Dirty Chats

38: Will Spencer Pratt Be LA's Next Mayor? Alex Cooper is pregnant + the weird Ozempic economy

Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested. This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic. In Dirty Dish I'm covering: * Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially COME TRUE.  * Amanda Frances, her Abundance Timeline challenge, and the viral post that made me $4.5K USD in three days (please check out my friend Dr Sienna Olson if you want GLP-1 support https://www.instagram.com/dr.siennaolson/ [https://www.instagram.com/dr.siennaolson/]) * The financial winners and losers of the Ozempic and GLP-1 boom... * Shocking news about Aqua Then in Dirty Business I'm breaking down Spencer Pratt's mayoral campaign and why it's a positioning and messaging masterclass for 2026. From the Palisades fires to Karen Bass's Ghana trip, to Heidi Montag's Superficial finally hitting number one, to the AI billboards, the dog interviews with Amanda Bekant, the Hollywood endorsements...this campaign is doing what every great marketer does. I also explain why Karen Bass's attack ad on Spencer accidentally became his best marketing asset. → How Spencer Pratt positioned himself as the "anti-politician" and why that frame is the entire campaign  → The two specific pain points he zeroed in on (and why specificity always beats broad messaging)  → Why authenticity plus a sad story is the most powerful combo in marketing right now  → How Karen Bass's attack ad accidentally became Spencer's best marketing asset → The exact 2026 marketing playbook: AI, influencers, raw content, and refusing to be polished  → Why listening to your audience changes your messaging (and why the opposition isn't doing it) Check out my website HERE [https://dirtycopy.co/]

37: Blake Lively Settles With Wayfarer Studios + Whitney Leavitt Quits Mom Tok + Why I Postponed My Launch

In a move no one saw coming, Blake Lively has settled with Wayfarer Studios... and I am in mourning. That courtroom trial was the only way I was emotionally getting through May 2026. (We're devastated. We're inconsolable. We're rewatching the Met Gala interview for forensic evidence.) This week on Dirty Dish, I'm breaking down the settlement no one wanted: what Blake Lively actually agreed to, what Justin Baldoni's lawyer Bryan Freedman is saying about it, and why I think the real war isn't over...it's just moved to the box office. I also unpack Whitney Leavitt leaving The Secret Lives of Mormon Wives and why this is a full Geri Halliwell-leaving-the-Spice-Girls moment for Mom Tok. Plus...I have a brand new PR plan for Blake. It involves a baking blog, and that's all I'm giving you.  Then yes, I talk about marketing as well. In Dirty Business, I'm getting honest about why I postponed a launch by a month. We're talking about the self-imposed deadlines that quietly wreck your business, the moment I caught myself comparing my business to other women's, and the very specific thing my husband had to bully me into admitting. It's not a tidy lesson. It's the actual conversation. → Why Blake Lively's Met Gala 2026 appearance hours after settling with Wayfarer Studios was a calculated PR move, not a coincidence  → What Justin Baldoni's strategic silence tells you about owning the narrative when the internet wants a statement  → The Whitney Leavitt and Secret Lives of Mormon Wives lesson on when to detach your brand from a group identity  → The exact moment a self-imposed deadline stops serving your business and starts costing you  → Why I started getting jealous of other woman Dirty Chats is hosted by Marisa Twentyman, website copywriter and founder of Dirty Copy. New episodes drop weekly. Check out my website HERE [https://dirtycopy.co/]

36: Nike's Identity Crisis, Taylor Frankie Paul's Court Order, and Emma Grede's controversial book tour

