ChaiNet: The Agentic Commerce Podcast

Can Clean-Label Oral Care Beat Old-School Brands?

On this episode of ChaiNet, we sit down with Ankit Agarwal, co-founder of Fang Oral Care, backed by Mamaearth’s parent company. Ankit started with his own dental problems. Before Fang, he built and shut down MyNutraCart. That failure taught him what he needed. We talk about what “clean label” actually means in toothpaste, whether Indians care what’s inside their tube, why disrupting Colgate is hard, and where AI fits inside Fang. If you care about what goes into your food but never look at your toothpaste this one’s for you. Listen to Ankit Agarwal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

A device that can grow your hair

On this episode of ChaiNet, we sit down with Carlos Chacón-Martínez, a cell biologist who studied at the Max Planck Institute and built Niostem, a headset that aims to wake up dormant hair follicles. Carlos went from scientist to founder, then stepped down as CEO to focus on the tech. We talk about why keeping hair is so hard, how to convince people that a headset works, what broke when orders flooded in, and what he’d tell someone scared to start. If you think hair loss solutions only come in a bottle, this one’s for you. Listen to Carlos Chacón-Martínez on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Your Store Is Losing Sales Before Checkout

On this episode of ChaiNet, we sit down with Shray Arora, CEO of Helium, an AI platform that personalizes D2C storefronts in real time. Shray is a McKinsey alum and a Forbes 30 Under 30. His customers include Noise and Marks & Spencer. His argument: the leak is not in your ads. It’s your store. We talk about what it costs when every visitor sees the same homepage, the signals most people never look at, and when personalisation becomes manipulation. If you’re still spending more on traffic instead of fixing the leak, this one’s for you. Listen to Shray Arora on ChaiNet now This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

He Chose the Hard Thing. Twice.

On this episode of ChaiNet, we sit down with Ayush Aggarwal, founder of Rasayanam. First, he left a stable finance career in Canada with no plan. Then, after building a brand with over 20 lakh customers, he tore it down and rebuilt it as a science-backed nutraceutical brand. We talk about why he left Canada, what the first day in his basement looked like, why he keeps saying no to funding, and one decision he wishes he could unmake. If you’re sitting on a decision you’ve been avoiding, this one’s for you. Listen to Ayush Aggarwal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Can AI Help India Sell Better to the World?

On this episode of ChaiNet, we sit down with Shubhangi Bansal, co-founder of Ekaksh International. After nine years at Microsoft, Shubhangi pivoted into ingredients exports. Her approach: spec first, documentation upfront, and telling buyers when she can’t help. We talk about what surprised her about Indian exports, where AI fits in her business, and whether AI can ever replace human trust in global trade. If you’re in sourcing or exports, this one’s for you. Listen to Shubhangi Bansal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]