The Zen Mastery Podcast

How He Lost Everything and Rebuilt Around 3% Profit with Scott Proposki and Angel Martin Cordova

Scott Proposki had built a photography empire. National Geographic. The White House. 52 photographers running events all over the country. Then COVID hit and the entire model that depended on hundreds of people gathering in one room collapsed overnight. Get a Free Gift: https://grow.astrozenmarketing.com/ [https://grow.astrozenmarketing.com/] In this episode Scott breaks down what he learned losing it all and rebuilding from scratch, why most business owners are chasing revenue when they should be chasing profit, and the small 1% to 3% incremental changes that compound into a business that actually lasts. He also gives the simplest fix you can make to your website right now that he says is non-negotiable. TIMESTAMPS 0:00 — How Scott rebuilt after losing everything during the pandemic 4:33 — How to prepare for the next downturn before it hits 6:54 — The 1% to 3% profit shift that changes a business 11:07 — What a successful business actually looks like 19:24 — How Scott managed 52 photographers across the country 25:56 — The things business owners do that are killing their profits 28:46 — The one thing every business owner needs on their website right now 33:25 — Why AI is gasoline for whatever you are already doing KEY HIGHLIGHTS Plan B Is Plan A — Scott has seen presidents go bankrupt four or five times and rebuild. No is not an option. You just do not stop. Just Get 3% Profit — Small one, two, three percent incremental changes are what move the needle. On a million dollar business, 3% adds up fast. Most owners ignore the small wins and chase the big ones. Build a Lifestyle Business or Scale It. Pick One. — Most founders never have this conversation with themselves. They just try to grow as big as possible. That is where the problem starts. Information Is Not Transformation — AI gives you tons of information. What it cannot give you is lived experience. That is why mentors and coaches will always matter. Stop Hiding Behind the Computer — Redoing your logo is not work. Building a new website is not work. Calling 50 to 100 people a day is work. That is how revenue actually shows up. Get in touch with Scott:https://www.instagram.com/scottproposki/ [https://www.instagram.com/scottproposki/]https://scottproposki.com [https://scottproposki.com]https://www.camerafocusmethod.com [https://www.camerafocusmethod.com] Follow Martin Cordova in socials:https://www.instagram.com/angelmartincordova [https://www.instagram.com/angelmartincordova] LinkedIn: (https://www.linkedin.com/in/george-rivera-53b3296/ [https://www.linkedin.com/in/george-rivera-53b3296/]) Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288 [https://grow.astrozenmarketing.com/newsletter-signup-3288] Book a call to grow on social media and sell more: https://astrozenmarketing.com [https://astrozenmarketing.com]

How to Build a Business Without Losing Your Family With George Rivera and Angel Martin Cordova

George Rivera was on track to become V2 of his father. He had built businesses generating over $400 million in online sales. He was working 90 hours a week. And two weeks before his dad died, his father told him one thing he has never forgotten: don't miss Leo's games. I missed too many of yours. Get a Free Gift: https://grow.astrozenmarketing.com/ [https://grow.astrozenmarketing.com/] In this episode George breaks down the system he used to go from 90 hour weeks to under 30, why most founders have a dependency problem disguised as a revenue problem, and how to actually reengage with your family once you finally have your time back. He also opens up about what he calls 18 Summers, the framework behind his entire mission of waking up founder dads before it is too late. This is a conversation about what really matters when you finally stop and look up. TIMESTAMPS 0:00 — Why George helps his son create a podcast 1:30 — The dependency problem most founders never see 5:30 — How George went from 90 hour weeks to under 30 with the $10 per hour filter 9:38 — The difference between delegating tasks and delegating with ownership 15:00 — How to actually reengage with your family once you have the time back 22:58 — Why peace at home is not the same as a healthy marriage 27:07 — Advice for the founder dad who is just starting out 32:12 — Buy Back Time Formula and Before They Stop Asking KEY HIGHLIGHTS – You Have a Dependency Problem, Not a Revenue Problem — The business still runs through you. Decisions, approvals, fires. Until you redesign how it makes decisions without you, the weight follows you home every night. – The $10 Per Hour Filter: Run every task you do through a dollar value filter. George realized 40 of his 90 weekly hours were under $50 an hour work. Eliminate, automate, or delegate it. – Delegate the Outcome, Not the Task: Old school delegation is just delayed involvement. Real delegation gives the team ownership of the result so it never boomerangs back to you. – The Bond Does Not Break Overnight: Missed dinners. Phones on the table. Games where you showed up but were not there. Your family learns to live without you. You trained them to. – You Only Get 18 Summers: At day zero, you have 18 summers with your kids. Most founders hear that and immediately do the math. The clock is already running. Follow Martin Cordova in socials:https://www.instagram.com/angelmartincordova [https://www.instagram.com/angelmartincordova] Get in touch with George:buybacktimeformula.com [buybacktimeformula.com] LinkedIn: (https://www.linkedin.com/in/george-rivera-53b3296/ [https://www.linkedin.com/in/george-rivera-53b3296/]) Son's podcast: @leointerviews on YouTube (this is Leo, his son, who is mentioned in the episode) Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288 [https://grow.astrozenmarketing.com/newsletter-signup-3288] Book a call to grow on social media and sell more: https://astrozenmarketing.com [https://astrozenmarketing.com]

