Bringing Up Business

Your Marketing Efforts Are Useless Without THIS

Exploring the critical role of branding, effective marketing strategies, and developing a sustainably-run business for entrepreneurs balancing work and family with Helen Young, founder of EnZed Design. Helen shares her 30+ years of experience, practical tips, and inspiring stories to help small business owners grow with clarity and confidence. -------------------- TAKEAWAYS * Helen Young’s journey from corporate roles to founding her own branding agency * Why a strong brand is essential for new and existing businesses * The importance of brand consistency across all assets * How storytelling and empathy deepen market understanding * Practical questions to better understand your customer and market * The concept of brand guidelines as a foundation for marketing and hiring * The risks of relying solely on AI tools without brand expertise * Strategies for diversifying media and avoiding one-channel dependency * Lessons from business setbacks and the importance of adaptability * How to start with professional consultations and DIY branding tips * The future of AI in branding, design, and content creation * Helen’s advice for new entrepreneurs and harnessing longevity in business -------------------- ABOUT HELEN C. YOUNG For Helen Young of EnZed Design, the sweet spot of design is that point where curiosity, creativity, and true collaboration meet. It’s the artistic adventure that begins with “What if we…?” then follows a consciously guided course through optimal outcomes, legitimate concerns, and competitive considerations. It’s the path this university-trained graphic designer has been following since leaving the confines of big agencies in Chicago and Denver, and her portfolio is colorful evidence that it works. There’s the logo-diamond wallpaper design for the Denny’s wedding chapel in Las Vegas and the room-wrapping surface art that evolved from a client’s request to make a 1915 flywheel engine the centerpiece of their building and branding. There are heartfelt publications for Children’s Hospital Colorado and CUHealth Cancer Center. There’s the marketing curriculum designed to teach students to promote healthy school l Send us Fan Mail [https://www.buzzsprout.com/2426474/fan_mail/new] Custom Apparel & Accessories by Virtue [https://virtuescreenprinting.com/?utm_source=podcast&utm_medium=ad&utm_campaign=bringingupbusiness] Whether you're promoting your business or expanding your brand, Virtue has you covered. Easy Time Tracking & Invoicing [http://try.hrv.st/3-572601] If you rely on billable hours for your business, you can save time invoicing with Harvest. Earn 15k AMEX Membership Rewards Points [http://bringingupbusiness.com/amex] From bulk purchases to managing your cash flow needs, use AMEX Blue Business® Plus. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show [https://www.buzzsprout.com/2426474/support] -------------------- 📢 Support & Get a Business Shoutout! https://www.buzzsprout.com/2426474/support [https://www.buzzsprout.com/2426474/support] 🎙️ Learn more about this show: http://bringingupbusiness.com [http://bringingupbusiness.com] 📲 Send us a DM: https://www.instagram.com/bub.podcast [https://www.instagram.com/bub.podcast] 💬 Text us: https://www.buzzsprout.com/twilio/text_messages/2426474/open_sms [bubpodcast@yumari.digital] ☕️ Buy us a coffee: https://buymeacoffee.com/bubpodcast [https://buymeacoffee.com/bubpodcast]

You Could Do Good Work, But…

Seasoned video editor Anthony Marzilli shares the importance of relationship-building in business. He also dives into balancing a successful career with family life and the value of authenticity and curiosity within his 10-year career. Anthony and host, Kaila Sachse, explore practical insights on networking, client management, and the evolution of professionalism—all tailored for entrepreneurs and creative professionals. ABOUT ANTHONY MARZILLI After graduating from Central Michigan University in 2007, Anthony started working in post-production doing audio for commercials. During that time, he started seeing these video programs and started to teach himself with a lot of time watching YouTube tutorials and learning everything he could.  Anthony Marzilli produced videos for Comcast’s advertising branch, creating commercials for people who wanted to be on their airwaves. 3 years later, an opportunity to work for the Detroit Pistons came up, and growing up always loving sports, he took that chance. The people were amazing in the sports world, but he realized he couldn't keep up with the non-stop pace knowing he wanted more time with his 2-year-old son and a daughter on the way.  He did side work so he could make it work by editing at home. His first gig was for Ford Performance (Ford Racing), and from there, they referred his name to places like Penske and local car race track, M1 Concourse. The connections he made over the years with all the amazing people kept branching out. He now works with companies like the Detroit Lions, Detroit Pistons, Detroit Athletic Club (#1 Athletic Club in America 6 years in a row), Detroit Tigers, keynote speakers, and ad agencies. -------------------- LINKS anthonymarzilli.com [https://anthonymarzilli.com/?utm_source=podcast&utm_medium=yumaridigital&utm_campaign=bringingupbusiness] @Anthony.Marzilli [https://www.instagram.com/anthony.marzilli] Send us Fan Mail [https://www.buzzsprout.com/2426474/fan_mail/new] Custom Apparel & Accessories by Virtue [https://virtuescreenprinting.com/?utm_source=podcast&utm_medium=ad&utm_campaign=bringingupbusiness] Whether you're promoting your business or expanding your brand, Virtue has you covered. Save Time on Bookkeeping & Taxes [https://quickbooks.grsm.io/kailasachse9320] Never miss a tax deduction and make bookkeeping a breeze! Save 30% on QuickBooks for 6 months. Get $20 for podcasting w/Buzzsprout [https://www.buzzsprout.com/?referrer_id=2371570] Start your own show with Buzzsprout, the easiest software for hosting, promoting, & tracking. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show [https://www.buzzsprout.com/2426474/support] -------------------- 📢 Support & Get a Business Shoutout! https://www.buzzsprout.com/2426474/support [https://www.buzzsprout.com/2426474/support] 🎙️ Learn more about this show: http://bringingupbusiness.com [http://bringingupbusiness.com] 📲 Send us a DM: https://www.instagram.com/bub.podcast [https://www.instagram.com/bub.podcast] 💬 Text us: https://www.buzzsprout.com/twilio/text_messages/2426474/open_sms [bubpodcast@yumari.digital] ☕️ Buy us a coffee: https://buymeacoffee.com/bubpodcast [https://buymeacoffee.com/bubpodcast]

