The Future of CRM in Legal: Intelligence, AI, and What Comes Next | Legal Soundings EP09
CRM has been a fixture in law firms for decades — yet attorney adoption has dropped from 29% to 18% over the past year. Is CRM broken, or are we measuring success the wrong way?
In this episode, Zena Applebaum is joined by Laura Saklad (VP, Legal Industry, Intapp) and Sarah Happy (Director, Marketing Technology, Harbor) to unpack where CRM stands today and where agentic AI is taking it next. The conversation moves from why "attorney logins" is the wrong KPI, to what an agentic CRM workflow actually looks like, to the realities of headless CRM in a legal context — and the data, governance, and trust problems that technology alone won't solve.
What you'll hear:
* Why CRM's biggest problem isn't software — it's data
* What a real agentic CRM workflow looks like (and why lateral integration is a killer use case)
* Whether attorneys will ever trust auto-populated data (spoiler: they already do, in places)
* Headless CRM in legal — hype, reality, and why "headless horseman" isn't a great brand
* Why governance is a people problem, not a technology problem
* The one piece of advice every firm should hear before investing in CRM in 2026
Guests:
* Laura Saklad, Vice President, Legal Industry, Intapp
* Sarah Happy, Director, Marketing Technology, Harbor
Host: Zena Applebaum, Head of Marketing, Harbor
About Legal Soundings: Legal Soundings is Harbor’s podcast exploring how technology, leadership, and innovation are reshaping the business of law. Each episode features a rotating Harbor host and expert voices from across the legal ecosystem.
Learn more about Harbor: https://harborglobal.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VUM2NpUkkyVjNSQkQyMmpyWmRzcVNoUDl4Z3xBQ3Jtc0tsYkp3VXNHejRtMjdRRnRDRndabjJoVFlFa2ZEUFo4TDNEYzNKWXVhY0Q1eFUxV0JIYXJ6bUh3NTV3eVZsQ25YclpjaGYwaTd2V3B5X1hnVW4wdEpCOGRVdlZpTjMweVllMXJmZ1FpN0NqSC12d3hOaw&q=https%3A%2F%2Fharborglobal.com%2F&v=wq-y2y9innE]