Neutral Zone Podcast: A Clear View of Sales Today

The idea of buyer-centric selling isn’t new. It's a value-focused, outcome-oriented, and consultative selling approach that’s molded to work with the way that modern buyers in today's business climate are buying. Listen as Mike Kunkle and Doug Wyatt from SPARXiQ discuss their new virtual sales training program, Modern Sales Foundations, the importance of buyer-centric selling, and the future of hybrid work.

Why are companies not getting the most return out of their sales technology tools? The sales technology landscape is growing quickly, making sales technology adoption more important than ever. Listen as Jeff Davis discusses the importance of a buyer-centric process, aligning sales and marketing, lessons we can learn from B2C about selling value, and the importance of starting with process before buying technology.

Have you ever invested in sales technology and found that customer support wasn’t there for you? Listen as Jason Bay, Chief Prospecting Officer and Co-founder of Blissful Prospecting shares how important a customer success strategy is to sales technology buyers and some ways to determine the right sales technology for your organization before you buy.

Listen as Dan Ciiley, CEO of Vendor Neutral, talks with David Dulany, founder, and CEO of Tenbound who provides invaluable insights into the world of selling sales technology today. He shares stories about his Best (AND Worst!) sales technology buying experiences, the important role SDR/BDR's play in the sales process and shares some examples of where over engineering the sales process can cause a negative customer experience.

Listen as Dan Ciiley, CEO of Vendor Neutral, talks with Amy Volas, who provides invaluable insights into the world of sales technology and sales today. She shares stories about her Best (AND Worst!) sales technology buying experiences. She shares the importance of knowing your customer, insightful tips for sales reps, and some of the key metrics that enterprise sales leaders should be paying attention to.