Building a Business People Won't Let Die | Lessons From a Boxing Studio

Building a Business People Won't Let Die | Lessons From a Boxing Studio

Welcome to Episode 62 with Toby Lyles joined by Dionne Roccaforte, LaShaye and Nicolas Hernandez, owners of Beautifully Savage. Beautifully Savage is a boxing studio built by Dionne, LaShaye and Nicolas that exemplifies how community becomes the foundation of business resilience. A business without its building can fail. A community without walls cannot. When you build something people genuinely believe in and feel part of, they’ll fight to keep it alive—and bring others with them. Tune in to hear their story of challenges and literal closed doors to the realization that with community it’s really hard to fail. Episode 062 Release Date: June 16, 2026 Host: Toby Lyles Guest: Dionne Roccaforte, LaShaye Hernandez, Nicolas Hernandez/ Beautifully Savage Get in touch with Beautifully Savage Website: https://beautifully-savage-cheyenne.gymdesk.com Facebook: https://www.facebook.com/profile.php?id=100085700350076 Instagram: https://www.instagram.com/beautifully_savage_cheyenne Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Profit Isn't the Point | Why This Business Refuses to Advertise and Still Grows

Welcome to Episode 61 with Toby Lyles joined by Tammy Shourds, owner of Compass Rose. Tammy Shourds shares her journey from retired military life to building a successful embroidery and custom apparel business that operates with a nonprofit heart. Operating in just 197 square feet initially, Compass Rose has grown into a 1,500 square-foot operation that prioritizes serving veterans and creating meaningful connections through personalized products. Episode 061 Release Date: June 9, 2026 Host: Toby Lyles Guest: Tammy Shourds/ Compass Rose Get in touch with Compass Rose Website: https://www.frontiermall.com/store/compass_rose_custom_embroidery_and_engraving?location=u008 Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Artists, Engineers & Hustle | Unexpected Paths to Profit

Welcome to Episode 60 with Toby Lyles joined by Tate Schrock and Genee Vidakovich of Edge Flyte. This episode is full of motivational storytelling — celebrating local entrepreneurs, pivots, community impact, persistence, and creativity. Season 5 guests Edge Flyte (Tate and Genee) — evolution from weather balloons to CubeSats, scaling to 20+ countries, education-focused STEM kits for schools, a big 100-unit CubeSat order for Thailand, frequent product pivots driven by market need and funding. (Episode 60) Cleyton Bauer — persistence and willingness to pivot coming from a medical background; entrepreneurship as a family legacy. (Episode 49) Mel Turner — risk-taking, shutting down a venture, learning from failure, and planning the next iteration. (Episode 50) Josh Buettner (artist) — turning trauma into art, building a creative community, proving alternative entrepreneurial paths. (Episode 51) Lori and Gil Chavez (Creator, Created, Create) — building confidence through business; mentorship role for younger women entrepreneurs. (Episode 52) Cecilia Villar-Balderas (Alpacaglobo) – how fun and business can go together. (Episode 53) Troy & Michaela Strand (Ranch Eats) — partnership, grit, rapid growth through hard work and mutual support. (Episode 54) Hannah Michaud / PixelPay — reviving “graveyard” ideas; the value of resurrecting overlooked tech. (Episode 55) Sabine McClintock — art + children outreach; community-minded projects. (Episode 56) Katerra and Uriah (Atlas Physical) — integrity, follow-through, and community service. (Episode 57) John Chernogeroc (Downtown Digital) – hobby, living room startup to downtown store front. (Episode 58) Denise Hawkins (artist) – health crisis caused a life pivot, photography fun to artist success. (Episode 59) Toby highlights themes of community, integrity, the cost of change (time and money), and the ember-to-fire metaphor for individual change that scales. Episode 060 Release Date: June 5, 2026 Host: Toby Lyles Guest: Tate Schrock and Genee Vidakovich / Edge Flyte Get in touch with Edge Flyte Website: https://edgeflyte.com/ Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How to Bounce Back After Adversity | My Journey from Stroke to Artistic Success

Welcome to Episode 59 with Toby Lyles joined by Denise Hawkins. In this inspiring episode, we hear from an entrepreneur and artist who turned a life-altering stroke into a journey of resilience, creativity, and reinvention. After building a successful business from the ground up, she faced an unexpected challenge when she suffered a brain hemorrhage in 2012. What followed was a story of courage, determination, and the rediscovery of her love for photography and art. Through perseverance and the support of a local artistic community, she found herself exhibiting her work in major galleries and winning prestigious awards. In this conversation, Denise shares her path to recovery, how art became a powerful form of self-expression, and the importance of staying curious and open to new creative pursuits. Episode 059 Release Date: May 26, 2026 Host: Toby Lyles Guest: Denise Hawkins Get in touch with Denise Website: https://www.denisehawkinsphoto.com Facebook: https://www.facebook.com/hawkinswyo [https://www.facebook.com/hawkinswyo] Instagram: https://www.instagram.com/denisewyo [https://www.instagram.com/denisewyo] Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

From Government Grind to Record Store Dreams | A Journey of Persistence, Passion, and Purpose

Welcome to Episode 58 with Toby Lyles joined by John Chernogorec owner of Downtown Vinyl. In this episode, we dive into the inspiring story of John, a former Marine and Bureau of Land Management employee, who traded a structured government career for the unpredictable world of entrepreneurship. Through music, memories, and unwavering determination, John found the courage to chase his dream of owning a record store. We explore the mental and emotional hurdles of leaving stability behind, navigating countless rejections, and leaning on the support of loved ones. John shares intimate moments of joy, including the simple pleasures of his dog’s encouragement and the first time unlocking the doors to his store. This episode is a testament to perseverance, creative courage, and the small joys that fuel big dreams. Key Takeaways: * Following your dream often means embracing discomfort and uncertainty. * Small moments—like music, memories, and pets—can profoundly motivate and reset your mindset. * Support systems, like partners and mentors, are crucial in taking bold risks. * Rejection is a natural part of entrepreneurship; persistence transforms “no” into opportunity. * True purpose comes from connecting with people and pursuing something meaningful, not just financial gain. Episode 058 Release Date: May 19, 2026 Host: Toby Lyles Guest: John Chernogorec/ Downtown Vinyl Get in touch with Downtown Vinyl Website: https://www.downtownvinyl307.com Facebook: https://www.facebook.com/DowntownVinylCheyenne [https://www.facebook.com/DowntownVinylCheyenne] Instagram: https://www.instagram.com/downtown_vinyl [https://www.instagram.com/downtown_vinyl] Spotify: Youtube: https://www.youtube.com/@twentyfoursound7322/playlists https://odysee.com/@VoicesontheWind Rumble: https://rumble.com/user/TwentyFourSound Facebook: https://www.facebook.com/toby.lyles.1 Instagram: https://www.instagram.com/tobyblyles LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound Substack: https://votw.substack.com/ Website: https://twentyfoursound.com Thanks for reading! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit votw.substack.com [https://votw.substack.com?utm_medium=podcast&utm_campaign=CTA_1]