Decoding AI for Marketing

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners.  For Further Reading: Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart [https://www.cnn.com/videos/business/2024/05/23/videos-without-camera-anna-stewart-051812aseg1-pkg-cnni-business.cnn] Adobe Alum takes AI-enables marketing beyond the prompt [https://www.axios.com/2024/05/07/ai-marketing-typeface-arc] Transition from solo acts to a complete symphony with AI [https://www.fastcompany.com/91154420/transition-from-solo-acts-to-a-complete-symphony-with-ai] Abhay Parasnis Keynote at VivaTech 2024 [https://vimeo.com/949867913] Listen on your favorite podcast app: https://pod.link/1715735755

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025.  For Further Reading: Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9 [https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9] Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/ [https://shellypalmer.com/subscribe/] Listen on your favorite podcast app: https://pod.link/1715735755

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next.  For Further Reading:  Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in [https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in] AI at Kantar: AI at Kantar [https://www.kantar.com/campaigns/artificial-intelligence] Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit [https://www.kantar.com/campaigns/ai-innovators-summit] A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors [https://www.mmaglobal.com/webinar-unlocking-brand-growth-new-insights-fusion-attitudes-and-behaviors-november-21-2024] Listen on your favorite podcast app: https://pod.link/1715735755

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers.  For Further Reading:  Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/ [https://www.linkedin.com/in/jacqueline-woods-361477/] Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness [https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness] Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer [https://www.teradata.com/insights/videos/customer-complaint-analyzer] Listen on your favorite podcast app: https://pod.link/1715735755

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like.  For Further Reading:  Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/ [https://www.linkedin.com/in/fainjeremy/] Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/ [https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/] AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek):  https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/ [https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/] Listen on your favorite podcast app: https://pod.link/1715735755