The WIN Podcast, What’s Important Now

Selling Shovels in the Digital Age (EP. 108)

In 1849, hundreds of thousands of people rushed west in search of gold, hoping to strike it rich. While a few found fortunes in the mines, many of the greatest and most lasting fortunes were built by the people selling the tools, supplies, transportation, and infrastructure that supported the boom. The California Gold Rush offers a fascinating lesson about wealth, opportunity, and human behavior that remains just as relevant today. In this episode, we explore what the Gold Rush can teach us about the modern AI revolution and why the biggest opportunities are not always where the crowd is looking. From pickaxes and shovels to chips, cloud computing, and digital infrastructure, we’ll examine how every boom creates winners—and why those who support the opportunity often outperform those chasing it. Resources * Corey’s Book [https://www.heimensenwealth.com/coreys-book] Connect * (712) 472-3867 * Toll-Free: 800-657-4316 * LinkedIn: Corey Heimensen, AIF® [https://www.linkedin.com/in/coreyheimensen/] * LinkedIn: Zed Heimensen, CFP® [https://www.linkedin.com/in/zed-heimensen-9a3aa3191/] * Heimensen Wealth Advisors [https://www.heimensenwealth.com/] * Facebook: Heimensen Wealth Advisors [https://www.facebook.com/heimensenwealth/]

The Maintenance Myth: Why Success Is Never Finished (EP. 107)

Success isn’t usually destroyed by one catastrophic mistake — it slowly erodes through years of neglected maintenance. In this episode, Corey and Zed explore why the most important parts of life and wealth require constant attention, even after we’ve worked hard to build them. From finances and health to relationships and personal growth, the things that matter most rarely take care of themselves. We’ll discuss the hidden cost of deferred maintenance, why people naturally avoid upkeep, and how small overlooked issues often become major problems over time. Because in the end, success isn’t something we achieve once — it’s something we protect intentionally. Resources * Corey’s Book [https://www.heimensenwealth.com/coreys-book] Connect * (712) 472-3867 * Toll-Free: 800-657-4316 * LinkedIn: Corey Heimensen, AIF® [https://www.linkedin.com/in/coreyheimensen/] * LinkedIn: Zed Heimensen, CFP® [https://www.linkedin.com/in/zed-heimensen-9a3aa3191/] * Heimensen Wealth Advisors [https://www.heimensenwealth.com/] * Facebook: Heimensen Wealth Advisors [https://www.facebook.com/heimensenwealth/]

The Thin Line Between Winning and Losing (EP. 106)

The Stanley Cup Playoffs remind us that the thin line between winning and losing is often measured in inches — a puck off the post, a fortunate bounce, or one split-second decision under pressure. In this episode of The WIN Podcast, we explore how hockey’s chaos and unpredictability mirror the world of investing, where short-term outcomes are often driven by volatility, emotion, and events no one can fully control. We discuss why “this time is different” is one of the most dangerous phrases in finance, how discipline matters more than prediction, and why successful investors — like championship teams — stay committed to the process even when the bounces don’t go their way. Resources * Corey’s Book [https://www.heimensenwealth.com/coreys-book] Connect * (712) 472-3867 * Toll-Free: 800-657-4316 * LinkedIn: Corey Heimensen, AIF® [https://www.linkedin.com/in/coreyheimensen/] * LinkedIn: Zed Heimensen, CFP® [https://www.linkedin.com/in/zed-heimensen-9a3aa3191/] * Heimensen Wealth Advisors [https://www.heimensenwealth.com/] * Facebook: Heimensen Wealth Advisors [https://www.facebook.com/heimensenwealth/]

The Danger of Playing the Wrong Game (EP. 105)

What if winning isn’t the goal—but the problem? In this episode of The WIN Podcast: What’s Important Now, we explore the strange world of Guinness World Records to uncover a deeper truth: you can optimize for almost anything—even when it doesn’t actually matter. Through extreme examples, we highlight how easy it is to chase the wrong metrics in money, life, and decision-making. Because in the end, the real risk isn’t losing—it’s winning a game that was never worth playing. Resources * Corey’s Book [https://www.heimensenwealth.com/coreys-book] Connect * (712) 472-3867 * Toll-Free: 800-657-4316 * LinkedIn: Corey Heimensen, AIF® [https://www.linkedin.com/in/coreyheimensen/] * LinkedIn: Zed Heimensen, CFP® [https://www.linkedin.com/in/zed-heimensen-9a3aa3191/] * Heimensen Wealth Advisors [https://www.heimensenwealth.com/] * Facebook: Heimensen Wealth Advisors [https://www.facebook.com/heimensenwealth/]

Why the Road to Wealth Isn’t Straight (EP. 104)

Most people expect the path to wealth to be a straight line—but just like the roads we drive every day, it’s anything but. In this episode, we explore why curves, bridges, and changing conditions aren’t flaws in the journey—they’re intentional design features that keep us moving forward safely and efficiently. Using real-world road engineering as a guide, we break down how volatility, preparation, strong financial foundations, and ongoing adjustments all play a role in building lasting wealth. If your financial path feels unpredictable, this episode will help you see why that might be exactly what it’s supposed to look like. Resources * Corey’s Book [https://www.heimensenwealth.com/coreys-book] Connect * (712) 472-3867 * Toll-Free: 800-657-4316 * LinkedIn: Corey Heimensen [https://www.linkedin.com/in/coreyheimensen/] * LinkedIn: Zed Heimensen [https://www.linkedin.com/in/zed-heimensen-9a3aa3191/] * Heimensen Wealth Advisors [https://www.heimensenwealth.com/] * Facebook: Heimensen Wealth Advisors [https://www.facebook.com/heimensenwealth/]