The Gold Coast Podcast
What started as a conversation about electrolytes turned into one of the most unexpected episodes we've recorded. Jordan Sharaf and CJ Larson, co-founders of Ion Hydration, break down why they believe most hydration products are filled with unnecessary ingredients, how they spent two years creating their own formula from scratch, and why they refused to take shortcuts. But this episode doesn't stay there. The conversation shifts into entrepreneurship, discipline, alcohol, fitness, masculinity, childhood, faith, and the experiences that shape who we become. It's an honest discussion about building a business with purpose and trying to become better men along the way. In this episode: Why most electrolyte drinks miss the mark Gatorade vs. modern hydration Building Ion Hydration from scratch The truth about ingredients and labels Fitness, recovery, and longevity Entrepreneurship and partnerships Discipline vs. motivation Alcohol and self-control Breaking generational cycles Faith, purpose, and building something that matters Whether you're interested in health, business, or personal growth, this conversation goes far beyond what you'd expect from a discussion about hydration. Guests: Jordan Sharaf & CJ Larson Co-Founders, Ion Hydration Website: getionhydration.com Instagram: @ionhydration Hosted by: Eric Winegard CEO of Rare Blue Moon Marketing Subscribe for weekly conversations with entrepreneurs, founders, CEOs, and leaders building businesses and meaningful lives! Thank you all for listening in on today's episode of The Gold Coast Podcast!
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