How High Performers End Up Undercharging, And What Your Brain Needs To Change It

How High Performers End Up Undercharging, And What Your Brain Needs To Change It

I turned down $25,000 that was literally being handed to me. A woman walked across the room at my own event, cheque book open, and asked who to make it out to. And I sent her to the back of the room to do the $5,000 programme instead. And twelve years before that, I offered 90 days of coaching to a room full of women and charged $25. Two completely different price points. The same thing was happening both times. It wasn't imposter syndrome. It wasn't a lack of confidence in my work. It was a hidden money identity my brain had built from past experiences with money, and it was quietly running my pricing decisions without me knowing. In this episode I share both stories, explain exactly what a hidden money identity is and how your brain builds one, and show you what it actually costs you over time when you don't deal with it. What I cover: Why undercharging has nothing to do with imposter syndrome, and what's actually driving it How your brain builds a money identity from your past experiences and uses it to predict your pricing, your earnings, and how hard you'll work for money The real cost of undercharging when you add it up across years, not just per sale Why I sent a woman with a cheque book away from $25,000 and what that moment taught me How I recalibrated from hustler money identity to charging for value, and what changed in my business once I did The six hidden money identities and which one might be running your numbers right now Take the Hidden Wealth Identity Quiz → tashachen.com/quiz

What If Your Brain Has You Stuck In A Financial Identity You’ve Outgrown?

Right now, your brain has already decided how much money you're going to make this year. It's decided how easy or how hard it's going to be. How much you'll keep. How far you'll go. And here's what most women don't know: the programme it's running isn't based on who you are today. It's based on who you used to be. Past experiences. Old money stories. Things that happened to you that you may never have connected to money at all. I call these the hidden money identities. There are six of them. Five are built from past versions of you that your brain never let go of. And one is where we actually want to go. In this episode I walk through all six, share the story of a client with a multimillion pound business who couldn't afford milk for her kids, and show you exactly why your brain is the reason your income isn't matching your potential. What we cover: Why your brain is using an outdated programme to predict your financial future, and what that's costing you right now The six hidden money identities, what each one looks like, and how to recognise which one your brain is running Why high-performing women with all the receipts still can't seem to break through to the next level My own Chapter 11 bankruptcy story and what it taught me about the identity I was carrying How to find out which identity your brain is operating from, and what to do about it Take the Hidden Wealth Identity Quiz → tashachen.com/quiz

The Visualization Practice That Builds Passive Income - Do This With Me

Most women trying to build passive income are doing it the hard way. Not because they're not working hard enough. Because there's one thing they're skipping. And that one thing is what their brain actually needs to make it happen faster, with more ease, and in a way that lasts. In this episode, Tasha teaches the visualization practice she's used for 15 years. She teaches it live. You do it with her. This isn't theory. This is a practice. Come ready to use it. What Tasha covers in this episode: Why the energy behind how you ask for something matters more than the asking itself — and what visualization does that prayer and affirmations can't The scene Tasha comes back to again and again to programme her brain for large, consistent passive income How to use AI to create an image of yourself that makes your brain believe what you're building before it's happened The gratitude visualization that puts you inside the feeling of already having it Why doing this once isn't enough,  and exactly how often your brain needs to be fed the vision

Why Rich Women Still Feel Broke

You've been chasing a number your whole life. And somewhere in the back of your mind, you've been telling yourself: when I get there, I'll finally feel free. But what if getting there is the problem? If you've ever arrived somewhere you worked hard to get to and still felt empty,  this episode is for you.

Why your brain needs permission to feel wealthy

Why your brain needs permission to feel wealth Your brain is waiting for the roadmap or the 7-step plan. It's waiting for permission. In this episode of the Wealthy Me Podcast, Tasha Chen breaks down the real reason high-performing women stay stuck at the same income level, and it has nothing to do with knowing how.  Through the lens of neuroscience, she explains how unhealed money traumas quietly hijack your brain's GPS, keeping you safe, same, and stuck in a loop that no strategy can solve. You'll discover what's really happening in your brain when you stand in front of something you want and talk yourself out of it.  You'll understand cognitive dissonance, cognitive mapping, and prediction error in a way that finally makes sense of why your desires and your results keep colliding. And you'll walk away knowing exactly what your brain needs to stop rerouting you away from wealth. If you've been chasing the how, this is the episode that changes everything. Topics covered: money trauma, wealth identity, nervous system safety, cognitive dissonance, brain permission, financial expansion, wealth mindset for high earners Subscribe for weekly conversations on deserving wealth with ease. 0:00 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1] Why your brain doesn't need the how 1:46 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=106s] The Saks Fifth Avenue story: when you wouldn't, not couldn't 4:32 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=272s] What money traumas actually are 9:48 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=588s] The neuroscience: how your brain tags money as unsafe 11:36 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=696s] Cognitive dissonance and why the how feels logical 13:44 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=824s] Cognitive mapping: your brain's GPS and why it reroutes 16:06 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=966s] The solution: prediction error and brain permission 17:42 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=1062s] Real client examples of permission in action 20:06 [https://www.youtube.com/watch?v=xQt1wpF_xaE&list=PLTS8NzNpGlz2vLBGo-r4cGdtpzqGOENEC&index=1&t=1206s] Three practices to give your brain permission