Data Skeptic

Cracking the Cold Start Problem

In this episode of Data Skeptic, we dive deep into the technical foundations of building modern recommender systems. Unlike traditional machine learning classification problems where you can simply apply XGBoost to tabular data, recommender systems require sophisticated hybrid approaches that combine multiple techniques. Our guest, Boya Xu, an assistant professor of marketing at Virginia Tech, walks us through a cutting-edge method that integrates three key components: collaborative filtering for dimensionality reduction, embeddings to represent users and items in latent space, and bandit learning to balance exploration and exploitation when deploying new recommendations. Boya shares insights from her research on how recommender systems impact both consumers and content creators across e-commerce and social media platforms. We explore critical challenges like the cold start problem—how to make good recommendations for brand new users—and discuss how her approach uses demographic information to create informative priors that accelerate learning. The conversation also touches on algorithmic fairness, revealing how her method reduces bias between majority and minority (niche preference) users by incorporating active learning through bandit algorithms. Whether you're interested in the mathematics of recommendation engines or the broader implications for digital platforms, this episode offers a comprehensive look at the state-of-the-art in recommender system design.

Designing Recommender Systems for Digital Humanities

In this episode of Data Skeptic, we explore the fascinating intersection of recommender systems and digital humanities with guest Florian Atzenhofer-Baumgartner, a PhD student at Graz University of Technology. Florian is working on Monasterium.net [http://monasterium.net/], Europe's largest online collection of historical charters, containing millions of medieval and early modern documents from across the continent. The conversation delves into why traditional recommender systems fall short in the digital humanities space, where users range from expert historians and genealogists to art historians and linguists, each with unique research needs and information-seeking behaviors. Florian explains the technical challenges of building a recommender system for cultural heritage materials, including dealing with sparse user-item interaction matrices, the cold start problem, and the need for multi-modal similarity approaches that can handle text, images, metadata, and historical context. The platform leverages various embedding techniques and gives users control over weighting different modalities—whether they're searching based on text similarity, visual imagery, or diplomatic features like issuers and receivers. A key insight from Florian's research is the importance of balancing serendipity with utility, collection representation to prevent bias, and system explainability while maintaining effectiveness. The discussion also touches on unique evaluation challenges in non-commercial recommendation contexts, including Florian's "research funnel" framework that considers discovery, interaction, integration, and impact stages. Looking ahead, Florian envisions recommendation systems becoming standard tools for exploration across digital archives and cultural heritage repositories throughout Europe, potentially transforming how researchers discover and engage with historical materials. The new version of Monasterium.net [http://Monasterium.net], set to launch with enhanced semantic search and recommendation features, represents an important step toward making cultural heritage more accessible and discoverable for everyone.

DataRec Library for Reproducible in Recommend Systems

In this episode of Data Skeptic's Recommender Systems series, host Kyle Polich explores DataRec, a new Python library designed to bring reproducibility and standardization to recommender systems research. Guest Alberto Carlo Maria Mancino, a postdoc researcher from Politecnico di Bari, Italy, discusses the challenges of dataset management in recommendation research—from version control issues to preprocessing inconsistencies—and how DataRec provides automated downloads, checksum verification, and standardized filtering strategies for popular datasets like MovieLens, Last.fm, and Amazon reviews. The conversation covers Alberto's research journey through knowledge graphs, graph-based recommenders, privacy considerations, and recommendation novelty. He explains why small modifications in datasets can significantly impact research outcomes, the importance of offline evaluation, and DataRec's vision as a lightweight library that integrates with existing frameworks rather than replacing them. Whether you're benchmarking new algorithms or exploring recommendation techniques, this episode offers practical insights into one of the most critical yet overlooked aspects of reproducible ML research.

Shilling Attacks on Recommender Systems

In this episode of Data Skeptic's Recommender Systems series, Kyle sits down with Aditya Chichani, a senior machine learning engineer at Walmart, to explore the darker side of recommendation algorithms. The conversation centers on shilling attacks—a form of manipulation where malicious actors create multiple fake profiles to game recommender systems, either to promote specific items or sabotage competitors. Aditya, who researched these attacks during his undergraduate studies at SPIT before completing his master's in computer science with a data science specialization at UC Berkeley, explains how these vulnerabilities emerge particularly in collaborative filtering systems. From promoting a friend's ska band on Spotify to inflating product ratings on e-commerce platforms, shilling attacks represent a significant threat in an industry where approximately 4% of reviews are fake, translating to $800 billion in annual sales in the US alone. The discussion delves deep into collaborative filtering, explaining both user-user and item-item approaches that create similarity matrices to predict user preferences. However, these systems face various shilling attacks of increasing sophistication: random attacks use minimal information with average ratings, while segmented attacks strategically target popular items (like Taylor Swift albums) to build credibility before promoting target items. Bandwagon attacks focus on highly popular items to connect with genuine users, and average attacks leverage item rating knowledge to appear authentic. User-user collaborative filtering proves particularly vulnerable, requiring as few as 500 fake profiles to impact recommendations, while item-item filtering demands significantly more resources. Aditya addresses detection through machine learning techniques that analyze behavioral patterns using methods like PCA to identify profiles with unusually high correlation and suspicious rating consistency. However, this remains an evolving challenge as attackers adapt strategies, now using large language models to generate more authentic-seeming fake reviews. His research with the MovieLens dataset tested detection algorithms against synthetic attacks, highlighting how these concerns extend to modern e-commerce systems. While companies rarely share attack and detection data publicly to avoid giving attackers advantages, academic research continues advancing both offensive and defensive strategies in recommender systems security.

Music Playlist Recommendations

In this episode, Rebecca Salganik, a PhD student at the University of Rochester with a background in vocal performance and composition, discusses her research on fairness in music recommendation systems. She explores three key types of fairness—group, individual, and counterfactual—and examines how algorithms create challenges like popularity bias (favoring mainstream content) and multi-interest bias (underserving users with diverse tastes). Rebecca introduces LARP, her multi-stage multimodal framework for playlist continuation that uses contrastive learning to align text and audio representations, learn song relationships, and create playlist-level embeddings to address the cold start problem. A significant contribution of Rebecca's work is the Music Semantics dataset, created by scraping Reddit discussions to capture how people naturally describe music using atmospheric qualities, contextual comparisons, and situational associations rather than just technical features. This dataset, available on Hugging Face, enables more nuanced recommendation systems that better understand user preferences and support niche tastes. Her research utilizes industry datasets including Last.fm [http://Last.fm] and Spotify's Million Playlist Dataset, and points toward exciting future applications in music generation and multimodal systems that combine audio, text, and video.