FailCraft

Why Chasing the UK Charts is a Recipe for Failure - Greig Watts

What do you do whenyou’ve spent a decade balancing a dry banking career with exhausting four-hourSunday train commutes to London, only to face an endless abyss of silence andindustry rejection? Greig Watts is a bestselling author, music publisher, andglobal songwriter whose production powerhouse, DWB Music Group, has soldmillions of records worldwide. He is also a certified Eurovision heavyweight,securing an incredible 16 song entries over the last 10 consecutive years. Butback in 2003, at 28 years old, Greig was completely ready to surrender hismusical ambitions. Instead of throwing away his notes, he made a radical pivot:he turned his back on the oversaturated UK market and took his music to Japan andSouth Korea long before K-pop or J-pop broke into global mainstream culture. In this episode of FailCraft, Greig joins Ezekiel to break down the sheerresilience required to outlast a cutthroat creative economy. He shares theemotional weight of waiting for his wife’s blessing to quit his bank job,details the "happy accident" meeting that cracked open the massive,million-selling physical CD market in Asia, and offers a brilliant mindsetshift that changes how you process coming in second place during competitivetrack pitches. In this episode of FailCraft,you’ll discover: ·        TheBanking Abyss: Surviving theconstant crushing advice from friends to "get a real job" beforelanding a one-year window to give music a chance. ·        TheNiche Pivot: How stepping into completelyignored, underdog regions like Belgium and pre-hype Tokyo completelytransformed a failing catalog. ·        SecondPlace Analytics: Shifting from painfulpersonal rejection to realizing you simply didn't fit a hyper-specific songprofile. ·        NeurodivergentSuperpowers: Why traditionalcorporate and school frameworks fail creative minds, and how to harness ADHDand autism as production edges. ·        TheMyth of the Lone Genius:Why long-term career success requires a collaborative team to pick up the slackwhen your inspiration dips. ·        TheDesktop Cemetery: Why lettingunfinished files rot on your hard drive out of fear is paralyzing your artisticfeedback loops. This episode is ahighly motivational blueprint for aspiring songwriters, producers, creativeentrepreneurs, and anyone currently struggling to keep their professionaldreams alive in a world telling them to settle. Connect With Greig Watts: ·        Website: https://www.dwbmusicgroup.com/ [https://www.dwbmusicgroup.com/] ·        Book: Keeping the Dream Alive: A Songwriter'sGuide to Overcoming Rejection, Finding Success, and Enjoying the Journeyhttps://www.amazon.co.uk/Keeping-Dream-Alive-Songwriters-Overcoming/dp/195725551X/ref=cm_cr_arp_d_product_top?ie=UTF8 [https://www.amazon.co.uk/Keeping-Dream-Alive-Songwriters-Overcoming/dp/195725551X/ref=cm_cr_arp_d_product_top?ie=UTF8] ·        SocialMedia: Connect with GreigWatts or DWB Music on Facebook and Instagram. https://www.instagram.com/greigwatts/ [https://www.instagram.com/greigwatts/]https://www.facebook.com/greig.watts [https://www.facebook.com/greig.watts] Support the Show: ·        Subscribe and leave areview! ·        Share this episodewith an artist who is on the verge of quitting. Want to Be a Guest onFailCraft? ·        Reach out to Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft [https://podmatch.com/hostdetailpreview/failcraft]   Chapters: 00:00 Introduction:Greig Watts & Chasing Niche Markets 01:53 The 2003 RockBottom: Sunday Commutes, Banking, and Spousal Blessings 04:32 Breaking Japan& Eurovision: Transforming a Happy Accident into Global Sales 07:18 TurningRejection into Fuel: Changing the Mindset Around Coming in Second 09:23 Unlocking theSuperpowers of Neurodiverse Songwriters & Producers 11:27 Why the LoneGenius Fails: The Critical Power of Team Accountability 14:21 Step One forHiding Artists: Clearing Out the Unfinished Hard Drive 17:16 Greig’sDefinition of True Success: Shared Journeys and Passing the Torch 20:07 How to Connectand Grab "Keeping the Dream Alive"

