Decoding AI for Marketing

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025.  For Further Reading: Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9 [https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9] Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/ [https://shellypalmer.com/subscribe/] Listen on your favorite podcast app: https://pod.link/1715735755

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next.  For Further Reading:  Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in [https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in] AI at Kantar: AI at Kantar [https://www.kantar.com/campaigns/artificial-intelligence] Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit [https://www.kantar.com/campaigns/ai-innovators-summit] A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors [https://www.mmaglobal.com/webinar-unlocking-brand-growth-new-insights-fusion-attitudes-and-behaviors-november-21-2024] Listen on your favorite podcast app: https://pod.link/1715735755

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers.  For Further Reading:  Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/ [https://www.linkedin.com/in/jacqueline-woods-361477/] Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness [https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness] Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer [https://www.teradata.com/insights/videos/customer-complaint-analyzer] Listen on your favorite podcast app: https://pod.link/1715735755

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like.  For Further Reading:  Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/ [https://www.linkedin.com/in/fainjeremy/] Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/ [https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/] AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek):  https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/ [https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/] Listen on your favorite podcast app: https://pod.link/1715735755

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results.  For Further Reading:  Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd [https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd] Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next [https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next] Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H [https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H] Listen on your favorite podcast app: https://pod.link/1715735755