Consumer Connections

Marketing 2.0: The Rise of Influencer Marketing in the Arab world

In this final season 1 episode of Consumer Connections, Faisal Khan & Dr. James delve into the world of influencer marketing in the Arab world with Sabine Khoury, Head of the Influence Department at Sila.  Together, they explore the evolution of influencer marketing over the past five years, the challenges faced by marketers, measuring ROI, selecting the right channels, and the integration of influencer marketing into overall marketing strategies. Gain valuable insights from Sabine's extensive experience and discover the blueprint for triumphing in influencer marketing in the digital age.

Transitioning to the New Normal: Travel Marketing Evolutions in MENA post-COVID

Join Faisal Khan & Dr. James Piecowye in this insightful podcast episode as they delve into the world of marketing with Roxana Nicolescu, the VP of Brand Marketing at Wego, the premier travel app in the Middle East and North Africa. With her extensive experience in marketing, social media, and corporate communication, Roxana shares her valuable insights on how marketing strategies have evolved in the wake of the COVID-19 pandemic. Join us as we uncover key takeaways from Roxana's experiences and learn how businesses can adapt their marketing strategies to thrive in a post-COVID world. Whether you're a marketer or simply curious about the evolving landscape of the travel industry, this podcast episode offers valuable insights and inspiration.

Democratising Consumer Intelligence in a fast evolving Arab region

In this enlightening podcast series, join Faisal Khan & Dr. James Piecowye as they dive into the world of consumer intelligence and the transformative role of AI with Rafik El Noumeir, VP of Insights and Analytics at PepsiCo.  Explore the democratisation of data and insights within PepsiCo, empowering teams to make informed decisions. Gain insights into the future of AI in research and insights, envisioning a world of personalised experiences driven by data. Don't miss out on this engaging exploration of AI and its impact on consumer connections.

Marketing in the Arab region vs. rest of the world

Join Faisal Khan & Dr. James Piecowye, in this insightful podcast episode as Ruchika Kalra, a seasoned marketing professional, shares her experiences and perspectives on the dynamic world of marketing in the Middle East and how it is different from the rest of the world. From her deep-rooted connection to the region and understanding of local and regional dynamics, Ruchika sheds light on the influence of the Middle East on her work beyond its borders. Discover the nuances, challenges, and opportunities that lie within the realm of marketing in the Middle East. Tune in to this engaging podcast episode and gain valuable insights to navigate and succeed in this vibrant and diverse market.

Unlocking Customer Experience with Technology & Insights

In this engaging podcast episode, Faisal Khan and Dr. James Piecowye, delve into a fascinating interview with Ankesh Agarwal, a renowned CX expert and Director - Customer Experience at Majid Al Futtaim. Join us as we explore Ankesh's transition from insights to CX, the exciting changes in the discipline, and the crucial role of data in making informed CX decisions. Discover how CX has evolved from studying customer satisfaction to becoming a vital differentiator for brands in a competitive marketplace. If you're eager to uncover the secrets behind successful CX initiatives and how data-driven decision-making and adaptability are vital for business success, this podcast episode is a must-listen. Tune in to gain valuable insights and learn how organizations can thrive by embracing the evolving landscape of customer experience.