How I Wrote a Novel to Learn a "Boring" Industry - Ryan Ross

What do you do whenyou accept a partnership in a high-stakes B2B industry you know absolutelynothing about? Instead of panic-faking his way through it, corporate marketingveteran Ryan Ross did something completely wild: he wrote a fictional narrativenovel about a bumbling broker named "Al Dente" to force himself tolearn the business lines. Ryan Ross spent more than a decade executing high-levelmarketing strategies for global financial giants like Dow Jones and theFinancial Times before launching his own digital marketing agency. He is also athree-time Ironman triathlete who knows precisely how to leverage an endurancemindset during periods of prolonged professional suffering. Today, he helpsbenefits brokers simplify systems, identify hyper-specific audiences, anddominate ignored niches. In this episode of FailCraft, Ryan joins Ezekiel to explain whyapproaching a blind spot with intense curiosity will always beat running awayin terror. He reveals how he used food puns and satirical characters to survivethe dry, acronym-heavy slog of insurance training, how to systematicallywhittle down a massive market of 600,000 prospects into a manageable, highlyprofitable list of 100 targets, and a practical blueprint for finding immediatefooting when entering a completely foreign industry. In this episode of FailCraft,you’ll discover: ·        Curiosityvs. Terror: The psychologicalfreedom that comes from being willing to step into a room as the intentional"idiot" who wants to learn. ·        Dismantling"Boring" Businesses: Why dry unglamorous backend systems like laundromats andemployee benefits are exactly where the massive wealth is hidden. ·        TheCharacter Shield: How creating thefictional character "Al Dente" served as a brilliant defensemechanism against imposter syndrome. ·        TheRiches in the Slivers:Why entrepreneurs throw away money by trying to be everything to everybody, andthe power of selecting just 100 ultimate buyers. ·        TheUnknown Industry Playbook:A 3-step action guide covering immediate cash flow stabilization, historicindustry mapping, and association integration. ·        TheUltimate Metric: Shifting yourprofessional goals away from vanity Forbes list definitions toward deepcontentment, alignment, and proper sleep. This episode is anentertaining, tactical handbook for corporate cross-overs, technical founders,modern B2B marketers, and anyone currently feeling overwhelmed by an intensivenew career shift. Connect With Ryan Ross:   ·        Book: Benefits with Friends(Available on Amazon—look out for the food puns!) ·        Website: https://go.brokersbloc.com/al-dente [https://go.brokersbloc.com/al-dente] ·        LinkedIn: https://www.linkedin.com/in/ryanrossnow/ [https://www.linkedin.com/in/ryanrossnow/] Support the Show: ·        Subscribe and leave areview! ·        Share this episodewith an entrepreneur who needs to narrow their focus. Want to Be a Guest onFailCraft? ·        Reach out to Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft [https://podmatch.com/hostdetailpreview/failcraft]   Chapters: 00:00 Introduction:Ryan Ross & The Benefits Partnership 01:58 Curiosity overTerror: Embracing Ignorance to Learn Fast 05:54 Infusing Humorinto Spreadsheets: Meet Al Dente & Soufflé 09:46 Using FictionalCharacters to Outsmart Imposter Syndrome 11:18 The Niches-DownReality: Why Focus is Smarter Than Mass Appeal 14:18 Step One forAnyone Totally Overwhelmed in a New Industry 16:37 RedefiningSuccess: Family alignment over Forbes Lists 17:44 How to Pre-Order"Benefits with Friends" on Amazon

