Design Bigger

13: How to Sell Brand Strategy to Clients ’Who Already Have It’

Does your client say they “already have brand strategy”? 🤔 Don’t stop there. In this episode, Nika breaks down the big myth that brand strategy = brand positioning—and shows how there’s a whole world 🌍 of strategic work agencies can deliver after a brand positioning is set. Drawing from her experience with global brands 🌐, Nika walks through the three levels of brand strategy—foundational, executional and activational —and explains how you can confidently offer strategic services 💼 even when you're not the 'original' strategist. From sub-brand development to tone of voice guidelines 🗣️, this episode will expand your idea of what's possible. 🔑 In This Episode: • The difference between brand strategy and brand positioning 🧱 • Three levels of strategy work you can offer 🎯 • Examples of strategy deliverables you can deliver: tone of voice 🗣️, creative principles 🎨, brand world thinking 🌟, content strategy 📝, and more 💡 Nika’s Tip: Once a brand has positioning, the real work begins. Brand strategy lives far beyond a pyramid on a page. 🔗 Resources & Links: 🎧 Episode 7: [How to Sell Strategy to Clients Who Just Want Design] [https://www.nikaworlund.com/podcasts/design-bigger/episodes/2149012784] 👉 Join the email list: nikaworlund.com [https://www.nikowarland.com/] 👉 Instagram: https://www.instagram.com/nikaworlund [https://www.instagram.com/nikaworlund] 👉 LinkedIn: https://www.linkedin.com/in/nika-worlund/ [https://www.linkedin.com/in/nika-worlund/] 👉 Book a 30-minute Q&A: https://www.nikaworlund.com/1-on-1-coaching [https://www.nikaworlund.com/1-on-1-coaching]

12: Stuck in a Niche? How Smart Design Agencies Break Into New Industries

You’ve got a strong portfolio 💼, a clear area of expertise 🎯, and a steady stream of clients 💸. But what if you want out of the category you’re known for? Maybe you’re the go-to studio for tech brands 💻, but you dream of branding restaurants 🍽️. Or you’ve done a ton of CPG work 🧴, but want to land a hotel project 🏨. Pivoting into a new industry is something every agency faces at some point — and it’s absolutely doable. In this episode 🎙️, I break down the classic 6-step new business strategy 📈 that helps independent agencies move into new categories intentionally — and I share some hard-earned lessons from my agency days (including a very expensive pitch trip to NYC that flopped in the first 5 minutes 😬). What You’ll Learn: ⭐ Why betting on just one industry is a gamble—and how diversification builds creative resilience ⭐ The smartest way to “fake” experience in a new category (and why 'stepping stone' projects are your secret weapon). ⭐ How to effectively stalk your prospects on LinkedIn ⭐ How to lose a small fortune playing the New Business game ⭐ The hidden purpose of a chemistry meeting (hint: it’s not design) ⭐ Why 'working loudly' is more important than a perfect website Want more strategic design tips? 👉 Join the email list: nikaworlund.com [https://www.nikowarland.com/] 👉 Instagram: https://www.instagram.com/nikaworlund [https://www.instagram.com/nikaworlund] 👉 LinkedIn: https://www.linkedin.com/in/nika-worlund/ [https://www.linkedin.com/in/nika-worlund/] 👉 Book a 30-minute Q&A: https://www.nikaworlund.com/1-on-1-coaching [https://www.nikaworlund.com/1-on-1-coaching]

11: 6 Mistakes That Tell Clients You’re Not a Strategic Designer (Yet)

In this episode, I cover six mistakes I see all the time—in independent studios, freelancers, even junior strategists inside agencies. They’re subtle. But they scream to clients: “This person’s not thinking strategically.” These are small things—like skipping intro slides or over-describing your design—but they quietly undermine your authority. Luckily, they’re easy to fix. You’ll learn: * Why skipping “intro slides” is the biggest red flag there is * The difference between design executions and brand ideas * How to stop oversharing like a design school grad * How to frame concepts so clients don’t ask for 10 more * And why emailing your work is a surefire way to sabotage your pitch If you’ve ever walked out of a client meeting thinking, “Why didn’t they get it?”—this one’s for you. Want more strategic design tips? 👉 Join the email list: nikaworlund.com [https://www.nikowarland.com/] 👉 Instagram: https://www.instagram.com/nikaworlund [https://www.instagram.com/nikaworlund] 👉 LinkedIn: https://www.linkedin.com/in/nika-worlund/ [https://www.linkedin.com/in/nika-worlund/] 👉 Book a 30-minute Q&A: https://www.nikaworlund.com/1-on-1-coaching [https://www.nikaworlund.com/1-on-1-coaching]

10: If You’re Scared to Present Strategy as a Designer, You Need to Know These 4 Things

Feeling like an impostor when it comes to presenting brand strategy? You’re not alone. This episode is your pep talk, history lesson, and practical guide all rolled into one. What you’ll learn: * Why strategy was originally part of the designer’s job — before it got siloed into a separate role in big agencies. * Two powerful facts that will make brand strategy (and strategists) less scary. * Two simple hacks you can use right now to present your strategy confidently and ditch the fear. Connect with me: 👉 Sign up to my newsletter at nikaworlund.com/ [https://www.nikaworlund.com/] 👉 Instagram: https://www.instagram.com/nikaworlund [https://www.instagram.com/nikaworlund] 👉 LinkedIn: https://www.linkedin.com/in/nika-worlund/ [https://www.linkedin.com/in/nika-worlund/] 👉 Book a 30-minute Q&A: https://www.nikaworlund.com/1-on-1-coaching [https://www.nikaworlund.com/1-on-1-coaching]

9: Design Frameworks: Still Telling Clients They Need Brand Purpose? Do This Instead.

🎙️ In this episode of Design Frameworks, I unpack the rise, fall—and unexpected evolution—of brand purpose in modern marketing, brand strategy and design. If you're building brands from the ground up, leading positioning work for clients, or rethinking your own agency’s approach to storytelling, this episode gives you the context and tools to decide how (and if) brand purpose fits into your strategy today. What You’ll Learn: 💸 How Unilever’s brand purpose strategy shaped the last decade of marketing and advertising 💣 Why brand purpose became overused, misunderstood—and how to avoid the same mistakes 💼 How consumer benefit positioning is replacing social purpose in today’s top-performing brands 💥 The difference between Brand POV and Brand Purpose—and which one fits your client best ✍️ My go-to framework for small, scrappy brands with no media or activation budget Resources & Links: 👉 Want more practical brand strategy tips for design studios and freelancers? Get them straight to your inbox by signing up at nikaworlund.com/ [https://www.nikaworlund.com/] 👉Sign up for my upcoming 60-min live workshop: How to Go from a Design Studio to a Strategic Design Agency: 3 World-Class Strategy Frameworks at nikaworlund.com/workshop [https://www.nikaworlund.com/workshop] 👉 Connect with me on Instagram: https://www.instagram.com/nikaworlund [https://www.instagram.com/nikaworlund] 👉 Find me on LinkedIn: https://www.linkedin.com/in/nika-worlund/ [https://www.linkedin.com/in/nika-worlund/] 👉 Want personalized guidance? Book a 30-minute Q&A with me, and let’s map out how you can level up your strategic skills. Schedule here: https://www.nikaworlund.com/1-on-1-coaching [https://www.nikaworlund.com/1-on-1-coaching]