Your Business Needs a Podcast

7. Because People Want to Learn from You

"Customers aren’t looking for reps to anticipate, or 'discover,' needs they already know they have, but rather to teach them about opportunities to make or save money that they didn’t even know were possible" In today's episode of "Your Business Needs A Podcast," Jay Lee discusses the importance of teaching in the sales process, drawing from insights in "The Challenger Sale" by Matthew Dixon. He highlights the value of podcasting for businesses, emphasizing the significant percentage of people who listen to podcasts to learn something new. Join us to learn why your business needs a podcast and how it can benefit from sharing expertise and knowledge with your audience. * The Challenger Sale [https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/0670922854/ref=asc_df_0670922854/?tag=hyprod-20&linkCode=df0&hvadid=312143020546&hvpos=&hvnetw=g&hvrand=13997503826966938341&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031240&hvtargid=pla-529759277277&psc=1&mcid=c6ecaebf06e131fea166274e7d25442b&gclid=Cj0KCQiAtaOtBhCwARIsAN_x-3L5fqyQeIxG9Yvdq5wAaYl7OfSMTNQRuZ6evijHSVOKnlxcpumxPMMaAqxEEALw_wcB] by Matthew Dixon * The Infinite Dial Report 2019 [https://www.edisonresearch.com/infinite-dial-2019/] "Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice through podcasting: * provisionpods.com [https://provisionpods.com/] * @provisionpods [https://www.instagram.com/provisionpods/]

6. Because You're Already Sponsoring Other Podcasts

"Psst. Let me tell you a secret. You can advertise your business on other people's podcasts for free." In this episode, Host Jay Lee reveals a secret to getting free advertising for your business on other podcasts. He explains how being a guest on podcasts can provide significant exposure that is of much higher quality than paying to advertise on a podcast, and is completely free. He also shares insights on the strategic benefit of starting your own podcast. Tune in to learn more about the power of podcast guest appearances for your business. "Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their voice in the marketplace: * provisionpods.com [https://provisionpods.com/] * @provisionpods [https://www.instagram.com/provisionpods/] If you're thinking about staring a podcast for your business, let's chat: * Schedule appointment here [https://calendly.com/provisionpods/introductory-call?month=2023-12]

5. Because It's Fun

"My philosophy of work is that you should inject at least a little bit of fun in everything you do." In this episode, we emphasize the crucial role of fun in your business. Host Jay Lee explores the importance of injecting enjoyment into your work and how podcasting can be a valuable avenue for doing so. Tune in to discover how finding joy in your business strategies can ultimately lead to long-term success and fulfillment. "Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice in the world: * provisionpods.com [https://provisionpods.com/] * @provisionpods [https://www.instagram.com/provisionpods/]

4. Erin Harrigan - Business Spotlight

Welcome to another exciting episode of "Your Business Needs a Podcast!" In today's episode, we have a special guest, Erin Harrigan. Erin is an accomplished business coach, speaker, and the host of the award-winning podcast, Redefining Hustle (2022 Spark Media, Best Business Podcast). She shares her journey of how podcasting has become an integral part of her business and how it has helped her reach and connect with her target audience. Get ready to be inspired as Erin shares her insights and tips on leveraging the power of podcasting for business growth. Let's dive in! * 02:35 From corporate sales to coaching Christian women. * 04:11 Using podcasts to reach busy women logically. * 07:22 Podcasting helped grow audience and monetize content. * 11:36 Unique niche; bring something different; connect personally. Bio: Erin Harrigan is a Christian wife, empty nest mom, speaker, author, and business coach for high-achieving female believers who desire to break free from the drain of “business as usual” by aligning business strategy and goals to God's truth. She does this through her customized business coaching, speaking, her award-winning podcast, Redefining Hustle: Pursuing Success as a Christian Woman, and her book Pursuing Success God’s Way: A Practical Guide to Hustle with Heart. Erin loves the beach, tacos, good cheese, red wine, singing along to Broadway show tunes, and living on the Chesapeake Bay with her husband Brian and their Bernedoodle, Rory. Connect with her at ⁠erinharrigan.com⁠ [http://erinharrigan.com] ********* Your Business Needs a Podcast is a Provision Podcast production. We help businesses like yours start their own show * provisionpods.com [https://provisionpods.com/] * Schedule a short intro with us HERE [https://calendly.com/provisionpods/introductory-call?month=2023-11]

3. Because Podcasts are Networking Machines

"If I'm being honest, almost every great opportunity that I've had in my life has been because I knew somebody." In this episode of "Your Business Needs A Podcast," host Jay Lee explores the power of podcasting as a networking tool. Jay shares how podcasting allows you to leverage your existing network by inviting guests, creating a win-win situation for both parties. He also reveals how having a podcast opens doors to connect with industry experts and prospects, expanding your network and potential business opportunities. Furthermore, Jay highlights the importance of connecting with listeners, who can become valuable contacts or advocates for your business. Join us as we uncover why your podcast will be the best networking tool you will ever have. "Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own show. * provisionpods.com [https://provisionpods.com/] * @provisionpods [https://www.instagram.com/provisionpods/]