The Biggest Lie Creative People Tell Themselves - Franky Corcoran

What if the biggestbarrier holding you back from launching your creative career isn't your lack ofconnections or budget, but a comfortable lie you keep telling yourself? Franky Corcoran is a multi-hyphenate actor, playwright,theater director, and host of The Corcoran Entertainment Show.Operating out of New Brunswick, Canada, Franky bypassed traditionalentertainment hubs like Toronto or Los Angeles to build his own independentproduction company, Corcoran Entertainment, completely on his own terms. Fromwinning Outstanding Actor awards to self-publishing his one-act play, The Lies We Tell Ourselves, Franky has mastered the artof building a deeply loyal, local following without waiting for permission fromHollywood. In this episode of FailCraft, Franky joins Ezekiel to expose the mentalbattles that independent artists face daily. He breaks down the toxicmisconception that you "haven't made it" unless you are filling outmassive arenas, why great art requires intense listening and observationalcoffee shop habits, and a realistic, protective strategy for introvertedcreatives who are terrified to show their scripts or songs to the world. In this episode of FailCraft,you’ll discover: ·        TheImpossibility Myth: Unpacking the defaultdefensive lie that keeps creatives from ever publishing their initial work. ·        TheSmall Town Superpower:Why staying local and cultivating a tight-knit community can bring moreartistic satisfaction than getting lost in a massive city grid. ·        ArtThat Listens: Why stopping todeeply absorb human interaction is a vital skill for both business operatorsand actors. ·        TheAudition Numbers Game:How stepping into a director's shoes can instantly neutralize the sting ofcreative rejection and bad callbacks. ·        CoffeeShop Dialogue: Reliving real-worldbreakups and observing human habits to write raw, authentic script dialogue. ·        TheProtective Launch: How to safely shareyour hidden creative projects with trusted networks without riskingintellectual property theft. This episode is arefreshing reality check for playwrights, actors, musicians, and any creativeentrepreneur tired of measuring their self-worth by digital algorithms andmassive download counts. Connect With Franky Corcoran: ·        Podcast: The Corcoran Entertainment Show(Available weekly on Spotify and Apple Podcasts) ·        SocialMedia: Follow Corcoran Entertainment on Facebook and Instagram forlocal show updates. ·        Twitter/X: https://x.com/FrankyCorcoran [https://x.com/FrankyCorcoran] Support the Show: ·        Subscribe and leave areview! ·        Share this episodewith an artist who needs to hear this today. Want to Be a Guest onFailCraft? ·        Reach out to Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft [https://podmatch.com/hostdetailpreview/failcraft]   Chapters: 00:00 Introduction: FrankyCorcoran & Local Artistry 01:25 Exposing theLie: "It's Impossible to Make It in This Industry" 03:47 Superpower OverCities: Building an Entertainment Business Locally 05:31 Creating ArtThat Listens As Much As It Speaks 07:14 Surviving theCallback: Shifting into the Director's Mindset 09:31 Writing RealDialogue from Coffee Shop Observations 11:28 Step One forHiding Artists: The Trusted Circle Rollout 12:36 Franky’sDefinition of True Success: Contentment Over Millions 14:41 How to Streamline andListen to the Corcoran Entertainment Show

Why 99% of Businesses Commit "Suicide" - Larry Mandelberg

What if the economy,bad luck, and fierce competition aren't actually what kill companies? Accordingto fifth-generation business legacy consultant Larry Mandelberg, businessesdon't fail—they actively commit suicide through an unexamined inside job. Larry Mandelberg is an author, speaker, and organizationalturnaround specialist who carries a 170-year family business legacy. But hismost profound business lesson didn't come from success; it came from buying anauto parts store in 1980 and systematically driving it into the ground. Larryturned that painful "death by a thousand cuts" into 23 years ofprimary research to discover the hidden, leading indicators of corporatecollapse. Today, he helps leadership teams look in the mirror, survive theirown success, and implement change before it's too late. In this episode of FailCraft, Larry joins Ezekiel to dismantle thecomforting myths surrounding business failure. He breaks down why leadersconsistently mistake what their company does for its actual purpose, exposes the hidden traps hidden withinfinancial lagging indicators, and reveals the predictable, dangerous lifecyclehe calls the "Arc of Success". In this episode of FailCraft,you’ll discover: ·        Deathby a Thousand Cuts: Why business failureis rarely caused by one single catastrophic decision, but rather a slowaccumulation of unexamined assumptions. ·        TheForest for the Trees: Why strugglingleaders throw their energy into short-term survival mode while completelyblinding themselves to strategic layout issues. ·        ThePurpose Trap: Why asking 10different employees about your company's purpose will usually yield 10completely different answers. ·        Laggingvs. Leading Indicators:Why relying strictly on financial statements to judge your business health is ahistorical mistake that prevents timely fixes. ·        TheArc of Success: How rapid growthbreeds an underlying web of complexity and rigid corporate controls that stripaway your company's vital flexibility. ·        ThePsychology of Change: The counterintuitivereason why everybody secretly loves change, provided they are the onesenforcing it on someone else. This episode is anobjective, field-tested wake-up call for founders, CEOs, and business leaderswho want to spot the internal warning signs before their organization pulls itsown trigger. Connect With Larry Mandelberg: ·        Website: mandelberg.biz [https://www.google.com/search?q=https://mandelberg.biz/] (Book a free, zero-charge Discovery Calldirectly on his site!) ·        Book: Businesses Don't Fail, TheyCommit Suicide: How to Survive Success and Thrive in Good Times and Bad ·        SocialMedia: https://www.linkedin.com/in/larrymandelberg/ [https://www.linkedin.com/in/larrymandelberg/], https://www.youtube.com/channel/UCupYf2iuvXbI4PIHORts_Ug [https://www.youtube.com/channel/UCupYf2iuvXbI4PIHORts_Ug], https://x.com/LarryMandelberg [https://x.com/LarryMandelberg] Support the Show: ·        Subscribe and leave areview! ·        Share this episodewith a fellow business owner who needs this reality check. Want to Be a Guest onFailCraft? ·        Reach out to Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft [https://podmatch.com/hostdetailpreview/failcraft]   Chapters: 00:00 Introduction:Larry Mandelberg & Business Legacies 01:41 The Death of anAuto Parts Store: Defining Death by a Thousand Cuts 02:19 The Inside Job:Why Leaders Refuse to Face Their Own Failures 04:09 The PurposeDeficit: Knowing What You Do vs. Why You Exist 06:28 The Art of BookPackaging: Why Titles Are an Attention Game 08:46 Growing orDying: The Danger of Treating Money as a Leading Indicator 13:16 SurvivingSuccess: Deconstructing the "Arc of Success" Framework 16:32 The Secret toChange Management: Learning How to Own It 19:59 Larry’sDefinition of True Success: Elevating Other Leaders 20:50 How to Connectwith Larry and Take the Maturity Assessment

