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The Junction Box

Podkast av Stone Junction

engelsk

Teknologi og vitenskap

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Les mer The Junction Box

Welcome to The Junction Box, the new podcast from award-winning technical PR agency, Stone Junction. Designed for professionals in public relations, marketing and the science, technology, engineering, and mathematics (STEM) industries, The Junction Box delivers expert advice, practical tips and engaging discussions to help businesses stay ahead. Each episode explores cutting-edge technologies and the challenges facing today’s industries. Featuring insights from Stone Junction’s team of experts and guest speakers, listeners will gain valuable knowledge on key trends, best practices, and actionable strategies to thrive in their field.

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8 Episoder

episode The Junction Box: The AI Evolution in PR and Marketing cover

The Junction Box: The AI Evolution in PR and Marketing

Account manager Ian Bolland is joined by Andrew Bruce-Smith, director of Escherman and Chair of the AI in PR Panel for the Chartered Institute of Public Relations (CIPR). Drawing on his extensive expertise in artificial intelligence tools, Bruce-Smith discusses the evolution of AI in PR and marketing, outlining how these technologies have transitioned from complex and specialised systems to accessible, everyday tools. He explains how the rise of user-friendly software has sparked a significant increase in adoption across the industry, transforming workflows and enabling professionals to achieve better results with greater efficiency. Bruce-Smith also offers practical insights into how businesses can effectively implement AI technologies into their communications strategies, ensuring they maximise opportunities while avoiding common pitfalls.

20. mars 2025 - 41 min
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