Inside the Ecosystem

I Asked Apple If They Were Late to AI

9 min · 12. juni 2026
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Beskrivelse

I interviewed Bob Borchers, Apple’s VP of Worldwide Product Marketing, to talk about the future of Siri, Apple Intelligence, and how AI is changing the Apple ecosystem. In this conversation, we discuss what Apple is building, why Siri matters more than ever, and what the next chapter of personal intelligence could look like across iPhone, iPad, Mac, Apple Watch, and beyond.

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