Practiceland: Not Your Doctor's Podcast

You Could Be Breaking the Law Right Now

There’s a good chance no one has ever told what the corporate practice of medicine doctrine exists, and that’s exactly the problem. It affects everyone in the practice too — not just the person who owns the business. Regulators are actively looking. Boards of medicine, nursing, and pharmacy are running audits across the country, and a spa that quietly started offering Botox or body contouring is exactly who they’re looking for. One Oregon plastic surgeon was out of compliance for years after a law quietly changed — and didn’t know until they got caught. This legal framework governs how medical practices can be structured and owned, and when it’s violated, the consequences fall on everyone in the building, including the staff.  Attorney Evan Sampson breaks it down in plain language: what the law actually says, how dramatically it varies by state (New York is the strictest in the country; others barely enforce it), and what Management Support Organizations are — the legal structure that allows non-physicians to own parts of a practice without running afoul of the rules. Questions answered by this episode: * Can a non-physician own a medical spa? * What is the corporate practice of medicine? * Who regulates medical spas? * What happens if a med spa violates ownership laws? * What is a Management Support Organization (MSO)? * Can a spa owner add Botox or medical services? * Who polices med spa compliance? * What’s the difference between medical supervision and medical direction? * Which states have the strictest corporate practice of medicine laws? * What do you do if healthcare laws change and you didn’t know? Evan Sampson Counsel, Healthcare at Post & Schell Attorneys At Law Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters. Connect with Evan on LinkedIn — linkedin.com/in/evan-sampson-5351a953 [https://www.linkedin.com/in/evan-sampson-5351a953/] Learn more about Post & Schell — postschell.com [https://www.postschell.com/attorneys/evan-m-sampson] Eva Sheie Founder & Podcast Producer at The Axis Eva Sheie is a startup veteran, content strategist, podcast producer, and professional musician. She is the founder of The Axis, a podcast production agency devoted to meeting the needs of women confronting life-changing medical decisions. Today she is the host of Meet the Doctor, co-host of Less of You, and the executive producer of numerous titles on behalf of clients, including Practiceland. Learn more about The Axis — theaxispodcasts.com [https://theaxispodcasts.com/] Practiceland is presented by PatientFi — the patient financing partner built for aesthetic practices. PatientFi gives your patients access to flexible payment plans and gives your team the tools to offer financing confidently, without the awkward money conversation. Learn more at patientfi.com/aesthetics [https://patientfi.com/aesthetics]

Before You Start Using AI With Patients, Do This First

To use AI in the practice in a way that actually helps your patients, you have to know where to start to prevent it from hurting the brand.  Monique Ramsey defined her practice’s "cosmetic surgery bestie" voice, and built Avery—an AI coordinator that answers some common patient questions and books consultations at 2am while everyone's asleep.  A year later: 67 hours of coordinator time saved, median response time down from 24 minutes to one, and two-thirds of leads captured after hours. Hear exactly how she built it, the trials and errors she faced along the way, and the one thing you need to set up before AI can do anything for you. Learn more about La Jolla Cosmetic Surgery Centre [https://www.ljcsc.com/] Get more info about Podium's AI tools. [https://share.podium.com/mzC1AJj?utm_source=patientfi&utm_medium=practiceland&utm_campaign=podcast] GUEST Monique Ramsey Chief Creative Officer at La Jolla Cosmetic Surgery Centre As Chief Community Officer, Monique is entrusted with the LJCSC brand and ensures their messaging and communications are consistent, engaging, and accurate. Traditional and digital content creation, social media, graphic design, contests, events, podcasts, and promotions—Monique does it all with style and skill.  Connect with Monique on LinkedIn [https://www.linkedin.com/in/moniqueramsey/] Questions answered in the episode:  * What motivated you to start implementing AI in your practice? * How do you train an AI agent to sound on-brand and give accurate answers? * What real results has AI delivered for the practice? * What happens when patients reach out after hours? * How do you handle AI giving wrong or inappropriate answers? * What are the risks of connecting AI to your patient database? * What's the first baby step for a practice that hasn't implemented anything yet? * How do you keep AI from "hallucinating" or making up answers? * Should the most knowledgeable person in the practice be the one setting up the AI? * How do you talk about pricing through AI without scaring patients off? SHE DID WHAT? Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com. [http://practicelandpodcast.com/] SUBSCRIBE Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. [http://practicelandpodcast.com/]   HOSTS Blake Lucas, Senior Director of Customer Experience at PatientFi Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience. Learn more about PatientFi [https://patientfi.com/] Andrea Watkins, VP of Practice Growth at Studio III Marketing Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market. Learn more about Studio III Marketing [https://www.studio3marketing.com/] and LeadLoop CRM for plastic surgery practices and medical spas.  [https://www.leadloop.io/] Co-hosts: Andrea Watkins & Blake Lucas Producer: Eva Sheie @ The Axis Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart Engineering: Cameron Laird Theme music: Full Time Job, Mindme Cover Art: Dan Childs Practiceland is a production of The Axis: theaxis.io  [https://www.theaxis.io/]

