Celiac Diaries
In this episode of Celiac Diaries, I’m joined by Carlos Santos, founder of NADAS — the NYC-born empanada company that has quietly become a safe haven for the celiac and food allergy community. Carlos doesn’t have celiac disease or food allergies. Yet his brand has become one of the most trusted gluten-free, top-allergen-free, high-protein food options on the market. We talk about: • Building a food startup in NYC during COVID • Starting with pop-ups and scaling into retail • Creating an empanada that happens to be gluten free — not a “substitute” version • Navigating the fine line between marketing to everyday consumers and the gluten-free community • Why Nada’s refuses artificial dyes and uses vegetables for natural color • The challenges of staying true to clean ingredients in CPG • What it really takes to build a food brand in a “phone eats first” culture • Advice for founders If you care about safe food, ingredient integrity, entrepreneurship, or the future of inclusive CPG brands — this one is for you. 🎧 New episodes every Wednesday ⭐ If this episode resonates, please rate, review, and share — it helps Celiac Diaries grow Make sure to like, subscribe, and comment to help more people in the celiac/ allergy community find these conversations. 💛Connect with me: Podcast IG & TikTok: @celiacdiariespod Lucia's Instagram: @lucia.cordaroo NADAS Instagram: @eatnadas Musicmusic provided by epidemic sound. Disclaimer I’m not a medical professional. Everything I share is based on my personal experiences living with celiac disease. Please consult your doctor for medical advice specific to your health.
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