? Follow Us & Share Your Insights on Branding and Growth: LinkedIn: https://www.linkedin.com/in/suekirchner/ Instagram: https://www.instagram.com/brandstrongmarketing/ Facebook: https://www.facebook.com/BrandStrongMarketing Connect with Sharon to learn how to build a brand rooted in community, create meaningful experiences, and turn your vision into a powerful movement: LinkedIn: https://www.linkedin.com/in/sharonringier Join the Collective: https://possiblewomanmagazine.com/the-collective Learn More Here: https://dot.cards/sharonringier If You Enjoyed This Episode Don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand! YouTube: https://www.youtube.com/@brandstrongmarketing Apple Podcasts: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942 Spotify: https://open.spotify.com/show/36WHgCvt5CcgBkQVye4xp4?si=a59dfc28e6034b1a Subscribe to Our Newsletter Get actionable branding insights, episode highlights, and strategic resources to help you grow faster: https://brandstrongmarketing.com/stay-in-touch/ 🔔 Turn on notifications so you never miss a new episode. #TheTurboBrandingShow #SueKirchner #BrandStrongMarketing #IgniteBigGrowthByLeveragingYourBrand #SharonRingier #PossibleWomanCollective #CommunityDrivenBrand #BrandedExperiences #CustomerLoyalty #BrandStrategy #WomenEntrepreneurs #BusinessGrowth