Think Like a Brand, Not a Bank

The Anniversary Edition with Allison and Liz

Join us for a reflection on the first year of TLAB...complete with what's surprised us, predictions for the future and shameless plugs for our new content. And while you're here, listen to a few of the past episodes with some amazing leaders in financial services and beyond.

BONUS: A TLAB Conversation with Dr. Marcus Collins

Marcus’s first book, FOR THE CULTURE, [https://geni.us/wLym2is] is out this May. He has worked with everyone from Beyonce to Nike to McDonald’s (he’s the brains behind the adult happy meal, most recently Cardi B and Offset) and is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. For the Culture is a guide to understanding the cultural forces that shape our world and how individuals and businesses can harness those forces to build identities that stand the test of time. Collins presents a comprehensive framework for developing a culture-driven marketing strategy, including insights on the importance of understanding one’s audience, developing a strong brand narrative, and leveraging social media to create buzz and engagement. Throughout the book, he illustrates the “whys” and the “hows” to empower others to successfully apply these learnings in their own pursuits… be it personal or professional.

BONUS: Allison and Liz: Tales from the Road

BONUS Episode! Liz and I get together and share some of the most surprising things we've learned traveling around and talking about the book, Think Like a Brand, Not a Bank. Plus, we somehow commit to creating a wine and cocktail list to accompany TLAB bookclubs.

The 🤘Eric Episode:

Today I am speaking to someone who needs no introduction, but since this is audio-only, I will give you some hints: * The Linked Banker * The guy who figured out how to put an emoji in front of this name on LinkedIn * Author of The Recovering Banker Newsletter.   That’s right - it’s 🤘Eric Cook.   Listen for more!

The Joann Episode: Crevices. Starbucks. Life Design Banking.

I am keeping the bar high with my next guest, Joann Marsili.  Joann is the Chief Marketing and Digital Experience Officer at Fidelity Cooperative Bank out of Massachusetts.  She is a highly regarded, data-driven leader and an all around inspiring person.   Listen in for: * "Give ideas time to get into the crevices of the organization." * Why you should perform "the Starbucks Story" live.  Really! * What is "Life Design Banking" Quick link to "the Starbucks Story" complete with sound effects: https://spotifyanchor-web.app.link/e/Y0EYYkZNIwb [https://spotifyanchor-web.app.link/e/Y0EYYkZNIwb]