How It's Built

How Its Built podcast the go-to podcast for founders, tech leaders, and visionary builders scaling companies, teams, and technologies in the AI era. Hosted by Aoife Roche—The AI Queen™, each episode breaks down what it really takes to lead transformation: from deploying AI tools and designing intelligent systems, to marketing strategy, founder mindset, and operational scale. Whether you're building with artificial intelligence, launching bold ideas, or growing a brand that leads with impact—this show gives you the frameworks, clarity, and confidence to build beyond the hype.