The Deep Dive: Financial Lies Leaders Tell Themselves (w/ Carla Titus)
In this episode of Culture Focused Practice, Dr. Tara Vossenkemper sits down with fractional CFO Carla Titus to unpack the stories leaders tell themselves about money—and why those stories can quietly keep businesses stuck.
They explore why growth doesn't always mean financial health, how leaders mistake hope for strategy, and why so many business decisions are driven by anxiety instead of actual data. Carla shares some of the most common financial blind spots she sees, including misunderstanding profitability, scaling businesses before the underlying financial model is healthy, and bringing personal money beliefs into business decisions.
Together, they talk about forecasting instead of reacting, using financial data to guide decisions instead of justify them, and why financial decisions never exist in isolation—they're connected to hiring, operations, marketing, leadership, and every other part of running a business.
They also discuss when it makes sense to bring in fractional CFO support and how the right financial partner helps leaders make better decisions without taking ownership away from them.
If you've ever found yourself saying, "Next month will be better," without a clear plan, this episode is for you.
Timestamps
00:00 Welcome and Guest Intro
00:35 Money Stories and Anxiety
02:18 Profitability Reality Check
03:32 Data-Driven Change Decisions
05:37 Why Profit Feels Off
08:17 When Finance Gets Complex
13:36 CFO Value and Benchmarks
15:37 Cutting Costs vs. Growing
19:51 Forecasting Over Reacting
21:36 From Reactive to Proactive
22:11 Using Past Data
23:03 Turning Goals into Milestones
26:24 Reality-Check Planning
27:12 Planning as Feedback
28:56 When to Hire a CFO
33:22 Don't Scale Broken Models
34:31 Separating Personal and Business Money Mindsets
37:50 Staying Involved in Your Numbers
38:37 Resources and Wrap Up
If you've been making financial decisions from stress, hope, or gut instinct instead of clear data, this is your invitation to pause—not panic.
If you're looking for support with the financial side of your business, connect with Carla Titus and learn more about her work:
https://www.wealthworthwithin.com/ [https://www.wealthworthwithin.com/]
Listen to Carla's podcast:
CEO Financial Clarity Corner [https://www.wealthworthwithin.com/ceo-financial-clarity-corner-podcast]
And if you're ready to build healthier leadership systems where your financial decisions actually support your vision instead of constantly reacting to it, learn more about working with Tara here:
https://www.taravossenkemper.com/work-with-tara [https://www.taravossenkemper.com/work-with-tara]