The Playful Mompreneur

TPM#34 Creating or revamping your website? Do it like a Lazy Genius!

Get ready to make website development a breeze! In this episode, Shelley Tonkin Smith is diving back into the world of websites, showing us how to tackle website creation or revamp projects without the stress. She's applying Kendra Adachi's Lazy Genius principles to website creation, making the process fun and manageable. Shelley walks us through the refreshingly simple Lazy Genius five-step process: Prioritize, Essentialize, Organize, Personalize, and Systemize. Whether you're building a new site or giving your current one a facelift, these steps will save you time and headaches. And there’s more exciting news! Shelley introduces her upcoming beta program, Words+Web+Wisdom. Starting in July 2024, this program will help you write and design your own website at a fraction of the usual cost. Spots are limited, so don’t miss out! Sign up at: https://wordswebwisdom.carrd.co [https://wordswebwisdom.carrd.co].  EPISODE BREAKDOWN: 0:00 – Welcome to TPM Ep 34: Lazy Genius Your Website 02:12 – Introducing the Words+Web+Wisdom Program 04:23 – The Lazy Genius Process Explained 08:23 – Step 1: Prioritize 11:44 – Step 2: Essentialize 14:36 – Step 3: Organize 16:04 – Step 4: Personalize 21:03 – Step 5: Systemize 25:49 – Wrapping Up: Lazy Geniusing Your Website Tune in and discover how to build or revamp your website, the Lazy Genius way! LINKS: * Words, Web, and Wisdom Program [https://wordswebwisdom.carrd.co]. Shelley's beta run of WWW starts on 8 July 2024. Learn how to write and develop your own website in 6 intensive, but highly-supportive weeks. * The Lazy Genius Way [https://www.amazon.com/dp/0525653937?k=the%20lazy%20genius%20way&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_l_k0_1_16&crid=XMBDE27W8GZZ&sprefix=the%20lazy%20genius%20] by Kendra Adachi * The Lazy Genius Kitchen [https://www.amazon.com/Lazy-Genius-Kitchen-Enjoy-Before/dp/0525653945/ref=sr_1_1?crid=3NKUFJ9VGPTFS&dib=eyJ2IjoiMSJ9.OtfQfbUF_NQBIYmVLyMw9EEcJmCxE_4r3HG7khGC2q_zQC_1GJqAj8Gc18gZ1uvxfzWFFzjmmkAmDDnHQoPQxgA7iKjnPMnG9J36MzwLdnuw_s3GyTebZZ31z2lP0ITLFgmnsEf_1J46DJ2AWfNOjl-sohzdjA4fMeGq75gi8-RVRFAI8r2xM3na9qbu0tU8-b1S0kuaxo8KxOAL5ui-ew6RBSdcmBRKkfvLt7KQfjA.AI3h-GpbLCRrVYhFq4_Zk4QcsHprcpke4-uCkexJlwE&dib_tag=se&keywords=the+lazy+genius+kitchen&qid=1718975145&s=books&sprefix=the+lazy+genius+kitche%2Cstripbooks%2C350&sr=1-1] by Kendra Adachi * The Plan [https://www.thelazygeniuscollective.com/theplan] by Kendra Adachi (coming October 8th 2024 - I've just pre-ordered a signed copy #fangirl) * The Lazy Genius Podcast [https://www.thelazygeniuscollective.com/lazy] * The Lazy Genius Collective [https://www.thelazygeniuscollective.com/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit playfulmompreneur.substack.com [https://playfulmompreneur.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

TPM#33 Website Building: A Page-by-Page Guide from a Playful Copywriter

Whether you're just getting started in business, or you've been in the game for a while, a professional website is difficult to live without... I must say, I consider a "home on the internet" that you own and control, an absolute MUST for a business owner. But building a website for your online business is not a one-and-done affair! Ask me, I know. I've been in business for going on 15 years, and my website has changed A LOT in those years. In fact, I'm currently in the middle of a website revamp! So join me, Shelley Tonkin Smith, as I go through 20+ pages you could have on your website. And if you're just getting started and the thought of 20 web pages makes you want to run for the hills, you can stop lacing your takkies (trainers), because I'm going to be sharing a step-by-step, page-by-page process to get your website up on the internet. Starting with just ONE juicy beautiful splash page. Whether you're just getting started, or you're looking to revamp or spruce up your website, this episode of The Playful Mompreneur is for you. Here's the list of "jobs" your website needs to do, with a rough idea on when you'd implement each upgrade (or "hire" for that role): [00:05:11] Upgrade 1: A Splash Page "Website" (The Receptionist) [00:10:24] Upgrade 2: Expanded Static Website (Personal Assistant) [00:17:29] Upgrade 3 (2A): Legal Pages (Lawyer/Legal Team) [00:19:16] Upgrade 4: Content Marketing (Teacher + PR Team) [00:25:24] Upgrade 5: Sales Pages (Sales Team) LINKS & RESOURCES: Sales Page Step-by-Step Template: learn.shelleysmithcreative.com/sales-page-step-by-step [https://learn.shelleysmithcreative.com/sales-page-step-by-step] Shelley Smith Creative Website: shelleysmithcreative.com [https://shelleysmithcreative.com] Email Shelley at shelley@shelleysmithcreative.com [shelley@shelleysmithcreative.com] if you're interested in joining the Beta Launch of Words+Web+Wisdom (WWW), starting in July 2024. WWW will equip you to be your own copywriter. You'll create a website that you think is fan-freaking-tastic (if you don't say so yourself!) and that helps you to SELL your services and offerings with ease and flow. More details and the application form can be found at: https://wordswebwisdom.carrd.co/ [https://wordswebwisdom.carrd.co/]  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit playfulmompreneur.substack.com [https://playfulmompreneur.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

TPM#32 Ready for a LIGHTT approach to journaling?