Nonprofits: How an Emmy Award-Winner is Reducing Recidivism and Increasing Section 8 Housing

Cat Greenleaf, a former NBC host and four-time Emmy Award winner, shares her journey into starting a nonprofit called the Restorative Housing Organization, aimed at reducing recidivism rates and increasing housing opportunities for Section 8 tenants. She also discusses the intersection of business and parenting, the challenges of balancing a career with family life, and the importance of understanding the complexities of substance abuse and incarceration. Cat shares what it was like to go from having a successful television career to founding a nonprofit aimed at providing housing and job training for formerly incarcerated individuals. The conversation also touches on the stigma surrounding Section 8 housing and the hiring practices within the nonprofit sector. This episode is brought to you in collaboration with Podcasthon [https://podcasthon.org/?utm_source=bringingupbusiness&utm_medium=podcast&utm_campaign=yumaridigital], the biggest charity Event in Podcasting world! There's no money involved—it’s all about raising awareness for various charitable causes. ❤️ More About Cat Greenleaf Cat created and hosted NBC’s long-running series Talk Stoop—the celebrity interview show filmed on her Brooklyn front steps. Yep, the one with the bulldog that dominated NYC TaxiTV and USA Daytime in the 20teens. Over nine years, she hosted hundreds of guests, racked up four Emmys, launched countless adventures—and had so much fun. Then she got fired. No fun. After losing her job, she thought she’d never to go back to journalism. With no other marketable skills and no idea what to do next, she entered an epic dark night of the soul.  Looking for light, her family moved to the beach in Coney Island. There, Cat got serious about her own sobriety and began bringing recovery meetings to incarcerated and formerly incarcerated women and men. That work inspired her to found the nonprofit Restorative Housing Organization [https://restorativehousing.org/?utm_source=bringingupbusiness&utm_medium=podcast&utm_campaign=yumaridigital]. RHO is dedicated to training formerly incarcerated men and women to renovate undervalued NYC waterfront properties, which are then rented to Section 8 tenants. https://restorativehousing.org/?utm_source=bringingupbusiness&utm_medium=podcast&utm_campaign=yumaridigital Send us Fan Mail [https://www.buzzsprout.com/2426474/fan_mail/new] Raising Awareness with Podcasthon [https://podcasthon.org/?utm_source=bringingupbusiness&utm_medium=podcast&utm_campaign=yumaridigital] This episode is in partnership with Podcasthon, the world’s largest charity podcast event! Protect yourself with Build Safe Escrow [https://buildsafeescrow.com/?utm_source=podcast&utm_medium=ad&utm_campaign=bringingupbusiness] From hiring contractors to getting paid, Build Safe Escrow is your source for funds protection. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show [https://www.buzzsprout.com/2426474/support] -------------------- 📢 Support & Get a Business Shoutout! https://www.buzzsprout.com/2426474/support [https://www.buzzsprout.com/2426474/support] 🎙️ Learn more about this show: http://bringingupbusiness.com [http://bringingupbusiness.com] 📲 Send us a DM: https://www.instagram.com/bub.podcast [https://www.instagram.com/bub.podcast] 💬 Text us: https://www.buzzsprout.com/twilio/text_messages/2426474/open_sms [bubpodcast@yumari.digital] ☕️ Buy us a coffee: https://buymeacoffee.com/bubpodcast [https://buymeacoffee.com/bubpodcast]