Masculine & Feminine Dynamics with Erik Underwood and Angel Martin Cordova

Erik Underwood put his entire identity into baseball. His mind, body, spirit, everything. When the career ended, he had no direction, no purpose, and no idea who he was without it. There were times he wanted to end it all. Get a Free Gift: https://grow.astrozenmarketing.com/ In this episode Erik breaks down what masculine and feminine energy actually are from an energetic perspective, why most men are accidentally living in their feminine without knowing it, and what it looks like to shift that in dating, relationships, and life. He also opens up about how authenticity became his only business strategy and why it worked. TIMESTAMPS0:00 — Why men are so feminine right now and what is actually causing it1:08 — What masculine and feminine energy actually are from an energetic perspective6:32 — The vase and water analogy: why you need both to function12:37 — How to get clients by just being authentically yourself18:18 — How to approach dating from a masculine energy framework32:18 — How to shift the polarity in a stale relationship46:01 — Why community is literally everything for a man KEY HIGHLIGHTSMasculine Energy Is Direction, Not Dominance — Consistent purpose, internal movement toward a goal, not needing external validation. Most men have been taught the societal version and missed the energetic one entirely. Your Life Is the Cake — Build your friendships, hobbies, health, and spiritual practice first. The feminine in any context is just the icing. Stop making someone else your entire foundation. Walk Through Open Doors — Stop banging on closed ones. When someone moves closer, glances your way, makes a comment, that is an open door. Walk through it. Authenticity Is the Only Strategy — Erik never hacked the algorithm. He just put his most authentic ideas out there consistently and opportunities found him. Community Is Everything — Every single thing Erik shared in this episode he learned from someone else. Men are not wired to do this alone. Follow Erik Underwood in his socials:https://www.instagram.com/eunder_wood/ Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/ Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288 Book a call to grow on social media and sell more: https://astrozenmarketing.com

Case Study: How to Build a Workshop with Claude to Get Coaching Clients

One client. One workshop. $12,500 in revenue from $600 in ads. Get a Free Gift: https://grow.astrozenmarketing.com/ In this episode I walk through the entire workflow of my agency used to build, launch, and sell out a paid workshop for a coaching client, using Claude as the primary building tool. From landing page to email sequence to Instagram ads, everything was built with AI, everything stayed congruent, and five people showed up to a 90 minute workshop, two of whom became high ticket clients. TIMESTAMPS0:00 — How we made $12,500 from a $600 ad spend using a workshop1:20 — How to position and price your workshop to attract serious buyers4:30 — How to build a landing page with Claude from scratch8:10 — How to transfer your Claude built page into Go High Level17:20 — How to write your email sequence, stories, and posts using Claude22:40 — The ad structure that gets people to click without feeling sold toKEY HIGHLIGHTSPrice It Right or Lose Them — A $97 workshop attracts a serious buyer. Free attracts everyone, which means no one is truly committed. Claude Builds the Landing Page — Feed it your voice, your avatar, your pain points, and your testimonials. Paste the HTML into Go High Level and it is live. Everything Draws From the Landing Page — Emails, stories, posts, and ads all pull from the same copy. You dissect what is already there and distribute it. The Ad Structure That Works — Call the ideal client, name the problem, hint at the solution, invite them to learn more. Never tell people to buy in the ad. Qualify In the Workshop, Not After — Invite people into a discovery call while they are still in the room. That is when they are most ready. Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/ Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288 Book a call to grow on social media and sell more: https://astrozenmarketing.com

How to Naturally improve Your Testosterone Without TRT — Mark Holman & Angel Martin Cordova

Most men go to the doctor, get told everything looks normal, and walk out still feeling like something is wrong. Mark Holman is the guy they should have seen instead. Get a Free Gift: https://grow.astrozenmarketing.com/ Mark is a men's holistic health coach who went from 300 to 1100 testosterone naturally by addressing root causes instead of masking symptoms. In this episode he breaks down why TRT is almost always a last resort that gets jumped to too quickly, what functional blood work reveals that standard panels miss, and what the men who come to him all have in common. He also opens up about his own story of being emasculated in a past relationship and why that is now the core of the work he does. TIMESTAMPS0:00 — Why TRT is a last resort and what to do instead1:28 — What doctors miss and how functional blood work is different5:10 — The biggest causes of low testosterone most men ignore8:24 — Who comes to Mark and what they all have in common11:09 — What life looks like going from 300 to 1100 testosterone14:06 — The high T lifestyle: nutrition, competition, sleep, and stress20:10 — How Mark met Corey and why men's health and men's work belong together29:43 — What Mark says to women about supporting the men in their lives34:35 — One message to every man who thinks it will happen faster than it will KEY HIGHLIGHTSYour Testosterone Is Low for a Reason — Gut health, liver issues, low stomach acid, stress, poor sleep. If you just get on TRT without addressing that reason, you are missing the whole point. Doctors Are Looking for Disease, Not Optimal Health — Functional ranges are tighter and based on peer reviewed research. That is where the real story lives.The High T Lifestyle — Sleep hard, eat nutrient dense food, regulate your nervous system, and get back into competition in some form. Mark calls it the high T lifestyle and it is the foundation of everything.300 to 1100 — At 300 Mark had no drive, no confidence, and was just going through the motions. At 1100 he can lock in for six to seven hours of focused work a day. That is the difference.Stay in the Game — It took Mark five years to hit a financial milestone he thought he would hit in six months. The only way you lose is if you give up. Follow Mark Holman in socials:https://www.instagram.com/markholmanhealth/ The Next Level 3 Day Intensive For Men: https://www.instagram.com/thenextlevel_intensives/ Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/ Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288 Book a call to grow on social media and sell more: https://astrozenmarketing.com