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Heartbeat Podcast

Podkast av Digital Impulse

engelsk

Business

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Les mer Heartbeat Podcast

Feel the pulse of digital marketing like never before. Join our seasoned hosts and expert guests as we dive into the latest strategies, trends, and innovations that are shaping the digital marketing realm. Created by Digital Impulse.

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12 Episoder

episode Ep. 8: How we use PWR to build new websites with less risk & better results cover

Ep. 8: How we use PWR to build new websites with less risk & better results

In this episode of the Heartbeat Podcast, Conor, Andrew, Peter, and Lauren chat through some more details on our innovative approach to website development called Progressive Website Replacement (PWR) [https://www.digitalimpulse.com/heartbeat/replace-your-old-website-piece-by-piece-with-progressive-website-replacement-pwr/]. PWR advances some of the more traditional methods by allowing businesses to incrementally replace their websites instead of launching a completely new site all at once. This phased approach reduces risk, maintains business continuity, and offers flexibility to adapt to changes throughout the development process. We chat through the benefits of PWR, such as mitigating the impact on business operations, allowing for real-time adjustments, and easing the financial burden by spreading costs over time. We also dive deep into why PWR is especially advantageous for large organizations with complex requirements, enabling them to keep their digital presence up-to-date without overwhelming stakeholders or disrupting ongoing operations. Listen for some practical advice on adopting the PWR process--and get in touch [https://www.digitalimpulse.com/contact/] if you're interested in implementing for your next web build.

21. juni 2024 - 21 min
episode Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge) cover

Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)

In this episode of the Digital Impulse Heartbeat Podcast, host Mary Fonvielle, Campaign Strategist at Digital Impulse, is joined by Roland Davin, Director of Marketing Services, and Michael Ward, VP of Integrated Client Services at Havas Edge. Together, they delve into the escalating landscape of political advertising, with projections estimating a $12.3 billion spend in 2024.  They explore the profound impact this surge has on the media industry, particularly television and digital platforms, and discuss strategic approaches for advertisers to stay ahead. Tune in for an insightful discussion on navigating a politically charged advertising year and the tactics to ensure your campaigns thrive amidst the competition.

5. juni 2024 - 16 min
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