#307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)

#307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)

Learn the Coaching Skill That Saved My Life: Watch HERE [https://charlottemsmith.com/coach] We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales launch, and build your email list with a simple lead-magnet QR code — and underneath each one, Charlotte teaches the mindset skill that actually makes it happen. In this episode: * Why being behind at the halfway mark isn't a verdict — and how to use July to reset on purpose * The "rule of one": how to choose the single product that will make you the most money this season (and why seven products is really 50+ jobs run by one exhausted farmer) * How to plan one focused five-day sales launch — the single biggest needle-mover Charlotte teaches * Why your email-list window is wide open right now, and the simple QR-code + lead-magnet setup that turns summer foot traffic into customers for life * The mindset coaching skills underneath each move: choosing and staying focused, feeling discomfort without distracting yourself, and asking without apologizing You'll also hear: how Sarah sold over $100,000 of beef in five days after years of selling one quarter at a time, and how flower farmer Brooke went from struggling to sell 20 shares a season to selling 90 in a single week. A few lines worth replaying: * "Being behind at the halfway mark is not a verdict. It's just numbers." * "Diluted focus gives you diluted results and no money, every single time." * "The doubt is not data." Resources & next steps: * 🎁 Free: get Charlotte's video on the first and most powerful coaching skill she teaches at charlottemsmith.com/coach [https://charlottemsmith.com/coach] * 🌾 Learn more about The Profitable Farmer [https://courses.3cowmarketing.com/farm-marketing-mastery] * ⭐ Follow the show and leave a review — it helps more farmers find their way to a profitable, sustainable farm Part 1 of 2 — come back next week for moves four, five, and six, plus a pricing audit.

#306: How to Get Customers to Drive to Your Rural Farm (Even With Cheaper Farms Nearby)

Cheaper farm down the road sinking your sales? It's not your prices. It's a skill gap, and it's fixable. In the final episode of our 4-part farm marketing foundation series, Charlotte breaks down exactly how to get customers to drive out of their way to a rural farm, keep them coming back season after season, and stop fearing the cheaper competition. You'll hear how one client, Valerie in Pennsylvania, 10x'd her farm stand sales in six months, with five other farm stands, six weekly farmers markets, and cheaper butcher shops all surrounding her, and a farm building you can't even see from the road. Inside this episode: * Why relationship (not price) is what makes someone drive past five cheaper farms to get to yours * The real reason customers don't come back after the first sale * How to build your email list at community events, pop-ups, and partnerships * Off-season email strategy that keeps customers loyal year after year * How far in advance to market wedding flowers, CSAs, and seasonal products * The 5-day launch framework that has farmers selling out in one week This is the long-game foundation that has farmers in the Profitable Farmer program selling out, charging their worth, and serving customers for an average of five years. If you're a farmer wondering why people aren't finding you, or why they're not coming back, this is the episode that ties the whole marketing foundation together.

#305: Why Your Farm Sells Out But Still Doesn't Pay You

FREE Event: Farm Marketing Week - June 2026 Sign Up HERE [https://charlottemsmith.com/masterclass] You loaded the truck before sunrise. You stood on your feet for eight hours smiling at every customer. You sold almost everything you brought. Then you sat down in the cab, did the math, and somehow it still didn't add up. If that's where you are right now, this episode is for you. In this episode, Charlotte breaks down why so many farmers are selling out but still not paying themselves - and it's not what you've been told. It's not your prices. It's not your photos. It's not the platform you're on. It's branding. And not the kind with logos and fonts. What you'll learn: * The real reason hard-working farmers still can't pay themselves * Why describing your farm and your practices is killing your sales * The shift that makes price stop being an argument * How to attract loyal customers who stay season after season * What changes (and what doesn't) once you figure out your brand Join Farm Marketing Week — FREE Starting Friday, June 12th, Charlotte is hosting a full week of free live trainings for farmers ready to finally pay themselves. Live website reviews, the Power of One exercise, Q&A with current students, and live coaching on the last day. Sign up free 👉 https://charlottemsmith.com/masterclasscharlottemsmith.com/masterclass [https://charlottemsmith.com/masterclass] Can't make 10am Pacific? Days 1 and 2 are recorded. Days 3–5 are live only. About Charlotte Smith Charlotte works with about 300 farmers a year across all 50 states and 15 countries — flower growers, meat producers, dairies, cheese makers, vegetable farms, CSAs, agritourism operators, and more. She teaches farm marketing and, inside The Profitable Farmer, her team does the marketing for you. 🌐 charlottemsmith.com 🎓 charlottemsmith.com/masterclass [http://charlottemsmith.com/masterclass] If this episode hit home, share it with another farmer who needs to hear it. And follow the show so you don't miss what's next.

#304: Why Your Farm Isn't Profitable (Even When You're Selling Out)

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE [https://charlottemsmith.com/masterclass] Click HERE and Let's Meet! [https://charlottemsmith.com/strategy] Chat with us to see if The Profitable Farmer can break you out of marketing misery. You sell out every market. Customers rave. So why can't you pay yourself? If you've built something real on your farm and the math still isn't adding up, this episode is for you. Farm marketing coach Charlotte Smith breaks down the single shift that separates farms that sell out and stay broke from farms that sell out and finally turn a profit. Spoiler: it's not your prices. It's not your photos. It's not "pasture-raised" or "organic" or your logo. It's branding — and not the kind you think. In this episode: * The real reason hardworking farms can't pay the farmer * Why labels and farm practices don't sell (and what does) * What branding actually means (it's not visual identity) * How to stop competing on price * The "Power of One" focus shift that fast-tracks profitability 🌱 FREE TRAINING Farm Marketing Week (free live online event): charlottemsmith.com/masterclass [https://charlottemsmith.com/masterclass] 🎧 LISTEN ON YOUR FAVORITE APP Apple Podcasts, Spotify, and everywhere podcasts are streamed. 📩 STAY CONNECTED Website: charlottemsmith.com [https://charlottemsmith.com/]

#303: How Shari 7X'd Her Dahlia Tuber Sales in the Dahlia Capital of the U.S.

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE [https://charlottemsmith.com/masterclass] Click HERE and Let's Meet! [https://charlottemsmith.com/strategy] Chat with us to see if The Profitable Farmer can break you out of marketing misery. Shari Kruyswijk lost half her dahlias to a virus in 2024. She and her husband stared down 600+ tubers on their one-third acre in Lynden, Washington — the dahlia capital of the U.S., surrounded by competing farms — wondering how they were ever going to sell them. She joined my program in October. Her first launch in January 7X'd her previous year's sales. In this episode, Shari shares exactly what shifted: • Why she stopped trying to do weddings, classes, subscriptions AND tubers — and how focusing on one thing finally made her profitable • The mindset and calendaring work she didn't think she needed (and now can't stop using) • How she rewired her thinking around "too much competition" in a saturated market • The email-writing approach that turned her launch around • What it's like to run a farm with a less-stressed wife (in her husband's words) Shari is proof that you don't need the perfect location, the perfect website, or an empty market to build a profitable flower farm. You need the right skills and the willingness to learn them. 🌸 Want to learn the marketing approach Shari used? Sign up for my free masterclass: charlottemsmith.com/masterclass [https://charlottemsmith.com/masterclass]