What The Risk!

110 - Gary Cokins - Financial Transparency

Episode 110 features Gary Cokins, an expert in enterprise and corporate performance management.  Gary emphasizes the importance of embracing accounting and finance practices that move beyond traditional methods to focus on financial transparency, risk management, and the strategic implementation of activity-based costing.  The conversation explores misconceptions in accounting methods, differentiating tax accounting, external financial reporting, and internal management accounting.  Gary advocates using the latter with emphasis on logical cause-and-effect relationships.  The key method discussed is activity-based costing, breaking down overhead into cost pools with cause-and-effect relationships, illustrated through examples like a restaurant bill-splitting analogy. Real-life examples showcase the strategic and operational benefits of progressive accounting methods. The discussion also highlights the importance of measuring customer profitability, challenging the belief that the largest customer in sales is the most profitable.  Overall, the episode emphasizes the value of activity-based costing in achieving accurate and insightful financial information for better decision-making. ----------------- This podcast is about you and your education about risk management. When everyone's eyes are focused on the next sale, high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments. So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories." Become a Blind Spot Insider [https://what-the-risk.captivate.fm/riskblindspots] for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions. Website [https://www.riskblindspots.com/] LinkedIn [https://www.linkedin.com/company/riskblindspots] YouTube [https://www.youtube.com/@riskblindspots]

109 - Jodi McPherson - Freelance Management

Listen now to Episode 109 – Freelance Management– Jodi McPherson founder of Work Simplr shares experiences as a seasoned professional in talent management and Edtech. This episode explores freelance management's intricacies, emphasizing clarity, task-oriented approaches, and aligning talent with project needs.  Jodi's insights offer actionable advice for businesses navigating the evolving landscape of freelancers and interns efficiently. With a commitment to paying it forward, Jodi guides individuals, especially college students, through career challenges. --------- What the R*SK! is an interview-based podcast series hosted by Larry Gordon, CAMS that provides an opportunity to increase your risk awareness and be able to think more holistically about business risks. Become a Blind Spot Insider [https://what-the-risk.captivate.fm/riskblindspots] for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions. Website [https://www.riskblindspots.com/] LinkedIn [https://www.linkedin.com/company/riskblindspots] YouTube [https://www.youtube.com/@riskblindspots]

108 - Scott Harkey - Advertising & Marketing

During this episode, advertising and marketing expert Scott Harkey of The Harkey Group shares experiences as a leader of consumer-centric agencies determined to improve a brand's customer experience. Scott engages in a thought-provoking discussion on various marketing and advertising topics. The key takeaways include the importance of building strong, long-term client-agency relationships, focusing on experiential marketing for customer retention, and being mindful of allocating resources to retain valuable customers. To explore these ideas in depth and get a better understanding of the nuanced marketing strategies, it is highly recommended to listen to the full podcast.   This episode is a valuable resource for anyone interested in marketing and business growth. Don't miss out on the valuable insights shared in this conversation - tune in to the podcast for the full scoop! ---------------- This podcast is about you and your education about risk management. When everyone's eyes are focused on the next sale, the high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments. So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories." Become a Blind Spot Insider [https://what-the-risk.captivate.fm/riskblindspots] for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions. Website [https://www.riskblindspots.com/] LinkedIn [https://www.linkedin.com/company/riskblindspots] YouTube [https://www.youtube.com/@riskblindspots]

107 - Intellectual Property - Rachael Rodman & Matthew Schonauer

During this episode, legal experts Rachael L. Rodman and Matthew J. Schonauer of the Ulmer & Berne law firm delve into the world of intellectual property (IP) law and discover how businesses can protect their valuable assets. Rachael and Matthew share their expertise on various aspects of IP law in a relatable and accessible manner.  They explore the intricacies of trademarks, patents, trade secrets, and more.  You'll gain a deeper understanding of the fundamental principles that underpin IP protection, making it a must-listen for anyone interested in safeguarding their creative and innovative endeavors. They emphasize the importance of proactive measures to safeguard your intellectual property, all while sharing intriguing real-world anecdotes and cautionary tales.  Additionally, they discuss a recent Supreme Court case that altered long-standing IP precedent, offering critical lessons on international IP protection and risk mitigation. Don't miss the chance to gain valuable insights and stay ahead in the realm of intellectual property. --- When everyone's eyes are focused on the next sale, the high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments. So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories." Become a Blind Spot Insider [https://what-the-risk.captivate.fm/riskblindspots] for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions. Website [https://www.riskblindspots.com/] LinkedIn [https://www.linkedin.com/company/riskblindspots] YouTube [https://www.youtube.com/@riskblindspots]

106 - Dawn Cunningham - Consumer Insights

Episode 106 with Dawn Cunningham, Chief Insights Officer & Customer Experience subject matter expert, delves into the significance of consumer insights as a powerful tool for understanding customer behavior and driving business success.  Dawn explains how consumer insights go far beyond marketing, extending into product development, innovation, and risk management.  She emphasizes the need to identify and address potential risk blind spots in business strategies.  Dawn sheds light on the dynamic nature of consumer preferences, stressing the importance of staying attuned to evolving trends, which can ultimately shape the destiny of businesses. Additionally, Dawn provides valuable insights into the integration of technology, data analytics, and artificial intelligence in the realm of consumer insights, highlighting their role in extracting actionable intelligence from vast amounts of data.  She encourages businesses to embrace change and adapt to the ever-shifting landscape of consumer behavior, fostering resilience and success in a competitive marketplace.   This insightful conversation offers a roadmap for businesses to navigate the complexities of consumer insights and leverage them as a strategic advantage for growth and risk mitigation. Dawn works with and can be reached through SIVO Insights [https://sivoinsights.com/]. (www.sivoinsights.com) ---- This podcast is about you and your education about risk management. When everyone's eyes are focused on the next sale, high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments. So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories." Become a Blind Spot Insider [https://what-the-risk.captivate.fm/riskblindspots] for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions. Website [https://www.riskblindspots.com/] LinkedIn [https://www.linkedin.com/company/riskblindspots] YouTube [https://www.youtube.com/@riskblindspots]