This 1 Simple Strategy Keeps Your Patients From Going Across the Street

Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table. From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives  growth. GUESTS Clark Cave CEO, Model Rewards Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing.  Currently, Clark leads Model Rewards—an innovative patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights. Schedule a 15-minute demo [https://www.modelrewards.com/bookademo] of Model Rewards Learn more about Model Rewards [https://www.modelrewards.com/] Connect with Clark Cave on LinkedIn [https://www.linkedin.com/in/clark-cave-3a4a5294/] Download Model Rewards [https://apps.apple.com/us/app/model-rewards/id1383961874], the patient loyalty rewards app Eva Sheie Founder & CEO of The Axis With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts. Learn more about The Axis [https://www.theaxis.io/] Follow @axispodcasts [https://www.instagram.com/axispodcasts/] on Instagram  Follow The Axis [https://www.linkedin.com/company/the-axis] on LinkedIn Connect with Eva [https://www.linkedin.com/in/evasheie] on LinkedIn SHE DID WHAT? Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com [http://practicelandpodcast.com]. SUBSCRIBE Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com [http://practicelandpodcast.com].   HOSTS Blake Lucas, Senior Director of Customer Experience at PatientFi Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience. Learn more about PatientFi [https://patientfi.com/] Andrea Watkins, VP of Practice Growth at Studio III Marketing Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market. Learn more about Studio III Marketing [https://www.studio3marketing.com/] and LeadLoop CRM for plastic surgery practices and medical spas. [https://www.leadloop.io/]  Co-hosts: Andrea Watkins & Blake Lucas Producer: Eva Sheie @ The Axis Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart Engineering: Cameron Laird Theme music: Full Time Job, Mindme Cover Art: Dan Childs Practiceland is a production of The Axis: theaxis.io [https://www.theaxis.io/]

Discounts Are Destroying Your Reputation. Here’s Why.

Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience. Find out how high-performing practices avoid discounts entirely, why confident pricing actually improves patient quality and conversion rates, and the one rare exception where a small incentive makes sense — and how to use it without undermining everything else. GUEST Allison Petriella Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process. Connect with Alli [https://www.linkedin.com/in/allison-petriella-6b04b4a6/] on LinkedIn SHE DID WHAT? Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com [http://practicelandpodcast.com]. SUBSCRIBE Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com [http://practicelandpodcast.com].  HOSTS Blake Lucas, Senior Director of Customer Experience at PatientFi Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience. Learn more about PatientFi [https://patientfi.com/] Andrea Watkins, VP of Practice Growth at Studio III Marketing Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market. Learn more about Studio III Marketing [https://www.studio3marketing.com/] and LeadLoop CRM for plastic surgery practices and medical spas. [https://www.leadloop.io/]  Co-hosts: Andrea Watkins & Blake Lucas Producer: Eva Sheie @ The Axis Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart Engineering: Cameron Laird Theme music: Full Time Job, Mindme Cover Art: Dan Childs Practiceland is a production of The Axis: theaxis.io [https://www.theaxis.io/]

Non-Competes: What They're Not Telling You Before You Sign

That new employment contract you’re excited to sign could quietly shape your entire future. Non-competes aren’t just legal jargon; they can decide where you’re allowed to work, for how long, and at what cost. Healthcare attorney Evan Sampson explains how non-competes work, why enforcement varies wildly by state, and how employers are getting more creative as laws shift.  They cover what’s reasonable, what should raise red flags, and why confidentiality and trade secret clauses can be just as restrictive as a formal non-compete. Whether you’re hiring or getting hired, learn how to spot risky language early and avoid learning the hard way after you’ve already signed. GUEST Evan Sampson Counsel, Healthcare at Post & Schell Attorneys At Law Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters. Contact Evan at esampson@postschell.com or 856-301-2561 Connect with Evan on LinkedIn [https://www.linkedin.com/in/evan-sampson-5351a953/] Learn more about Post & Schell [https://www.postschell.com/] HOST Eva Sheie Founder & CEO of The Axis With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts. Learn more about The Axis [https://www.theaxis.io/] Follow @axispodcasts [https://www.instagram.com/axispodcasts/] on Instagram  Follow The Axis [https://www.linkedin.com/company/the-axis] on LinkedIn Connect with Eva [https://www.linkedin.com/in/evasheie] on LinkedIn SHE DID WHAT? Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com [http://practicelandpodcast.com]. SUBSCRIBE Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com [http://practicelandpodcast.com].  HOSTS Blake Lucas, Senior Director of Customer Experience at PatientFi Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience. Learn more about PatientFi [https://patientfi.com/] Andrea Watkins, VP of Practice Growth at Studio III Marketing Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market. Learn more about Studio III Marketing [https://www.studio3marketing.com/] and LeadLoop CRM for plastic surgery practices and medical spas. [https://www.leadloop.io/]  Co-hosts: Andrea Watkins & Blake Lucas Producer: Eva Sheie @ The Axis Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart Engineering: Cameron Laird Theme music: Full Time Job, Mindme Cover Art: Dan Childs Practiceland is a production of The Axis: theaxis.io [https://www.theaxis.io/]