Alloy Personal Training Business

Scripts Don’t Sell. Conversations Do

In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals. Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell the braces but always sell the smile. You’ll also hear about common phone pitfalls and why enthusiasm and conviction matter more than fancy scripts. Don’t miss this one if you want to turn more leads into clients and change more lives in the process. Tune in now! Key Takeaways Intro (00:00) Thanksgiving greetings and dad jokes (00:36) The importance of understanding customer needs (01:27) Common sales mistakes and solutions (04:34) Controlling the conversation and handling objections (11:28) Building rapport and staying on-topic (14:41) Uncovering customer problems and pain points (17:30) Presenting solutions and taking action (22:56) Maintaining enthusiasm and professionalism (27:54) Final thoughts and encouragement (29:19) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Over 3 Decades Later: I Almost Missed It

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation. Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business. They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles with letting go, the importance of staying teachable, and why consistency trumps motivation every time. This episode is a must-listen for anyone trying to scale their business with integrity. 🎧 Tune in to hear why franchising isn’t what you think—and how to thrive when everything changes. Key Takeaways Intro (00:00) Every business is a brand-new business (02:48) Franchising is not the same as gym ownership (05:33) Be teachable and seek outside help (07:26) Audit your tech stack regularly (10:36) “What got you here won’t get you there” (12:14) Letting go of old identity is hard but necessary (17:28) Franchisees borrow Alloy’s business model and mindset (22:43) 99% of your problems are your own doing (28:24) Consistency beats motivation (36:35) Don’t hire based on potential—hire for now (38:33) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent

One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with. In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment. William brings years of industry experience, having worked in leadership roles at 24 Hour Fitness and Crunch, where he oversaw personal training, education, and recruitment. FIBR has revolutionized recruitment with its massive database of over 5 million fitness professionals who are sourced from industry certifications, colleges, and even military programs. By using this proprietary database, FIBR offers an innovative solution that bypasses traditional job boards, offering lower costs and a more effective hiring process for fitness operators. Rick and William also discuss strategies for attracting and retaining Gen Z talent, who prefer fast hiring and slow training. And also leadership and compensation tactics that can help retain your team long-term. Tune in now to learn how FIBR can transform your recruitment strategy. Key Takeaways Intro (00:00) William Coker's background in fitness leadership (02:34) Introduction to FIBR and its unique approach (06:12) The importance of proactive recruitment over passive job ads (09:58) How FIBR’s proprietary database helps employers find candidates (14:38) Strategies to attract and retain Gen Z talent (17:07) The shift from transactional to relational leadership for retention (23:46) Importance of updating compensation and incentive structures (26:53) The value of building relationships with employees for long-term success (30:02) How to contact William Coker and FIBR (33:27) Additional Resources: FIBR: https://fibr.fit/ [https://fibr.fit/] William Coker’s email: william@fibr.fit [william@fibr.fit] — - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Success by Design: Franchise Lessons with Erik Van Horn

Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it. In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee, franchisor, investor, and founder of Front Street Equity Partners. With decades of experience across all sides of the franchise table, Erik unpacks what it really takes to thrive in franchising. They explore the true meaning of “semi-absentee” ownership, why early-stage franchisees need a pioneer mindset, and how building strong operating partnerships is key to scale. Erik also shares his personal entrepreneurial journey from a college grad avoiding construction to running dozens of franchise units and advisory businesses. They also touch on advisory masterminds, the importance of being teachable, and the hidden cost of cheap leadership. Tune in! Key Takeaways Intro (00:00) Erik Van Horn's background and early career (03:51) Transition to franchising and business expansion (06:49) Current business activities and franchise consulting (10:28) Character traits for successful franchisees (12:39) Semi-absentee ownership and business structure (20:32) Investing in franchises and passive income (22:06) Final thoughts and future plans (32:41) Additional Resources: - Franchise Secrets  [https://franchisesecrets.com/] Franchise Secrets Group: https://web.facebook.com/groups/franchisesecretsfb/?_rdc=1&_rdr# [https://web.facebook.com/groups/franchisesecretsfb/?_rdc=1&_rdr#] Scalable Franchise: https://scalablefranchise.com/ [https://scalablefranchise.com/] — - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Mapping the Future: Alloy Expands to 2,000+ U.S. Territories

Alloy has recently updated its territory mapping system to identify new, high-potential locations. In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential franchisees. With updated demographic data and an analysis of local business dynamics, the company has expanded from 900 territories to over 2000. The episode also discusses the importance of protecting existing franchisees by ensuring that no two locations compete directly, with each franchise being granted a "protected radius." Rick and Suzanne also touch on the importance of refining franchisee selection by using amplifiers to find the most ideal locations and how Alloy is pushing forward with growth in the U.S. while turning down international expansion for now. Tune in to discover how Alloy is expanding smarter! Key Takeaways Intro (00:00) Expansion and growth of alloy (01:46) Remapping and demographic updates (04:27) Impact of new territories on franchisees (09:49) Addressing concerns and future plans (17:15) Final thoughts and future goals (18:58) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!