Inside the Ecosystem

They Built One of the App Store’s Biggest Success Stories

Today on Inside the Ecosystem, I sit down with Andrés Bou and Horacio Martos, the founders of Socialpoint and Labhouse, to talk about what it really takes to build apps on Apple’s platform for more than 15 years. They started Socialpoint in 2008, just months after the App Store launched, grew it to over 1 billion downloads, and sold it to Take-Two Interactive for around $250 million. Now, with Labhouse, they’re betting on the next era of iPhone apps: AI-powered tools like Invoice Fly, Summary AI, Cleaner GO, and Super AI Chat that turn your phone into a command center for productivity and small businesses. We talk about the early days of the App Store, building global apps from Barcelona, selling a company, the future of AI on iPhone, what Apple’s WWDC 2026 announcements mean for developers, and why the next generation of apps could look completely different. Download Invoice Fly: https://apps.apple.com/us/app/invoice-maker-invoice-fly/id1606911248 [https://apps.apple.com/us/app/invoice-maker-invoice-fly/id1606911248?utm_source=chatgpt.com] Download Summary AI: https://apps.apple.com/us/app/summary-ai-note-taker/id6670175056 [https://apps.apple.com/us/app/summary-ai-note-taker/id6670175056?utm_source=chatgpt.com]

WWDC Recap from Apple Park: Everything Goes Siri AI

Sit down with me to talk about my experience attending WWDC this June. From the Keynote atmosphere and Apple Park moments to the biggest announcements, behind-the-scenes impressions, and what stood out the most after seeing it all in person. A relaxed conversation about Apple, creators, and what this WWDC could mean for the future of the ecosystem.

I Asked Apple If They Were Late to AI

I interviewed Bob Borchers, Apple’s VP of Worldwide Product Marketing, to talk about the future of Siri, Apple Intelligence, and how AI is changing the Apple ecosystem. In this conversation, we discuss what Apple is building, why Siri matters more than ever, and what the next chapter of personal intelligence could look like across iPhone, iPad, Mac, Apple Watch, and beyond.

Apple Invited Her to Reimagine AirPods Max 2

Isabella Lalonde's Instagram: https://www.instagram.com/isabellalalonde The World of Beepy Bella: https://beepybella.world Apple invited a rising artist to completely reimagine the AirPods Max 2—and the result is unlike anything you’ve seen before. In this episode, we explore her creative process, the story behind the hand-painted designs, and what happens when art meets Apple’s most iconic headphones.

I Was Inside Apple’s 50th Celebration. Here’s What It Was Like.

Let me bring you with me inside all of Apple’s 50th Anniversary celebrations all over the world.  Brad Canning: https://www.instagram.com/bradcanning/ [https://www.instagram.com/bradcanning/] Jimena Jota: https://www.instagram.com/soyjimenaconjota/ [https://www.instagram.com/soyjimenaconjota/] Apple Dsign: https://www.instagram.com/appledsign/ [https://www.instagram.com/appledsign/]