Culture Focused Practice
In this episode of Culture Focused Practice, Dr. Tara Vossenkemper sits down with fractional CFO Carla Titus to unpack the stories leaders tell themselves about money—and why those stories can quietly keep businesses stuck. They explore why growth doesn't always mean financial health, how leaders mistake hope for strategy, and why so many business decisions are driven by anxiety instead of actual data. Carla shares some of the most common financial blind spots she sees, including misunderstanding profitability, scaling businesses before the underlying financial model is healthy, and bringing personal money beliefs into business decisions. Together, they talk about forecasting instead of reacting, using financial data to guide decisions instead of justify them, and why financial decisions never exist in isolation—they're connected to hiring, operations, marketing, leadership, and every other part of running a business. They also discuss when it makes sense to bring in fractional CFO support and how the right financial partner helps leaders make better decisions without taking ownership away from them. If you've ever found yourself saying, "Next month will be better," without a clear plan, this episode is for you. Timestamps 00:00 Welcome and Guest Intro 00:35 Money Stories and Anxiety 02:18 Profitability Reality Check 03:32 Data-Driven Change Decisions 05:37 Why Profit Feels Off 08:17 When Finance Gets Complex 13:36 CFO Value and Benchmarks 15:37 Cutting Costs vs. Growing 19:51 Forecasting Over Reacting 21:36 From Reactive to Proactive 22:11 Using Past Data 23:03 Turning Goals into Milestones 26:24 Reality-Check Planning 27:12 Planning as Feedback 28:56 When to Hire a CFO 33:22 Don't Scale Broken Models 34:31 Separating Personal and Business Money Mindsets 37:50 Staying Involved in Your Numbers 38:37 Resources and Wrap Up If you've been making financial decisions from stress, hope, or gut instinct instead of clear data, this is your invitation to pause—not panic. If you're looking for support with the financial side of your business, connect with Carla Titus and learn more about her work: https://www.wealthworthwithin.com/ [https://www.wealthworthwithin.com/] Listen to Carla's podcast: CEO Financial Clarity Corner [https://www.wealthworthwithin.com/ceo-financial-clarity-corner-podcast] And if you're ready to build healthier leadership systems where your financial decisions actually support your vision instead of constantly reacting to it, learn more about working with Tara here: https://www.taravossenkemper.com/work-with-tara [https://www.taravossenkemper.com/work-with-tara]
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