The Pain of Infertility & The Truth About Foster Care - Rachel Fulginiti

What happens when adecade-long battle with unexplained infertility, devastating miscarriages, andcrushing daily-compounding debt forces you to completely surrender the lifeplan you spent your entire adult life fighting for? Rachel Fulginiti is a successful voice actor, award-winningaudiobook narrator, and the host of the From Foster to Foreverpodcast. As a creative professional who built her career on pure grit,resilience, and a refusal to quit, Rachel assumed she could simply out-hustleher fertility struggles. Instead, she faced a brutal lesson in lack of control:enduring a life-threatening heterotopic pregnancy, losing her fallopian tubes,and taking out toxic daily-compounding loans for failed IVF cycles. Weary buthopeful, she and her husband finally chose to step into the ultimateuncertainty of the foster care system. In this episode of FailCraft, Rachel joins Ezekiel to pull back thecurtain on the grueling emotional rollercoaster of nontraditionalfamily-building. She opens up about the exact mental shifts required to survivethe fear of loving a foster child you might lose, the painful financial realityof high-interest medical debt, and the profound freedom that comes when youfinally open tight, clenched fists to receive what the universe actually hasfor you. In this episode of FailCraft,you’ll discover: ·        TheControl Trap: Moving from a fierce"never give up" artistic mentality to recognizing biologicallimitations that are completely out of your control. ·        TheGrief of the Invisible:Navigating the heartbreak of unexplained infertility and life-threateningmedical emergencies. ·        TheFoster Mission: Facing the anxiety ofthe system’s primary goal—birth family reunification—and processing the risk ofsecondary heartbreak. ·        ThePower of "Right Now": How practicing extreme daily presence ("We're togethertoday") became the ultimate coping mechanism for systemic chaos. ·        TheReality of Medical Debt:A transparent warning about the predatory nature of daily-compounding IVF loansand working four jobs to recover. ·        Riggedin Your Favor: Using spiritualsurrender and timeless perspectives to build deep, meaningful relationshipswith systemic gatekeepers. This episode is adeeply moving, incredibly raw, and practical guide for anyone dealing with thegrief of infertility, considering the foster-to-adopt path, or struggling tolet go of a dream that is breaking their heart. Connect With Rachel Fulginiti: ·        Website& Podcast: https://www.fromfoster2forever.com/ [https://www.fromfoster2forever.com/](Sign up for her email list for upcoming mentorship and support groups!) ·        SocialMedia: https://www.instagram.com/foster2foreverpodcastam [https://www.instagram.com/foster2foreverpodcastam], https://www.youtube.com/@FromFostertoForever [https://www.youtube.com/@FromFostertoForever], https://www.linkedin.com/in/rachelmoriellofulginiti/ [https://www.linkedin.com/in/rachelmoriellofulginiti/] Support the Show: ·        Subscribe and leave areview! ·        Share this episodewith someone who needs a message of hope today. Want to Be a Guest onFailCraft? ·        Reach out to Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft [https://podmatch.com/hostdetailpreview/failcraft] Chapters: 00:00 Introduction:Rachel Fulginiti & The Pain of Surrender 01:37 Moving to LAwith $800 & Shifting to Voice Acting 03:30 Unexplained Infertility& Surviving a Heterotopic Pregnancy 06:30 Running Out ofOptions: Reaching the Biological Window Limit 08:58 The Fear ofFostering: Embracing a Child You Might Have to Give Back 10:30 "We'reTogether Today": Learning the Art of Extreme Presence 12:10 The Nightmare ofDaily-Compounding IVF Loans 14:42 Act As IfEverything Is Rigged in Your Favor (Rumi) 17:05 Sharing theBurden: Opening Your Hands to Receive 18:24 Rachel’sDefinition of True Success: Being Satisfied with "Right Now" 20:09 From Foster toForever: Amplifying the Success Stories