Behind the Numbers: an EMARKETER Podcast

On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com [http://EMARKETER.com]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/]   For sponsorship opportunities, contact us: advertising@emarketer.com [advertising@emarketer.com]   For more information, visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/]   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-spotify-s-act-2-music-king-social-audio-powerhouse-behind-numbers   © 2025 EMARKETER   DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/

In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.   To learn more about our research and get access to PRO+, go to EMARKETER.com [http://EMARKETER.com] Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season [https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season]   © 2025 EMARKETER   DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/

On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public will widen, and why some of GenAI’s negativity might not apply to ads. Join Senior Director of Podcasts and host, Marcus Johnson and Senior Analyst, Max Willens. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com [http://emarketer.com/]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-public-opinion-on-ai-made-media-what-acceptable-what-crosses-line [https://www.emarketer.com/content/podcast-behind-numbers-public-opinion-on-ai-made-media-what-acceptable-what-crosses-line]   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/

On today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of sports, and what will happen to sports rights in the future. Join Senior Director of Podcasts and host, Marcus Johnson and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com [http://EMARKETER.com]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/]   For sponsorship opportunities, contact us: advertising@emarketer.com [advertising@emarketer.com]   For more information, visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/]   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-new-espn-app-will-change-tv-forever-behind-numbers [https://www.emarketer.com/content/podcast-how-new-espn-app-will-change-tv-forever-behind-numbers]   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/

On today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent struggles, and what should be top of the new CEO’s to-do list. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Blake Droesch and Arielle Feger.   To learn more about our research and get access to PRO+, go to EMARKETER.com [http://EMARKETER.com]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/]   For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com]   For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/]   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-target-bet-right-on-its-new-ceo-to-do-list-that-could-make-break-brand   © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/