Designing Your Legacy

Joe Broders, a founding partner at Workaday Design, shares his insights on the intersection of parenting and entrepreneurship, and how he’s been able to design a legacy. Joe dives into his journey of balancing family life with running an architecture and interiors studio, the legacy of his family's business, and the importance of mentorship and networking. They discuss the challenges and joys of parenthood, the impact of a no-screen summer on family dynamics, and the lessons learned from navigating the chaos of family life while pursuing professional goals. -------------------- ABOUT JOE BRODERS Joe Broders is a founding member and Partner at Workaday Design, a full service architecture and interiors studio based in the Pacific Northwest.  At work, he manages the studio along with 3 other founding members, and at home, he is proud to call himself “dad” of 5 children ranging from ages 3 - 10. -------------------- LINKS WORKADAY [https://www.workadaydesign.com/?utm_source=bringingupbusiness&utm_medium=podcast&utm_campaign=yumaridigital] https://www.workadaydesign.com [https://www.workadaydesign.com/?utm_source=bringingupbusiness&utm_medium=podcast&utm_campaign=yumaridigital] https://www.instagram.com/workadaydesign Send us Fan Mail [https://www.buzzsprout.com/2426474/fan_mail/new] Protect yourself with Build Safe Escrow [https://buildsafeescrow.com/?utm_source=podcast&utm_medium=ad&utm_campaign=bringingupbusiness] From hiring contractors to getting paid, Build Safe Escrow is your source for funds protection. Shopify for Simpler eCommerce Websites [https://shopify.pxf.io/OYBWVN] We've loved Shopify for businesses that sell physical goods, and for good reason: it's easy to use! Earn 15k AMEX Membership Rewards Points [http://bringingupbusiness.com/amex] From bulk purchases to managing your cash flow needs, use AMEX Blue Business® Plus. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show [https://www.buzzsprout.com/2426474/support] -------------------- 📢 Support & Get a Business Shoutout! https://www.buzzsprout.com/2426474/support [https://www.buzzsprout.com/2426474/support] 🎙️ Learn more about this show: http://bringingupbusiness.com [http://bringingupbusiness.com] 📲 Send us a DM: https://www.instagram.com/bub.podcast [https://www.instagram.com/bub.podcast] 💬 Text us: https://www.buzzsprout.com/twilio/text_messages/2426474/open_sms [bubpodcast@yumari.digital] ☕️ Buy us a coffee: https://buymeacoffee.com/bubpodcast [https://buymeacoffee.com/bubpodcast]

Building Resilience Along the Entrepreneurial Journey

Samantha Masabny, Co-Founder of luxury hospitality and retail brand The Woods Maine, discusses the essential qualities of entrepreneurs, emphasizing the importance of resilience and self-reflection.  Samantha highlights that personal experiences shape one's ability to succeed in business and the necessity of confronting inner challenges to elevate one's brand or business. -------------------- ABOUT SAMANTHA MASABNY Samantha Masabny is an entrepreneur and community advocate, best known as Co-Founder of The Woods Maine. The luxury hospitality and retail brand celebrates Maine’s craftsmanship and culture. With a passion for revitalizing rural economies,Samantha has grown The Woods Maine from a boutique retreat in Norway, Maine, into a thriving brand that supports artisans and growing businesses. Under her leadership, The Woods Maine Shop has expanded from its flagship treehouse experience (crafted in collaboration with renowned builder Pete Nelson) into a retail and e-commerce destination. The shop curates high-end, Maine-inspired goods and partners with local makers to showcase the best of the region’s craftsmanship. Sam has built a trademarked brand identity from scratch, which includes adult and youth apparel, home decor, and accessories (most notably in collaboration with Chappy Wrap, Sea Bags, Nocs, and Boathouse Sports). Sam’s commitment to sustainability and small-business growth has made her a key figure in Maine’s tourism and retail sectors.  Beyond The Woods Maine, Sam works with business owners and companies to refine their brand strategy and enhance customer experience. Drawing from her experience in sales, marketing, and business development — both as a business owner and her previous career at HubSpot — she helps entrepreneurs grow while staying true to their values. Whether guiding startups or established brands, her approach focuses on creating lasting impact for businesses and the communities they serve.  Sam resides in Norway, Maine with her husband and Co-Creator of The Woods, Rob Masabny. When they are not building brands they love traveling with their 8 year old daughter, playing golf, and enjoying great food with friends and family. -------------------- LINKS The Woods Maine [https://www.thewoodsmaine.com/]  Send us Fan Mail [https://www.buzzsprout.com/2426474/fan_mail/new] Save 10% on Unique Golf Bags by Omnix [https://omnixgolfusa.com/discount/bub] Use code BUB on omnixgolfusa.com to save on the most unique golf bags and accessories. Custom Apparel & Accessories by Virtue [https://virtuescreenprinting.com/?utm_source=podcast&utm_medium=ad&utm_campaign=bringingupbusiness] Whether you're promoting your business or expanding your brand, Virtue has you covered. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show [https://www.buzzsprout.com/2426474/support] -------------------- 📢 Support & Get a Business Shoutout! https://www.buzzsprout.com/2426474/support [https://www.buzzsprout.com/2426474/support] 🎙️ Learn more about this show: http://bringingupbusiness.com [http://bringingupbusiness.com] 📲 Send us a DM: https://www.instagram.com/bub.podcast [https://www.instagram.com/bub.podcast] 💬 Text us: https://www.buzzsprout.com/twilio/text_messages/2426474/open_sms [bubpodcast@yumari.digital] ☕️ Buy us a coffee: https://buymeacoffee.com/bubpodcast [https://buymeacoffee.com/bubpodcast]