The Social Marketing Podcast

#28 Creating the Perfect Visual Appearance for Your Brand

Creating the visual part of your brand is the creative and fun process of brand development, but it's easy to get overwhelmed by the sheer amount of colors and fonts available. What’s the right header font? What body font goes well with it? Why do I need two? How many colors should I pick? How do I design a logo? Take a deep breath. We’re going to walk you through the process of understanding how to pick colors, fonts, and logos to best represent your brand.

#27 Unlocking Your Brand Strategy

Branding. You’ve heard of it, you know you need it, but what does "it" actually entail? Join us this month as we take a deep dive into the world of branding, where you should start and what you should focus on. In today’s episode we look at starting with the question: what do you want your ideal audience to do? After all, creating a fantastic brand on it’s own will not set you up for success. But by blending the creative aspect with your ideal target market, you will find your sweet spot.

#26 UnAsked for Modern Marketing Advice

What are the proper legal steps you need to take to start your own business? How do you get your first client? How do you balance a job and a side-hustle? In this episode, we’re asking each other rapid fire questions to get you the answers you need to somewhat random but completely necessary questions when it comes to you and marketing.

#25 Working With a Partner When You ‘Work Alone’

Starting a business is always tough, but starting one with a partner can present a different set of challenges. From learning how to communicate with each other, understanding the different ways each person works, and their creative differences will help you have a successful partnership. In this episode of the Social Marketing Podcast, we look at our own partnership and provide you with stories and tips to help your business succeed.

#24 Modern Marketing: Lessons from Being a 16-Year-Old Entrepreneur

A big struggle with starting your own business young is dealing with adults (or yourself!) not taking you seriously. Now, imposter syndrome is a real thing, and it affects everyone at every age, but we want to discuss how to tackle this issue as a young entrepreneur/business owner. We’ll look at our own personal stories and the development we went through, and break it down into viable steps for you to take in your own life.