Demand Revenue

How CMOs Win at Private Equity Backed Companies

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 [https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1] Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ [https://www.linkedin.com/in/alangonsenhauser/] CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ [https://www.demandrevenue.com/] Drawing from experience as an 11-time CMO, Fractional CMO, Interim CMO, and GTM Advisor for PE portfolio companies, Alan explains why the best CMOs act like P&L leaders, prioritize customer-led growth, and align marketing directly with business outcomes. Chapters 00:00 - Why CMOs Must Prioritize the Right Goals 00:24 - The Challenge of PE-Backed Growth 00:48 - Creating Predictable Pipeline and Revenue 01:12 - Why CMOs Must Think Like General Managers 01:38 - Translating Marketing Into Financial Impact 02:05 - How Brand Drives Future Demand 02:32 - The Risk of Choosing the Wrong ICP 02:58 - Customer Cohort Analysis Explained 03:25 - The Importance of Board-Level Communication 03:52 - Final Advice for PE-Backed CMOs #PrivateEquity #CMOStrategy #SaaSGrowth #FractionalCMO #B2BMarketing #CustomerExperience #RevenueGrowth #ICPStrategy #GoToMarket #customerledgrowth  https://www.demandrevenue.com/podcasts/

How Private Equity Portfolio Companies Fix ICP Problems

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ Drawing from experience as an Interim CMO, Fractional CMO, and GTM Advisor for private equity portfolio companies, Alan breaks down the most common ICP traps, how to avoid churn-heavy growth, and how to identify profitable customer segments that improve retention, lifetime value, and net revenue retention. Chapters 00:00 - Introduction to ICP Strategy 00:42 - Why Most Companies Get ICP Wrong 01:30 - The 8 Common ICP Traps 03:18 - Revenue Growth vs Churn Growth 05:10 - Building a Customer Cohort Analysis 07:22 - Gross Revenue Retention vs Net Revenue Retention 09:12 - Creating a Market Opportunity Matrix 11:40 - Aligning Sales, Marketing and Finance 13:08 - Governance and ICP Compensation Alignment 14:42 - Final Advice for CEOs and CMOs #IdealCustomerProfile #ICPStrategy #PrivateEquity #SaaSMarketing #B2BGrowth #CustomerRetention #RevenueGrowth #FractionalCMO #GoToMarket #customerledgrowth  https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ https://www.demandrevenue.com/podcasts/

Private Equity Growth Strategy: How Interim CMOs Fix Churn, ICP & Revenue Growth

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Drawing from experience as an 11-time CMO, GTM advisor, and executive coach, Alan explains how B2B and HealthTech companies can improve Ideal Customer Profile (ICP) alignment, strengthen brand gravity, increase net revenue retention, and create long-term enterprise value. Chapters: 00:00 - Introduction to Private Equity Growth Challenges 01:12 - What Interim CMOs Fix First 03:05 - Churn, ICP Alignment & Customer Experience 05:40 - Product Market Fit vs Platform Market Fit 08:10 - Why Brand Gravity Matters in B2B 11:02 - Customer Experience as a Revenue Driver 14:25 - Aligning Sales, Marketing & Customer Success 18:10 - AI in B2B Marketing and GTM Strategy 22:35 - How Great CMOs Think Like Business Leaders 26:15 - Final Advice for B2B CMOs and PE Leaders #PrivateEquity #InterimCMO #FractionalCMO #B2BMarketing #SaaSMarketing #HealthTech #CustomerExperience #GTMStrategy #RevenueGrowth #CustomerLedGrowth https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. https://www.demandrevenue.com/podcasts/

Timeline Why Most GTM Strategies Fail And How to Actually Get the Money

Most companies say they have a GTM strategy… But very few have a GTM that actually gets the money. If your go-to-market feels like broken spreadsheets, siloed teams, churn issues, and missed revenue targets — it’s time for a system update. Welcome to GTM: Get the Money Live. In Episode Zero, hosts Chris Ryan and Leah Paro launch a weekly revenue-focused live show built for CMOs, CEOs, founders, and revenue leaders who want execution — not theory. 🔥 Special Guest: Alan Gonenhouser, CEO of Demand Revenue – 11x CMO – 3x P&L GM – Fractional CMO & GTM Advisor to PE-backed SaaS companies – Mentor to 150+ CMOs In this episode, we break down: ✔ Why 95% of buyers aren’t in-market (and what that means for pipeline) ✔ The biggest GTM mistake killing revenue ✔ Why ICP (Ideal Customer Profile) is everything ✔ Alignment gaps between marketing, sales & customer success ✔ Why churn destroys growth ✔ How PE-backed companies think about revenue differently ✔ Why brand drives demand (even if your CFO disagrees) If you’re focused on: Filling your pipeline Scaling revenue faster Reducing churn Aligning GTM teams Driving profitable growth This episode is your operating system update. 📅 We go live every Thursday at 10 AM ET 🎧 Follow on Spotify, Apple Podcasts, or LinkedIn Live 🌐 Learn more: demandrevenue.com Revenue solves most problems — if you get it to the right customers. https://www.demandrevenue.com/podcasts/

How to Reduce Churn & Scale Growth with the Right Customers | CMO Insights with Alan Gonsenhauser

Many companies try to grow by “acquiring anyone with a pulse”—and end up struggling with high churn and stalled growth. In this episode of Elements of Culture, hosts Taran and Julie sit down with Alan Gonsenhauser, Founder & CEO of Demand Revenue and 11-time CMO, to explore how companies can build sustainable growth through the right customer strategy, strong alignment, and smart leadership. Alan shares practical insights on: ✅ Why chasing the wrong customers kills long-term growth ✅ How ideal customer profiles (ICP) drive retention and revenue ✅ The real role of marketing in building future pipeline ✅ How CMOs can speak the language of CFOs ✅ When to invest in brand vs. demand ✅ Using AI wisely without losing innovation ✅ How to scale without burning out teams ✅ Creating customer-led growth in B2B companies With experience across SaaS, healthcare, enterprise software, and private equity-backed companies, Alan brings a powerful perspective on leadership, go-to-market strategy, and organizational alignment. Whether you’re a founder, CMO, sales leader, or executive, this conversation will help you rethink growth, culture, and customer experience. 🔗 Learn more about Alan’s work: https://www.demandrevenue.com 📌 Subscribe for more leadership, culture, and growth conversations. https://www.demandrevenue.com/podcasts/