I'm ranting today. Women in the entrepreneurial space need to stop being put on a pedestal...because I'm starting to feel like a lot of them are being dishonest.  Also we've got Taylor Frankie Paul and Dakota Mortensen back in court...the judge absolutely clocked what's going on there... Plus Nike's embarrassing response to their Boston Marathon campaign backlash, and why their non-apology is a masterclass in what NOT to do when your brand gets backlash from the Karens.  Next, how Emma Grede turned every controversy on her book tour into free press for Start With Yourself... and the reframe strategy behind it And then I go into a rant about women in the entrepreneurial space, the wide-open-calendar performance, paying for proximity, and why the real opportunity right now belongs to the women who've actually been putting in the work. I have opinions.  (You've been warned.) I'm Marisa Twentyman, website copywriter and founder of Dirty Copy, copywriting for brands that don't do boring. I'm the host of Dirty Chats podcast... And you can find me HERE [https://www.instagram.com/dirty.copy/]on Instagram and HERE [https://dirtycopy.co/] on my website

35: Alex Cooper vs Alix Earle: The Feud Explained (Call Her Daddy Podcast Drama).

ON THE POD TODAY>>> What happened in Belle Burden's  smash hit memoir Strangers? (and why did my carousel about it go viral?) I chat about the devastating prenup, what my husband said about the husband leaving, and what my carousel angle taught me about Instagram metrics.  The Alex Cooper Vs Alix Earle drama explained: what actually kicked the feud off, and why Matt Kaplan is all of a sudden in hot water (and why he shouldn't called 'Matt')...and I pitch an unofficial PR plan for Alex Cooper that I will absolutely NOT be posting. How can you make sure you actually achieve your goals? I learnt a LOT this week about the psychology between why some people achieve their goals, and others just dream about them. This part you genuinely don't want to miss.  Get Viral Carousel Course HERE [https://dirtycopy.co/viral-carousels-course] What you'll learn: → Why Instagram's shift to interest media is changing who sees your content - and why your followers aren't the audience anymore → The one thing AI genuinely cannot do for your content (and why creatives are the ones who win in this new era) → Why Gabrielle Oettingen's weight loss study proves pure visualisation makes you less likely to hit your goal → How Peter Gollwitzer's "if-then" implementation intentions doubled follow-through across 94 studies and 8,000+ participants → The difference between confidence and self-efficacy — and why one predicts success better than IQ → Why elite athletes focus on process goals over outcome goals, and how to apply it to your business If you want the exact strategy I used to land a carousel at 200K views (and the psychology underneath why it worked) — Viral Carousel is the course. I'm Marisa Twentyman, website copywriter and founder of Dirty Copy.  Find my website HERE [https://dirtycopy.co/]

34: Justin Bieber's $10 million Coachella set BREAKS the internet...and the marketing genius behind the Masters ⛳

Justin Bieber's $10M Coachella Set, The Masters' No-Phone Policy, and the Marketing Power of Doing Less Everyone has an opinion on Justin Bieber at Coachella.  Here's mine. This week I'm breaking down two very different events ...The Masters golf tournament and Justin Bieber's stripped-back Coachella set ....and what they both accidentally taught us about the most powerful marketing move of 2026. (Yes, I'm talking about sport.) Dirty Dish: The Masters has a no-phone policy, a lottery ticket system, and merch you can only buy on-site. The result? A Black Friday shopping frenzy and a crowd of euphoric, genuinely present people. M Dirty Business:  eanwhile, Justin Bieber walked on stage with a laptop and a stool, got paid $10 million, and pulled 94.2 million views — compared to Sabrina Carpenter's 2.1 million, with all the bells, whistles, and celebrity cameos money can buy. I also give my actual take on what made the Bieber set so powerful — and it's not what most people are saying. → Why banning phones was the smartest marketing decision The Masters ever made — and what FOMO actually does to buyer behaviour  → How scarcity + urgency created a Black Friday mentality for golf merch  → The real reason Justin Bieber's laptop segment hit harder than a $5M production budget  → What counter-cultural positioning actually means for a small business (and what it costs you to do it)  → Why community is the most valuable thing a brand can manufacture right now If you want carousels that actually stop the scroll, grab my Viral Carousel mini course HERE. [https://dirtycopy.co/viral-carousels-course]