Thinking Differently in Midlife — with Jonathan Salisbury, Co-Founder of Thinkfully
Episode Overview
In this conversation, Chris Gates sits down with longtime friend and collaborator Jonathan Salisbury, co-founder of Thinkfully. Jonathan’s work is not about what to think, but how to think — using four powerful strategies that unlock creativity, problem‑solving, and resilience.
Together, we explore both Thinkfully's work, as well as Jonathan's own journey to Midlife, including:
* The four thinking styles — Expert, Link, Depth, and Click — and how they shape our decisions.
* How they help us be more human in the age of AI.
* The Midlife Perch — a vantage point to pause, recalibrate, and see life’s threads more clearly.
* Navigating corporate and entrepreneurial life, including work with Sainsburys & GlaxoSmithKline as well as his own ventures.
* Discovering how faith, friendships, and thinking practices have sustained him.
* The role of wilderness times in confronting limitation and discovering renewal, including during family illness.
His reflections remind us that nothing is wasted — every experience can be formative if we lean into it with openness.
About Thinkfully
Thinkfully equips leaders and organisations to:
* Recognise and expand their thinking styles.
* Break free from over‑reliance on expertise.
* Unlock creativity and resilience in times of change.
* Embed new ways of thinking into culture and strategy.
Jonathan has worked with organisations from the NHS to Fortune 500 companies, helping teams think more effectively and collaboratively.
Connect & Collaborate
Jonathan is passionate about partnering with leaders, founders, and communities who want to think differently and lead more regeneratively.
=> If you’d like to explore potential collaborations with Jonathan or learn more about Thinkfully, you can reach out directly:
* LinkedIn: https://www.linkedin.com/in/jonathan-salisbury-3021581/ [https://www.linkedin.com/in/jonathan-salisbury-3021581/]
* Thinkfully Website: https://www.thinkfully.co/ [https://www.thinkfully.co/] - for the sense-makers
* 100% Cotton (Jonathan's Research House): https://www.onehundredpercentcotton.com/ [https://www.onehundredpercentcotton.com/]
Key Quote
“Attention is the ignition key for the mind. Where we choose to put our thoughts, everything else flows from that.” — Jonathan Salisbury