Introducing Voices from the Room: Conversations that Move Women in Business
In this episode of Voices from the Room, we sit down with Emma Irvine, CEO and Founder of Dance SA, to unpack what it really takes to build a business that moves people; body, mind, and spirit.
What began as a 17-year-old’s hobby in a country town has become a statewide community spanning more than 20 studios across South Australia. But Emma’s story isn’t just about growth, it’s about belonging. It’s about creating spaces where children feel seen, teachers feel empowered, and communities come alive through movement.
Through this candid conversation, Emma shares how she scaled sustainably, the six-step formula behind her expansion, and how she leads a creative team with both structure and soul. From facing down the challenges of COVID to redefining competition and launching a new Wiggles partnership, her journey is a masterclass in purpose-led leadership.
Key Insights from This Conversation
→ Have the courage to do business differently, even when the industry says “that’s not how it’s done.”→ Data and debriefing are essential tools for any businesses.→ Belonging, empowerment, and enjoyment has became the core values guiding every decision at Dance SA.→ Language Matters, for leaders and individuals: shifting from “staff” to “team” to build connection and respect.→ Remember growth happens when “opportunity meets preparation.”
Odette’s Reflection & Practical Takeaway
“Your influence is multiplied when your mission is clear and your community is engaged.”
This week, take a moment to re-clarify one area of your work or leadership where your vision has gone a little fuzzy.Ask yourself:
* Who am I doing this for?
* Why does it matter to them?
* How will I make sure they feel part of it?
Share that clarity with your team, clients, or audience. When everyone can see the why, momentum follows naturally.
🎧 Listen now to hear how Emma Irvine has turned movement into meaning, and business into belonging.
Get full access to SustainHer’s Substack at sustainher.substack.com/subscribe [https://sustainher.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]