Ep 26: Meet the man creating an integrated global health system | Craig Bullock
In this conversation, I speak with Craig Bullock, the founder of Alchemy Soul, a premium wellbeing operating system designed to help individuals build structure, discipline, and clarity through daily habits and guided systems.
With over 15 years of experience in fitness, coaching, and wellness, Craig is a qualified fitness instructor (since 2009) and a lifelong martial artist.
He has trained in boxing, Muay Thai, MMA, Brazilian Jiu-Jitsu, and wrestling; competed across multiple disciplines; and worked alongside world-class athletes, including cornering world champions.
Craig is also the founder of Southside MMA in Phuket, Vego—a plant-based lifestyle café in Koh Samui —and Alchemy Soul Retreats.
Both his cafe and retreats offer a balanced approach to wellbeing by combining traditional retreat practices such as yoga, breathwork, and meditation with mental resilience and more masculine disciplines like martial arts.
Enjoy listening in.
We covered:
- The origins of Craig Bullock's plant-based lifestyle
- Martial arts as a path to self-cultivation
- The role of internal psychology and mental models in health
- Development and purpose of the wellness app and book
- The importance of the six pillars of lifestyle medicine
- Why pushing harder often leads to the opposite effect in health
- The impact of eating more plants on athleticism and fitness training
- Craig's vision for integrative health vs the health fragmentation that's become a global problem
Chapters
00:00 Introduction and Background
02:49 The Journey to Plant-Based Living
05:37 The Impact of Martial Arts on Life
11:24 Philosophy and Mindfulness in Martial Arts
17:02 Mental Models and Personal Growth
22:45 The True Essence of Shaolin Monks
23:56 Evolution of Craig's Career and Philosophy
26:15 Challenges of Introducing Plant-Based Nutrition
28:22 Creating Balance in Wellness Retreats
29:45 The Journey of Writing 'Quantum Alchemy'
31:33 The Duality of Human Nature
33:05 Understanding Fragmentation and Ignorance
34:45 Alchemy: Transforming Lower Energies
37:57 Bridging the Gap After Retreats
40:34 The Six Pillars of Lifestyle Medicine
47:12 Contextual Understanding in Health Discussions
52:14 The Overwhelm of Health Information
57:31 The Pursuit of Purpose and Wellbeing
01:03:17 The Power of Awareness and Mindfulness
01:06:37 Identifying Root Causes for Health Transformation
You can learn more about Craig Bullock and Alchemy Soul below:
Website: alchemysoul.app [http://alchemysoul.app]
Instagram: @craigbullockalchemy
LinkedIn: https://www.linkedin.com/in/craig-bullock-ast/
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