Pets and Their People

Casey Shaeffer, GM of Pet Services at VetVerifi | Episode 05

In this episode, we sit down with Casey Shaeffer, General Manager of Pet Services at VetVerifi, to dive into one of the most overlooked but business-critical challenges in the pet care industry: vaccine management. From grooming salons to boarding facilities, pet service providers are stuck chasing down outdated records, navigating liability risks, and losing bookings—all due to missing or unverified vaccination info. Casey shares how VetVerifi is streamlining this process and helping pet care pros operate with greater confidence, compliance, and efficiency. We also explore Casey’s unique journey from a background in finance and technology to leading a fast-growing solution at the intersection of pet care and data. He unpacks what makes vaccine management so complex, how VetVerifi built a network to solve it, and why solving this problem unlocks better experiences for pet owners, providers, and pets alike. Whether you run a pet resort or are just curious about the infrastructure behind pet care, this episode is full of insight. Learn more about VetVerifi: https://vetverifi.com Learn more about Paramount Success Group: https://paramountsuccessgroup.com

Joe Zuccarello, President at Paragon School of Pet Grooming | Episode 04

In this episode, we’re joined by Joe Zuccarello, a pet industry expert with decades of experience in grooming, pet services, and business operations. We’ll dive into how pet resorts can seamlessly incorporate grooming into their culture and client experience, ensuring it becomes a valuable extension of their services. Joe shares insights on creating a grooming program that enhances customer satisfaction, strengthens brand loyalty, and boosts overall revenue. We’ll also tackle one of the biggest challenges in the grooming industry—finding, training, and retaining top groomer talent. Joe breaks down effective recruitment strategies, ways to support career growth, and management techniques that keep groomers engaged and productive. Plus, we’ll explore different compensation models that balance competitive pay with sustainable business operations, helping pet resorts create a thriving grooming department. If you’re looking to elevate your pet resort’s grooming services, this episode is packed with actionable takeaways! Learn more about Paragon School of Pet Grooming: https://paragonpetschool.com Learn more about VetVerifi: https://vetverifi.com Learn more about Paramount Success Group: https://paramountsuccessgroup.com

Fern Camacho, CEO at OverDog Digital | Episode 03

In this episode, we sit down with Fern Camacho, CEO of OverDog Digital, to uncover the best practices for digital marketing at your pet resort. Fern shares expert insights on engaging customers online, creating lasting relationships, and driving lifetime customer value through smart digital strategies. Whether you're new to digital marketing or looking to refine your approach, Fern breaks down where to start and how to make the most of your online presence. Don't miss this episode packed with actionable tips to help your pet resort thrive! Learn more about OverDog Digital: https://overdogdigital.com Learn more about VetVerifi: https://vetverifi.com Learn more about Paramount Success Group: https://paramountsuccessgroup.com

Shaina Denny, CEO at DogDrop | Episode 02

On this episode of Pets and Their People, host Lori Davis chats with Shaina Denny, CEO at DogDrop, about her journey in starting and scaling one of pet care's most exciting franchises. Shaina shares how she got started, the inspiration behind DogDrop, and how she’s built a brand that delivers the convenience modern pet owners demand. She also dives into the franchising success of DogDrop—what it takes to scale a pet business, expand into new markets, and maintain a high-quality experience. Whether you're an aspiring entrepreneur or just passionate about pet care innovation, this episode is packed with insights! Learn more about DogDrop: https://dogdrop.co [https://dogdrop.co] Learn more about VetVerifi: https://vetverifi.com [https://vetverifi.com] Learn more about Paramount Success Group: https://paramountsuccessgroup.com [https://paramountsuccessgroup.com]

Alicia Collins, Founder & CEO at K9 Activity Club | Episode 01

In this episode of Pets and Their People, host Lori Davis sits down with Alicia Collins, Founder & CEO of K9 Activity Club, to discuss what it takes to create a best-in-class experience for both pets and their owners at a large pet resort. Alicia shares her journey as an entrepreneur, the experiences that shaped her career, and the key lessons she’s learned along the way. She also introduces her new startup venture, Nuzzle, a marketplace for at-home pet sitting, shaped by the insights gained from running a top-tier pet resort. Tune in for an inspiring conversation about innovation in pet care, the realities of entrepreneurship, and what’s next for Nuzzle! Visit K9 Activity Club: https://k9activityclub.com [https://k9activityclub.com] Learn more about Nuzzle: https://nuzzle.pro [ https://nuzzle.pro] Learn more about VetVerifi: https://vetverifi.com [https://vetverifi.com] Learn more about Paramount Success Group: https://paramountsuccessgroup.com [https://paramountsuccessgroup.com]