The Lubin Link

Building a Global Mindset with Maria Selva ‘18

In this episode of Lubin Link, we sat down with Maria Selva ’18, Senior Marketing Operations Manager at Upfluence and former Global Marketing Operations Manager at HBO Max. Maria shared her journey from growing up in Mexico to pursuing her dreams in New York City, where her education at Pace University helped shape her path into global marketing and digital strategy. Drawing from her experience managing international campaigns for Game of Thrones and The Last of Us, Maria discussed the importance of cultural understanding, collaboration, and authenticity in connecting with audiences worldwide. She also opened up about navigating imposter syndrome as an international professional and offered empowering advice for students and early-career marketers looking to find their voice in a global industry.

Building Careers Across Law & the Arts with Addison O’Donnell ’14

Partner, professor, and playwright—Addison O’Donnell ’14 has built a career that blends law and creativity. In this episode, he walks us through his journey from Arts and Entertainment Management at Lubin to becoming a partner in just a few years. We dive into the value of mentorship, problem-solving, and hard work. He also shares how he continues to pursue his love of writing musicals alongside his legal career. Connect with Addison: Instagram: ⁠@addisonodonnell [https://www.instagram.com/jonnahagglund?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] LinkedIn: Addison O'Donnell [https://www.linkedin.com/in/addisonodonnell/] Connect with the Lubin School of Business: Instagram: ⁠⁠@lubinschoolofbusiness⁠⁠ [https://www.instagram.com/lubinschoolofbusiness/] LinkedIn: ⁠⁠PaceUniversity — Lubin School of Business⁠ [https://www.linkedin.com/school/pace-university-lubin-school-of-business/]⁠ Facebook: ⁠⁠Lubin School of Business⁠⁠ [https://www.facebook.com/lubinschool] X (formerly Twitter): ⁠⁠@LubinBSchool⁠⁠ [https://x.com/LubinBSchool] TikTok: ⁠⁠@lubinschoolofbusiness [https://www.tiktok.com/@lubinschoolofbusiness]

Inside Arts & Entertainment with Jonna Hagglund

Thinking about a career in the entertainment industry—or just trying to survive college? This episode of The Lubin Link is packed with advice for aspiring performers and future entertainment pros. Jonna Hagglund ’19 shares her journey from a musical theatre student to Talent Success Manager at Spotlight in London, where she now supports performers across the UK. A graduate of Pace University’s Arts and Entertainment Management program, Jonna interned in different areas of the entertainment industry during college, experiences that helped her pivot from performing to working behind the scenes in the entertainment business. We talk about: 🎤 Career paths in performing arts and entertainment 📍 How to break into the industry (with or without performing) 🎓 Internship insights and networking advice 🌍 Jonna’s experience earning a master's in musical theatre abroad Whether you’re an arts major, a performer, or a student figuring things out—this episode is for you Connect with Jonna: Instagram: @jonnahagglund [https://www.instagram.com/jonnahagglund?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] Connect with the Lubin School of Business: Instagram: ⁠@lubinschoolofbusiness⁠ [https://www.instagram.com/lubinschoolofbusiness/] LinkedIn: ⁠PaceUniversity — Lubin School of Business [https://www.linkedin.com/school/pace-university-lubin-school-of-business/]⁠ Facebook: ⁠Lubin School of Business⁠ [https://www.facebook.com/lubinschool] X (formerly Twitter): ⁠@LubinBSchool⁠ [https://x.com/LubinBSchool] TikTok: ⁠@lubinschoolofbusiness [https://www.tiktok.com/@lubinschoolofbusiness]

Marketing with Meaning with Andrew Neiderman

Andrew Neiderman ’09 joined us for this episode of The Lubin Link podcast to discuss his evolution from a Pace student with big ideas to a successful entrepreneur in marketing and media production. After earning his degree from Lubin in 2009, Andrew launched Fill in the Brand, a marketing agency dedicated to crafting powerful and memorable brand identities. Alongside this agency, he also runs Beyond Werds, a video production team focused on creating engaging micro documentaries. While at Pace, Andrew was an active member of the ad team and had already begun laying the groundwork for his company, which started with website development before expanding into the flourishing business it is today. In this episode, Andrew shares his experiences building his brand, his perspective on effective storytelling, and what it takes to establish a thriving creative business. Connect with Andrew: LinkedIn: ⁠Andrew Neiderman [https://www.linkedin.com/in/andrew-neiderman-24a82a32/] Connect with the Lubin School of Business: Instagram: ⁠⁠@lubinschoolofbusiness⁠⁠ [https://www.instagram.com/lubinschoolofbusiness/] LinkedIn: ⁠⁠PaceUniversity — Lubin School of Business⁠ [https://www.linkedin.com/school/pace-university-lubin-school-of-business/]⁠ Facebook: ⁠⁠Lubin School of Business⁠⁠ [https://www.facebook.com/lubinschool] X (formerly Twitter): ⁠⁠@LubinBSchool⁠⁠ [https://x.com/LubinBSchool] TikTok: ⁠⁠@lubinschoolofbusiness [https://www.tiktok.com/@lubinschoolofbusiness]

Sales, Strategy, and Staying Ahead with Gabriella Ferrara

Gabriella Ferrara ’16 joined us to share her journey fromfinance to sales leadership. After graduating summa cum laude from Lubin with a degree in Finance, Gabriella launched her career at PwC before transitioning to her current role as Vice President of Sales at Scorpion. During her time at Pace, she was deeply involved on campus,serving as President of Beta Gamma Sigma, leading the Student Government Association as President of the Lubin School of Business, and actively participating in various student organizations. In this episode, we discuss her experiences at Pace, how shenavigated career transitions, and her approach to building meaningful professional connections. Connect with Gabriella: LinkedIn: Gabriella Ferrara [https://www.linkedin.com/in/gabriellaferrara/] Instagram: @gabferrara [https://www.instagram.com/gabferrara?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] Connect with the Lubin School of Business: Instagram: ⁠@lubinschoolofbusiness⁠ [https://www.instagram.com/lubinschoolofbusiness/] LinkedIn: ⁠PaceUniversity — Lubin School of Business [https://www.linkedin.com/school/pace-university-lubin-school-of-business/]⁠ Facebook: ⁠Lubin School of Business⁠ [https://www.facebook.com/lubinschool] X (formerly Twitter): ⁠@LubinBSchool⁠ [https://x.com/LubinBSchool] TikTok: ⁠@lubinschoolofbusiness [https://www.tiktok.com/@lubinschoolofbusiness]