Shelley's discovered a chilled approach to daily journaling, designed to bring clarity and joy to the lives of busy mompreneurs. It's called the LIGHTT Journaling Method. Shelley shares her journey of rediscovering the power of journaling and outlines the six key components of her LIGHTT method: Lowlight, Insight, Gratitude, Highlight, Traction, and Tomorrow. She'll take you through how LIGHTT journaling can help you navigate the chaos of daily life, cultivate self-awareness, and stay focused on your goals with just five minutes a day. Time Stamps: - Introduction: 00:00:00 - Overcoming Journaling Hurdles: 00:00:47 - The LIGHTT Journaling Method: 00:03:17 - Decoding the LIGHTT Acronym: 00:07:10 - Embracing the Benefits of LIGHTT Journaling: 00:14:50 - Take Action: Try LIGHTT Journaling Today!: 00:17:28   Connect with Shelley on LinkedIn at Shelley Tonkin Smith [https://www.linkedin.com/in/shelley-tonkin-smith/]. Get your free LIGHTT Journaling Cheat Sheet at learn.shelleysmithcreative.com [https://learn.shelleysmithcreative.com/]. Check out shelleysmithcreative.com [http://shelleysmithcreative.com/] for more info about Shelley's copywriting services. And if you're looking for support to do your own copywriting, then browse Shelley's templates, workshops and other resources at learn.shelleysmithcreative.com. [https://learn.shelleysmithcreative.com/] Products include Shelley's Sales Page Step-by-Step Template + Video. There’s also Podcast Jumpstart, a workshop on getting your podcast onto the air, quickly and sustainably. Use the code: PLAYFUL or use this link [https://learn.shelleysmithcreative.com/?coupon=PLAYFUL] for 50% all products through 31 May 2024. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit playfulmompreneur.substack.com [https://playfulmompreneur.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

TPM#31 Top 3 Small Biz Money Mistakes (and how to avoid them) with Anne Gray

Are you making one of the top 3 money mistakes in your business? Today, my friend and fellow business owner, Anne Gray and I talk through these three mistakes and share our best tips for avoiding them. It's actually more like one BIG TIP, and (spoiler alert, it's the Proft First System, developed by Mike Michalowicz. I'm going to be leading a Profit First Read-Along with Anne on her Leaders' Library Platform [https://www.leaderslibrary.co.za/]. The Read-Along runs for 8 weeks, starting with a free introductory session on Thursday, 7 March 2024 at 12pm SAST. Sign up for the FREE Introductory Session here [https://www.leaderslibrary.co.za/posts/introduction-to-the-profit-first-read-along]. Then, the practical application and accountability kicks up a gear with the full read-along experience, which is R1749 for the following 7 weeks. Sign up for the Full Profit First Read-Along here [https://paystack.com/pay/leaderslibrary_profitfirst].   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit playfulmompreneur.substack.com [https://playfulmompreneur.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

TPM#30 On using LinkedIn and other Social Media your own way

Lauren Kinghorn gets very honest about what she thinks about social media in this, the third and final part of our interview. She shares about why she enjoys using Pinterest and LinkedIn; and then she goes into some detail about how she uses LinkedIn strategically for her business. What I kinda love about this episode is that it was recorded several months ago and although Lauren casts a bit of shade on Instagram in the interview, I've seen her popping up in my feed recently! What I take from this is that we all have the licence to use social media in the way that suits us and the season of business we're in. It suits Lauren to do IG videos right now and it makes sense to show up there as she sets up her new business. At the same time, she's using the platform she's established on LinkedIn and Pinterest. There really are no rules when it comes to social media. Instead, think about what makes sense for your personality, your capacity, and where your ideal clients are hanging out. And as with all things in business, be prepared for a little bit of discomfort as you either learn a new tool/platform, put yourself out there on audio or video, or do anything else that makes you grow and up-level! Incidentally, this is part of the advice that Lauren has for new mompreneurs (get comfortable with being uncomfortable as you grow and notch up!). It's a great episode that's full of both practical tips and some deeper thoughts about the playful mompreneur journey. Here are links to Lauren's websites: Inspiring Mompreneurs [https://inspiringmompreneurs.com/], Happy Human Pacifier [https://happyhumanpacifier.com/], and LaurenKinghorn.com [https://laurenkinghorn.com/]. The best way to connect with Lauren is through LinkedIn [https://www.linkedin.com/in/laurenkinghorn/], where you can also join her Fempreneurs Unite [https://www.linkedin.com/company/fempreneurs-unite/] Group. She's also on Instagram @laurenjeankinghorn [https://www.instagram.com/laurenjeankinghorn/]. Connect with me, Shelley Tonkin Smith @shelleysmithcreative [https://www.instagram.com/shelleysmithcreative/] on Instagram. On my website, shelleysmithcreative.com [https://shelleysmithcreative.com/]. Got a question about this episode? Go to playfulmompreneur.com [https://playfulmompreneur.com/] and record it. I'd love to answer your question and feature you on a future episode of the podcast! Don't miss out on any of our episodes! Go to playfulmompreneur.com [https://playfulmompreneur.com/] and join my email list to stay in the playful mompreneur loop. In addition to that, please SUBSCRIBE to the podcast on your podcast player (TPM is on Apple Podcasts, Google Podcasts, Spotify, Overcast — and a whole lot more players!) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit playfulmompreneur.substack.com [https://playfulmompreneur.substack.com?utm_medium=podcast&utm_campaign=CTA_1]