Ghana Business Now | A Firmus Advisory Podcast

From Importing to becoming an Industry Leader, Ghana's Soap Market is Transforming. Once heavily reliant on imports, Ghana is now a net exporter of high-quality soap products, driving a more integrated regional trade landscape. With domestic production booming, Ghanaian brands are earning consumer trust and competing with global giants. While bar soaps remain popular, liquid soaps are gaining traction, especially in urban areas, fueled by rising incomes and urbanization. In this episode, Anita, Head of Market Research and Trade Development, joins Edem to discuss the booming soap trade in West Africa, investment opportunities, and the path to long-term market leadership. Click here [https://firmusadvisory.com/2024/09/27/soap-trading-and-manufacturing-business-in-ghana/] to get more insight into Ghana Soap market. For more information on doing business in West Africa, visit our Ghana [firmusadvisory.com] and Nigeria [firmusnigeria.com] website

Ghana’s cosmetics market is rapidly expanding, presenting significant opportunities for both local and international players. While demand for cosmetics is increasing across all categories, international brands dominate the market, with companies constantly diversifying their product lines to meet the evolving consumer demand. In this episode, Anita, Head of Market Research and Trade Development, joins Edem to discuss Ghana’s cosmetic import market, diving deep into key market trends, supply chain dynamics, and how businesses can capitalize on this thriving sector. Click here [https://firmusadvisory.com/2024/06/13/fmcg-market-watch-ghanas-cosmetic-import-market/] to access the full article on our website [firmusresearch.com]

This final episode on the 2021 Beverage Sector Report features Edem and Anita Nkrumah, Head of Research and Business Development at Firmus Advisory as they discuss the Marketing and Distribution of Beverages in Ghana. Detailed insights are captured in the full report on https://firmusadvisory.com/2021-beverage-report/. Kindly visit www.firmusadvisory.com or www.firmusresearch.com for more information.

Join Edem as he discusses the Spend Patterns in Ghana’s Beverage Market with Anita Nkrumah, Head of Research and Business Development at Firmus Advisory. Detailed insights are captured in the full 2021 Beverage Sector Report on https://firmusadvisory.com/2021-beverage-report/. Kindly visit www.firmusadvisory.com or www.firmusresearch.com for more information.

In this second episode, Anita Nkrumah, Head of Research and Business Development at Firmus Advisory joins Edem Seshie to discuss the Consumption Patterns in Ghana’s Beverage Market. Detailed insights are captured in the full 2021 Beverage Sector Report on https://firmusadvisory.com/2021-beverage-report/. Kindly visit www.firmusadvisory.com or www.firmusresearch.com for more information.