No Rulebook, No Problem | How Young Entrepreneurs Can Innovate in Uncharted Territory

No Rulebook, No Problem | How Young Entrepreneurs Can Innovate in Uncharted Territory

Welcome to Episode 64 with Toby Lyles joined by Cassidy Nation, owner of Sippin’ Sassy. Cassidy shares her inspiring story of building Sippin’ Sassy, a mobile bartending business operated out of a custom-designed horse trailer. What started as a cute idea in late 2020 became a test of entrepreneurial resilience as she faced engineering challenges, regulatory uncertainty, insurance barriers, and the unexpected journey of building a business while pregnant. This episode highlights the importance of persistence, finding the right people to support your vision, and innovating in spaces where no regulations exist yet. Episode 064 Release Date: June 30, 2026 Host: Maverick Lyles/ Toby Lyles Guest: Cassidy Nation / Sippin’ Sassy LLC Get in touch with Sippin’ Sassy Website: https://sippinsassyllc.mypixieset.com Facebook: https://www.facebook.com/profile.php?id=100091679985953 Instagram: https://www.instagram.com/sippinsassyllc Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

From Doula to CEO | How to Build Something That Doesn't Exist Yet

Welcome to Episode 63 with Toby Lyles joined by Sarah Morey, founder and owner of Earthside Birth and Wellness Center. Sarah shares her journey from having a positive birth experience to starting Earthside Birth and Wellness Center, one of the first birth centers in Wyoming. This episode explores how a single empowering moment—recovery from breastfeeding struggles—sparked a decade-long mission to transform maternal healthcare and build a sustainable business model. Episode 063 Release Date: June 23, 2026 Host: Maverick Lyles/ Toby Lyles Guest: Sarah Morey / Earthside Birth and Wellness Center Get in touch with Earthside Birth and Wellness Center Website: https://www.earthsidebirthwy.com Facebook: https://www.facebook.com/EarthsideBirthWY Instagram: https://www.instagram.com/earthsidebirthcenter Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Building a Business People Won't Let Die | Lessons From a Boxing Studio

Welcome to Episode 62 with Toby Lyles joined by Dionne Roccaforte, LaShaye and Nicolas Hernandez, owners of Beautifully Savage. Beautifully Savage is a boxing studio built by Dionne, LaShaye and Nicolas that exemplifies how community becomes the foundation of business resilience. A business without its building can fail. A community without walls cannot. When you build something people genuinely believe in and feel part of, they’ll fight to keep it alive—and bring others with them. Tune in to hear their story of challenges and literal closed doors to the realization that with community it’s really hard to fail. Episode 062 Release Date: June 16, 2026 Host: Toby Lyles Guest: Dionne Roccaforte, LaShaye Hernandez, Nicolas Hernandez/ Beautifully Savage Get in touch with Beautifully Savage Website: https://beautifully-savage-cheyenne.gymdesk.com Facebook: https://www.facebook.com/profile.php?id=100085700350076 Instagram: https://www.instagram.com/beautifully_savage_cheyenne Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Profit Isn't the Point | Why This Business Refuses to Advertise and Still Grows

Welcome to Episode 61 with Toby Lyles joined by Tammy Shourds, owner of Compass Rose. Tammy Shourds shares her journey from retired military life to building a successful embroidery and custom apparel business that operates with a nonprofit heart. Operating in just 197 square feet initially, Compass Rose has grown into a 1,500 square-foot operation that prioritizes serving veterans and creating meaningful connections through personalized products. Episode 061 Release Date: June 9, 2026 Host: Toby Lyles Guest: Tammy Shourds/ Compass Rose Get in touch with Compass Rose Website: https://www.frontiermall.com/store/compass_rose_custom_embroidery_and_engraving?location=u008 Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Artists, Engineers & Hustle | Unexpected Paths to Profit

Welcome to Episode 60 with Toby Lyles joined by Tate Schrock and Genee Vidakovich of Edge Flyte. This episode is full of motivational storytelling — celebrating local entrepreneurs, pivots, community impact, persistence, and creativity. Season 5 guests Edge Flyte (Tate and Genee) — evolution from weather balloons to CubeSats, scaling to 20+ countries, education-focused STEM kits for schools, a big 100-unit CubeSat order for Thailand, frequent product pivots driven by market need and funding. (Episode 60) Cleyton Bauer — persistence and willingness to pivot coming from a medical background; entrepreneurship as a family legacy. (Episode 49) Mel Turner — risk-taking, shutting down a venture, learning from failure, and planning the next iteration. (Episode 50) Josh Buettner (artist) — turning trauma into art, building a creative community, proving alternative entrepreneurial paths. (Episode 51) Lori and Gil Chavez (Creator, Created, Create) — building confidence through business; mentorship role for younger women entrepreneurs. (Episode 52) Cecilia Villar-Balderas (Alpacaglobo) – how fun and business can go together. (Episode 53) Troy & Michaela Strand (Ranch Eats) — partnership, grit, rapid growth through hard work and mutual support. (Episode 54) Hannah Michaud / PixelPay — reviving “graveyard” ideas; the value of resurrecting overlooked tech. (Episode 55) Sabine McClintock — art + children outreach; community-minded projects. (Episode 56) Katerra and Uriah (Atlas Physical) — integrity, follow-through, and community service. (Episode 57) John Chernogeroc (Downtown Digital) – hobby, living room startup to downtown store front. (Episode 58) Denise Hawkins (artist) – health crisis caused a life pivot, photography fun to artist success. (Episode 59) Toby highlights themes of community, integrity, the cost of change (time and money), and the ember-to-fire metaphor for individual change that scales. Episode 060 Release Date: June 5, 2026 Host: Toby Lyles Guest: Tate Schrock and Genee Vidakovich / Edge Flyte Get in touch with Edge Flyte Website: https://edgeflyte.com/ Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]