Uncover Untapped Markets

LIVE: Uncover Untapped Markets: The podcast launch party

This is a LIVE episode of the podcast launch party! Our podcast guests and 25 attendees came together to bring their good vibes and open mind to engage in raw conversations about solving problems, pioneering and tapping into our customers' biggest needs. Listen to our podcast's guests alongside the visionary behind it all, our founder & CEO of Propel Innovations - Junie! A fireside chat giving us some behind-the-scenes into their journey into building businesses obsessed with understanding their customers' problems to launch products they love. Watch the LIVE podcast on Propel Innovations' YouTube channel: https://www.youtube.com/live/RqkWzg8xc84?feature=shared

Unpacking Inclusive Marketing with Rachel Castelino: Are Brands Getting It Right?

Are brands missing the mark at being inclusive in marketing? Now more than ever, customers value brands that are inclusive - making real, meaningful connections. In this episode with Rachel Castelino, founder of Blume, a prebiotic tonic drink for gut health, we explore how marketing should not be about ‘marketing to one type of person’, but to include customers as they are, being sensitive and aware, to not alienate any groups of people in branding. Rachel walks us through how to create a pleasant experience for neurodiverse customers, the potential of AI to reduce clutter with tech and how being an immigrant woman of colour with fibromyalgia have been a superpower to create a brand everyone can see themselves in.

Invisible Customers: The Neurodivergent Advantage in Gaming, Film, and Work with Lucinda Bruce

What if the world you lived in didn't cater to your needs? Lucinda Bruce, Award-Winning Australian Film Producer and Owner of Lady of the Light Productions, illuminates us on her everyday battles as a person with invisible needs. From an undiagnosed ADHD and fibromyalgia to a spinal cord injury, Lucinda narrates her story of resilience trying to carve out a space in a world that isn’t designed with her invisible needs in mind. In a candid conversation, Lucinda unveils the barriers experienced in conventionally designed work settings that led her to endless job losses when needing to finance her ultimate dream. And, that’s not all - tune in as Lucinda shares her golden insights into the realm of gaming becoming her haven for engaging her uniquely neurodivergent mind.

Moneyball Unveiled: Illuminating Employee Excellence Through Positive Psychology with Nikki Tugano

Wonder how to ignite employee excellence? Nikki Lugano, founder of SeenCulture, has got answers, and she brilliantly connects the dots between the movie Moneyball and her positive psychology, DEI for workplace excellence platform. Through the lens of positive psychology, Nikki reveals the remarkable ripple effects of Diversity, Equity and Inclusion (DEI) to accelerate business performance while enhancing individual and collective wellbeing of employees. SeenCulture is changing the game of workplace dynamics with data and behavioural science. Nikki's background and insights challenge our assumptions, prompting us to explore the true intentions behind workplace DEI efforts. With a nod to fair decision-making and levelling up the playing field, SeenCulture champions those from underrepresented backgrounds to feel seen as people exceptional at what they do.

Indigenous Emojis and Beyond: Matt's Non-Linear Path to Breaking Into Tech with Matthew Heffernan

Ever thought poetry and computer could mix? Our next guest, Matt, is here to show you how his interests blended together, even though it might sound a bit surprising!  us how non-linear pathways into technology bring a fresh perspective in the product lifecycle. Matt is a proud Luritja person from a small Indigenous community about 250km north west of Alice Springs called Papunya or Warumpi.  Matt faced some unfair thinking, about his capabilities, that tried to keep him away from tech because of where he's from. But he didn't let that stop him! Matt's journey is inspiring where he uses all his different skills to adapt tech with a cultural twist to it: Indigenous emojis for young Indigenous people to engage in tech and maintain their culture. This episode is all about how he broke into tech and how we can learn from customer segments in the product lifecycle to adapt technology to grow your bottom line.